Bigmouthmedia selected by Europcar to drive its natural search strategy across Europe

Europcar, the number one car rental company in Europe, has selected Bigmouthmedia to drive its natural search strategy across Europe.

Bigmouthmedia, Europe’s largest independent digital marketing agency will direct the company’s SEO activities across its portfolio of corporate websites. Designed to inject fresh impetus to the firm’s digital marketing strategy, the campaign will be responsible for boosting traffic to Europcar’s sites in Germany, France, Italy, Spain, Belgium and Portugal.

“This promises to be a challenging campaign. Aimed at a highly competitive market and requiring our team to work using a variety of languages, it’s the kind of contract you can really get your teeth into and we’re looking forward to meeting it head-on,” said Lyndsay Menzies, Managing Director of bigmouthmedia UK.

Guirec Grand-Clement, Global Sales & Marketing Director at Europcar International commented, Search Engine Optimisation is an ever-changing area that requires a special blend of skill and experience. Europcar selected Bigmouthmedia for its industry-leading status and unique multilingual capabilities which make them the perfect partner to help move us forward online.”

This partnership further develops the reputation of bigmouthmedia which currently leads the digital marketing strategies of a third of the UK’s most trusted brands. In addition to Europcar, Bigmouthmedia now services over 300 big-brand customers globally including: Hilton, British Airways, Tesco, Aer Lingus, Barclays, Conrad International, Dorling Kindersley, Early Learning Centre, Fasthosts, Jumeirah, Canon, Samsung, Starbucks, Top Man, Debenhams, Which?, Euler Hermes and Wall Street Institute.

About Europcar
Owned by the French private equity firm
Eurazeo, Europcar is the European leader in passenger car and light utility vehicle rentals. The company serves business and leisure customers throughout Europe, the Middle East, Africa, Latin America and the Asia-Pacific region. Excluding franchise operations, in 2007 Europcar signed more than 10 million rental contracts, with 7,700 employees and a fleet exceeding 215,000 vehicles. In September 2008, Europcar and the leading player in North America, Enterprise Rent a Car, joined forces in a strategic alliance which forms the world’s largest car rental network, with more than 1.2 million vehicles and 13,000 locations in 162 countries.

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation, PPC, Online Media Planning,
Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

 

Via EPR Network
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Trackthisnow.com is a unique website that tracks news articles on any topic across the world in real time

Trackthisnow.com is a unique website that tracks news articles on any topic across the world in real time. The service at the moment tracks 236 countries world wide and presents it on a view of the world map. Using the service is simple. You can enter a keyword and trackthisnow.com will track a graphical representation of where news stories on your chosen topic are appearing, overlayed onto a world map. You can then click on the countries on the map to see the news from them. Tracking happensat the click of a button without the need for the user to login or go through any other formalities and delays.

“The novelty of this site is the topic specific global search that it launches with instant results, rendered in a crisp format for a quick and easy view.” Says Gauri Narayan, Co-Founder of trackthisnow.com.

Right now, the service tracks news in every country in the world but plans are on to enable tracking at the city level as well. The site uses web 2.0 to find news from different countries and uses Google Maps for plotting the coverage. The software is currently tracking in access of over …??……… publications across 236 countries. This number is expected to rise in the next development phase of the website in December 2008.

Here is what some of the initial users of trackthisnow.com have to say about the website;

“Since the news is always the most recent, it is particularly useful when you want to track something on a daily basis”David Friedman, UK

“It’s a great tool for people like us to keep track of the latest developments and trends in the global context; making comparative assessments, studying the impact and planning ahead.” – Vidur Kohli, India

“I work for a digital marketing firm and I find this site so user friendly. It’s the quickest way I’ve found, to discover what the entire world feels on any given topic. Excellent.” Thiago Meister, Brazil

“I discovered this site 3 days ago and I have already been on it 15 times. Just to show its quick, easy and ever so relevant. Great asset for people like us involved with public affairs and diplomacy.” – Sharath Saxena, India


Via EPR Network
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