Tag Archives: YouTube

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

The Google Homepage Redesign Explained

Leave a comment

QueryClick advise users on the recent changes to the Google homepage as part of its ongoing revamp.

Google has unveiled a new look for its homepage in what is being described as one of the firms ‘biggest changes to date of its homepage’. The revamp, which has been rolled out to a few selected users, has been designed to showcase all of Google’s other products to users – without having taking up too much of the homepage.

Christopher Liversidge, Managing Director of QueryClick explains: “The revamp of Google’s homepage is something that’s been around for a few weeks, and essentially it has been created in order to streamline and ‘tidy up’ Google’s homepage. Currently a user may see the ‘revamp strip’ along the top of the Google homepage, and when this strip is clicked, it reveals seven different Google products, such as Maps, YouTube, Images and Google+ to the user, with the option to reveal another eight related topics, including Calendar, Translate and Reader.”

This revamp, which Google has explained has been created in order to promote all of Google’s services to users in the most accessible and tidiest way possible, unlike some of the other search engines available, such as Yahoo’s infamously ‘busy’ design. Users will also be able to navigate to certain Google services much more easily as this redesign means a maximum of two clicks is all that is needed for a user to move from the homepage to another Google page, such as News or YouTube.

Christopher continues: “The Google homepage had undergone various redesigns since 1998, but the homepage has always stuck to the original format, that is the Google logo, the search bar and the list of all Google’s other services. However, this is the first time that Google has moved away from this design, and it;s very likely that these changes will have come about because of user feedback and case studies, and at QueryClick we know how important SEO case studies are to the search industry, so we’re really looking forward to seeing how this redesign will be received by users.”

Via EPR Network
More Internet & Online press releases

B2b, Internet, ISPs, Online, Security, Services, Social Networking, Software

Risks Of Using Social Networking In Business

Leave a comment

Social Networking sites such as Facebook, Myspace and Youtube have gained popularity among the younger population. Sites such as LinkedIn, Plaxo and Xing have followed quickly in their footsteps to provide the business friendly social network opportunities.

More recently, companies large and small are exploring ways to use social network site to support and improve sales (Youtube), to find new employees and business partners (LinkedIn) or to monitor their performance and respond to critics (Yelp and increasingly Facebook and Twitter).

However, for information security experts commissum.com, businesses looking to embrace these social media channels and tools in their business need to understand and calculate the benefits and risks before engaging them.

To consider the risks of using social media for your business consider the following:

Be careful using social media for employment vetting purposes for the same reasons that employers should not ask about religion, preferences, age, race etc.

Once a business takes the step of using social media, they are opening up a channel that in most cases you have very limited control of; in fact almost handing over control to the public. How would the business deal with both fair and unfair criticisms and opinions expressed on social media websites and how could its reputation be affected?

Would your employees know what business information can be disclosed on social media websites and could the business therefore be at risk of involuntary information leakage?

Could information on the size, structure of the business and operational details such as IT infrastructure details be used for initial data gathering activities for targeted attacks?

Could the business IT infrastructure be vulnerable to malicious software downloaded from social network sites?

And lastly consider whether the business should monitor the activities of its employees to ensure that security is maintained and resources are not being wasted by social networking activities.

“The risks of using social media encompass all aspects of the business; legal, employment, technical, operational and reputation”, according to a commissum spokesperson.

Via EPR Network
More Internet & Online press releases

Internet, Online, Web, Web Marketing

Entrepreneur Ken Appleby Found Out The Hard Way That If You Want To Build An Online Business You Have To Work At It

After years of old-school marketing strategies failed, he had to make a change to make success. Today’s Marketer has to leverage his time even more than yesterday’s. Especially considering the current economic recession. Today’s Marketer has to use the Internet. Videos, E-books, Web 2.0, YouTube, and press releases will get you well on your way to making real money online.

It’s simple: where does anyone go to find a way to make extra income? Google. We type in, “Home Based Business,” or something to that end and we get bombarded with people trying to sign us up. Ken Appleby found that it’s much more effective to learn for free first, than to sign up with the promise that he’d be making $30 000 in his first month. Investigate what it will take to make it to the next level, and you’ll find that it’s not rocket science, but a plan, and it’s steady execution.

What are the core activities that today’s Internet Marketer performs? He (or she) leverages his time. You have to complete a task once, and let the product of your work show over and over again. For instance, this press release was written once, but now Ken Appleby can help the aspiring Guru to achieve his dreams over and over again each time this article is read. You must put yourself on YouTube. If you’re camera-shy, good luck to you. Make videos that show the world that you’re flesh-and-blood. Show them you genuinely want to help them. Discard doubt, it’s useless. Every time you have a doubt about what you’re doing remember this: you are the captain of your ship. Choose to ignore any automatic negative thought and decide to push on through. Use the many free avenues of advertising and start driving traffic toward your websites. Getting set up with websites is easy to do, and people who are willing to help can show you how. All these tasks aren’t difficult to complete, but once they are completed, they make a presence and personality for you that will pay dividends for a long time.

Why is this article entitled, “Newbie to Guru in only 10 days?” The reason is simple. Because if you commit yourself to putting these steps into action- if you enlist the help of someone who’s done it before and is willing to guide you, you can make many marketing moves that will lift you up quicker and higher than you ever thought before.

Via EPR Network
More Internet & Online press releases