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PayPerHead Set to Begin $3 Per Head Until Super Bowl Promo

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San Jose, Costa Rica, 2021-Jun-28 — /EPR INTERNET NEWS/ — Sportsbook software company PayPerHead is about to release its most extended promotion of the year. The company’s Super Bowl Promo begins in July and lasts until the 2022 NFL Championship.

The National Football League has added an extra game this season, pushing both the playoffs and the 2022 Super Bowl forward by a week. First scheduled for February 6, 2022, Super Bowl LVI now happens on February 13.

Per a University of Villanova study, 93% of U.S.-based sports bettors are interested in betting on the NFL. The same report said that 13% of American adults, or 33.2 million, said they planned on making a bet on an NFL game during the 2020 season.

The study also stated that 34% of American adults planned on making NFL wagers through an online sportsbook. The study estimates total non-recorded sports betting revenue at $70 billion per year.

PayPerHead product manager Nate Johnson said internal research is in line with the Villanova study. “The study said 69% of core sports bettors are male while most are between the ages of 23 through 34. Our agents have told me their players love the NFL and, yes, most are male and fit into the study’s age demographic.”

When asked why such a long promotion, Johnson said that wasn’t the plan. “Heading into 2021, we thought we might revert to our normal promotion schedule. We offered agents the $3 per head until Super Bowl promo in 2020 to help bookie software agents get by during the pandemic. It was such a success in 2020, though, that we decided to run it again this year.”

Johnson said the company has an advantage in the industry due to its proprietary software. “We use our software, which means we can integrate with third-party platforms much easier than other organizations.”

“Also, we only provide software. We don’t double as a sportsbook, which means bookie agents mustn’t worry about us stealing their players,” he said.

Johnson added that PayPerHead doesn’t hold back during their promotions even if it lasts for more than half a year. “When agents sign-up for the $3 per head until Super Bowl Promo, they can offer all add-on platforms, including Premium Props, the Premium Gaming platform with 3D options, and Live+. They can also use the Agent Payment Solution where they and players can deposit online into their accounts.”

“We want to develop long-lasting relationships. We’ve been around since 1997. So we know what it takes to run a successful, individually owned, online sportsbook. All we care about is helping bookies make money and run successful sportsbook companies,” Johnson said.

Via EPR Network
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Bookies Expect Record-Breaking Super Bowl LV Action

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San Jose, Costa Rica, 2021-Feb-1 — /EPR INTERNET NEWS/ — On February 7, the most wagered upon event of the year happens when the Tampa Bay Buccaneers and Kansas City Chiefs hit the gridiron for Super Bowl LV. Annually, the NFL Championship game attracts the most betting action of any single event of the year. As per PayPerHead, the world’s leading bookie software provider, the 2021 Super Bowl should break betting records. Every year, more and more people wager on the Lombardi Trophy game. Last year, betting action on the Super Bowl totaled over $6.8 billion worldwide. In last year’s Super Bowl, the Kansas City Chiefs beat the San Francisco 49ers 31-20.

Kansas City’s return to this year’s game is one reason bookmaking software companies are bullish on betting action exceeding 2020’s handle. The Chiefs and superstar quarterback Patrick Mahomes are back. So is quarterback Tom Brady, which makes it so interesting to bettors. Brady became the fourth quarterback in history to take two different teams to the Super Bowl after the Buccaneers beat the Green Bay Packers and won the NFC.

On February 7, Brady plays in his tenth Super Bowl. The idea of the best quarterback in the NFL, Mahomes, taking on the best player in NFL history, Brady, in a game for the title has heads spinning.

“Even if you don’t have the internet or television, you know about this game. Patrick Mahomes and Tom Brady are two of the most popular individuals, not just athletes, but people on the planet,” said Nate Johnson, product manager for PayPerHead.

