Research Now, the leading global online sampling and data collection company, has announced that it has recently received the well-respected TRUSTe Email and Website Privacy Seal of Approval for its Valued Opinions panel in the United Kingdom. Research Now joins over 5,000 companies committed to building consumer trust online through participation in the TRUSTe Privacy Seal programme.
“The new certification is evidence of our commitment to not only be compliant with European privacy laws and meet all necessary requirements for safely collecting personal data and opinions through market research surveys, but also to implement best practices that go beyond this.” said Thomas Lapperger, Vice President of Panel Marketing and Customer Relationship Management at Research Now.
To achieve this certification, the Valued Opinions Panel had to undergo a very thorough review of its privacy policy and practices to ensure the programme is compliant with TRUSTe’s strict requirements, including transparency, accountability and choice regarding the collection and use of panelists’ personal information. Furthermore, through its Email Privacy Seal, TRUSTe reinforces the Valued Opinion programme’s commitment to good email practices by certifying email disclosures, reputation and unsubscribe policies.
Lapperger continued: “In times when online privacy becomes even more important for internet users, we are doing everything we can to ensure the survey experience is safe for our valued panel members. Receiving the TRUSTe Privacy Seal demonstrates our commitment to maintaining the strictest of privacy standards based on transparency and trust, and we will continue to work with TRUSTe to uphold these standards for our consumer panels worldwide.”
TRUSTe’s mission as an independent third party is to accelerate online trust among consumers and organisations globally through its leading privacy trust mark and innovative trust solutions. The TRUSTe seal is a signal to consumers that a website is safeguarding their personal information and values their online privacy.
