Research Now, the leading global online sampling and data collection company, today announced the gradual launch of its improved Valued Opinions programme to over 200,000 active members in Australia. Enhancements include: a modernised website and new identity; increased member communications and support resources; access to a complete history log; social media integration; the introduction of quick polls; a greater variety of rewards; and a complimentary Smartphone app.
Since its first launch in the United Kingdom in April 2011, Valued Opinions 2.0 has seen a 25-30 per cent increase in response rates, a 20 per cent increase in panellist conversions, a 46 per cent increase in average page views, and a 72 per cent increase in time spent on the site.
“Following a successful launch in the United Kingdom and the United States, we are excited to offer this enhanced programme to our panellists in Australia,” said James Burge, Managing Director of Asia Pacific at Research Now. “With the ability to further engage panel members in the survey process, the latest developments will result in higher retention and response rates, and ultimately a healthier panel and superior targeting information to reach specific populations.”
Valued Opinions 2.0 will allow for greater support and guidance to ensure that Valued Opinions Panel members get the most from their experience through enhanced member communications, such as regular member updates, improved Frequently Asked Questions, and tailored communication based on a data-led communication strategy. With a focus on delivering a better level of customer service, the new visual identity and website have been strategically designed to allow for on-going optimisation and the addition of new functionalities to further enhance the panellist experience.
Starting immediately, panel members will be welcomed by a number of user-friendly developments personalising their participation. Examples include a full history log of surveys completed, rewards claimed and friends invited through the programme, as well as a Facebook sign-up and Google +1 option that allows members to comment and share pages with friends.
Additionally, quick polls invite members to participate in short topical questions and compare their answers with the rest of the panel. Through the new Quick Poll forum, members can comment and interact with fellow members regarding the latest poll ideas, and also suggest poll topics.
Furthermore, the introduction of Valued Opinions 2.0 offers members a greater selection of rewards to choose from, as well as a referral programme that incentivises members for recruiting new panellists to the programme.
Thomas Lapperger, Vice President of Panel Marketing and Customer Relationship Management added: “We truly value our members and their opinions, and recognise that the time panellists invest as stakeholders in the research process is of utmost importance. For this reason, we are excited to launch Valued Opinions 2.0 in Australia, offering a more user-friendly and engaging experience that strengthens our market-leading programme and reflects on new advancements in technology by adding functionalities that will significantly improve our customer relations and quality of service.”
For people on the go, Valued Opinions 2.0 offers a new Smartphone app that enables members to access and complete surveys at any time. Similar to the new Members Homepage, the app also informs members when a new survey is available.