The industry leader provides software that enables individual bookies to run branded sportsbooks online. With PayPerHead.com software, an individual bookmaker’s sportsbook can offer the same options that larger sportsbooks offer. Johnson said the organization added two digital platforms that should help their per head agents break individual Super Bowl betting action records. The first is Live+, an in-game wagering platform that offers game trackers and video streams.

“With Live+,” Johnson said, “players have no reason to leave our agents’ sites. They can check Super Bowl LV stats, check out video streams, and make bets while the action happens.” The other platform that has PayPerHead agents excited is what Johnson calls Premium Props. “In the past, players couldn’t bet on sports performances through the same agent platform. Now they can.”

So far, adopting agents have seen at least a 15% rise in action from Premium Props. Johnson expects Super Bowl LV to blow past that number. “The NFL has never had a Super Bowl like this before. The best current player in the league goes up against the best player of all time and all eyes will be watching and millions of dollars will be wagered. In the National Football League, quarterback is the most important position. Patrick Mahomes and the Kansas City Chiefs versus Tom Brady and the Tampa Bay Buccaneers? It’s a historical, dream matchup. With Live+ and Premium Props, our agents are in the best position to capitalize.”

 

Via EPR Network
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Bookies Offering More NFL Playoff and Super Bowl Player Betting Options

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San Jose, Costa Rica, 2021-Jan-12 — /EPR INTERNET NEWS/ — Most analysts believe the U.S. is in the middle of a sports betting boom. American bettors wagered $2.1 billion on sports in August 2020, representing a 90.2% increase from the same month in 2019. Companies like PayPerHead provide sportsbook software that allows individual operators to compete with larger organizations. As sports betting rises in popularity, the company believes its clients are in a position to capitalize.

Caesars Entertainment and MGM have also noticed the rise in sports betting and are ramping up. Caesars purchased William-Hill, one of the United Kingdom’s most popular sportsbook organizations, for $4 billion. Furthermore, MGM is currently in talks to buy UK company Ladbrokes for $11 billion.

PayPerHead, the gambling software leader for individual business owners, recently released a Prime Player Props platform where sports bettors can access the platform and wager on individual player performances. Nate Johnson, the company’s product manager, stated, “PayPerHead wanted to unveil Prime Player Props before the NFL Playoffs and Super Bowl so bookies can offer more.”

The average wagered worldwide on the Super Bowl is $6 billion. Every indication points to Super Bowl LV on February 7, breaking the $6 billion threshold and Johnson wanted to ensure their customers could offer all sports betting options on the big game. “But it’s not just the Super Bowl,” Johnson said. “Our agents can provide sports options on playoff games, like how many yards Tom Brady or Drew Brees throws. Basketball props are available as well. A player can wager on how many points James Harden scores, or whether Russell Westbrook gets a triple-double.”

PayPerHead recently added a premium casino, two live dealer options, and in-game betting platforms to their suite of offerings. Prime Player Props is another addition that Johnson is sure will help their agents increase action.

Johnson said that a sportsbook agent makes more money the longer players stick to their platforms. “The goal as a pay per head agent is to keep players on your digital platforms. The longer they stick to your platforms, the more action they deliver. The more action they deliver, the more wagers they make, the more money the agent makes.”
By offering everything a larger company can offer, bettors have no reason to leave a PayPerHead agent’s online sportsbook. “Our agents can now offer everything surrounding a single game. A player that wagers on a team to cover the spread can also wager on individual performances before the game. Then during the game, they can make in-game bets while watching the game in the Live+ software.”

Per Johnson, prime platforms have led to a 15% increase in wagering activity. Some of PayPerHead’s other customers have seen an even higher increase. “Some of our agents have seen a 30% rise in action after adopting premium platforms,” he said.

Johnson added that it’s all about providing value to PayPerHead’s customers. “The more value we give our clients, the more value they can give to their customers. The more money they make, the more money we make. At PayPerHead, we truly see our clients as partners.”

Via EPR Network
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