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Microsoft Try to Beat Google At Its Own Game With Launch of Bing Android App Claim SEOs Queryclick.com

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Digital experts Queryclick.com says Microsoft are brave to step into Google’s Android territory, but it’s a risk that could pay off.

With the recent release of its Bing app for Mobile Android, Microsoft proved it isn’t afraid of getting its hands dirty when it comes to the battle for smartphone supremacy.

The launch of Microsoft’s Windows Phone 7 may have shaken up the playing field, but the software company has clearly been diversifying its efforts in an attempt to capture as many potential customers as possible – even if it is using competing hardware.

While the software company first launched the Bing app a few months ago, it was originally only available to Verizon Wireless customers. Perhaps this partial roll-out was a way for Microsoft to test the water, but if it was it seems the experiment has been deemed a success, as the app is now to be rolled out across Android.

A spokesperson for SEO company Queryclick.com revealed the belief that steps like this could give Bing the foothold it so desperately needs to gain more search market share. “Microsoft is still a software powerhouse, there’s no doubt of that, but the last year or two have been difficult for them in many ways.

“By failing to make the initial impact hoped in both the search and mobile markets, faith has been shaken somewhat. However, some of the features offered by Bing are great and are likely to continue to appeal to people who are happy to be re-educated when it comes to the search experience.

Via EPR Network
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Yahoo Says It’s Focused on The Future, SEO Company Queryclick.com Says It Should Keep Searching

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With the search sphere becoming ever more social, Yahoo’s CEO Carol Bartz promises the struggling company still has its eye on the future – despite falling profits and rumoured downsizing. SEO experts Queryclick.com claim Yahoo is wise to keep an eye on the future, but shouldn’t ignore search.

Last week, the CEO denied rumours that the company – whose stocks were lower at the close of business last Tuesday than they were at the beginning of the year – is considering merging with AOL. Instead she claimed that Yahoo is focused on the future, and that many of the issues the company faces are image based, and only a problem for technological and financial centres.

She said the average user, outside of Silicon Valley and New York, knew what the company stood for, and that part of her role was to educate people that the company is not a Google, it is a Yahoo.

A spokesperson for SEO company Queryclick.com commended Bartz for her stance, and suggested this was the right way for her to approach the criticism. They said: “Yahoo has been in what looks like a difficult position for a long time, but much of this is related to how well the company performs in comparison to Google.

“If you take the Mountain View giant out of the equation, you see a company that still has a lot of things going for it; brand loyalty, a search partnership with Bing and a lot of valuable user data.”

It could be these three areas that will see the company drag up its market value and re-establish its place among the big boys of the online world.

In the wake of the news that Facebook will launch its own alternative to email, Bartz also hit out at those questioning Yahoo’s ability to stay relevant in the face of the continuing online revolution. Speaking at the Web 2.0 Summit in San Francisco, Bartz claimed that rather than simply follow in Facebook’s targeted-ad-footsteps – as while Yahoo has a lot of user data, it is not aggregated in the same way – Yahoo would be concentrating on making sure publishers were able to offer users the right kind of content.

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Facebook Mobile Developments Benefit Both Business and Consumer According to SEO Experts QueryClick.com

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Facebook Yesterday launched a series of developments to its mobile operations in a bid to capitalise on the growth in mobile internet access. The increased market presence of internet via mobile is especially important for the expansion of Facebook in the developing world, where the nouvelle connected are typically leapfrogging desktop access and moving straight into the world wide mobile web.

The primary improvement has been made in relation to the recent development of Facebook Places, a tool which allows Facebook members to share their whereabouts with other Facebook Friends. The revelation of Facebook Deals has heralded a new era in the interaction of mobile users with participating retail or hospitality venues.

Speaking on the increased proliferation and significance of mobile internet access, SEO company QueryClick.com said:

“While desktop search has actually fallen approximately 15% YOY, mobile search traffic has risen some 247% over the course of the past 12 months. In this respect, businesses cannot afford to ignore mobile web access, especially ‘mobile’ mobile web access, in which users on the move are now able to locate the best deals near their ever-changing locations.”

By ‘checking-in’ to one of many stores, restaurants, and other businesses, users are rewarded with relevant vouchers, discounts, and deals based on their location. The vouchers received by users are then presented to the nearby venue in return for a discounted service or product. For consumers this strategy obviously offers a valuable reward for their online participation, whilst businesses are able to promote their services on a new level, as well as keeping track of their success throughout this marketing scheme.

SEO Experts QueryClick.com are well aware of the benefits of data tracking for the development of any business, and praised the capacity of the Deals tool to track their claim rates, and thus determine the relative success of their ‘Deal’.

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SEO Experts QueryClick Welcome Skype Subsidised Wi-Fi Hotspots For Internet Week

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Internet Week began in New York City in 2008, and incorporated over 250 events last year. 2010 sees the première of the five-day festival in Europe, with the schedule of events to take place throughout London. It is presented by the International Academy of Digital Arts and Sciences, and is open to any willing company eager to participate in this celebration of the digital industry in Europe.

Running from the 8th – 12th November, the festival, boasting over 80 events, will be enhanced by the announcement that Skype will be subsidising free Wi-Fi access throughout the UK for the duration of the event via the Skype Access service.

Commenting on the relationship between Skype and the Internet Week Europe, Co-Chairman David-Michel Davis said:

“What better way to celebrate that impact than partnering with Skype to make the Internet more accessible than ever.”

It certainly does show a commitment on Skype’s part to further the accessibility of the internet in public places, albeit for the 5 days of the festival only. SEO Experts QueryClick view the provision of free access as a hugely positive addition to the Internet Week event, insisting that:

“It makes sense that internet access in public spaces should be offered for free in accordance with the principles of the event, and the celebratory nature of the festival.”

The availability of free internet access to all in the UK increases the reach of the week of talks, conferences, challenges, and debates to all those outwith the London perimeters. The inclusion of big name brands such as Google, BBC, Yahoo!, and Lonely Planet ensures that the event will be a highly popular one, luring in the crowds with the crop of digital celebrity.

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SEO Experts QueryClick.com Discuss Google Place Search and The Heightened Importance of ‘Local’ Results

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The launch of Google Place Search at the end of October has significantly altered the face of Google SERPs. With the focus now placed emphatically on local results, the ramifications of this change will affect a range of companies as well as the operations of the average SEO.

The most notable change to the result lay-out is the abolition of the “7-pack” section which previously appeared at the top of the page. The familiar grouping of 7 local search results adjacent to the map display has been replaced by a more comprehensive listing of local search results, with the geographical visualisations now located in the right hand column – an alteration which has caused concern due to the subsequent obscuration of the Adwords section.

According to Andrew Shortland, founder of ‘Local SEO Guide’, the tool lends itself to small businesses. His belief is that the new format “intensifies the competition for local rankings”. Shortland also points out that sites with a physical address within the searched for city will gain an advantage over those which lack the corresponding location.

In a similar vein, customer reviews will also benefit a business site, affording reviewed businesses a greater prominence within the SERPs.

The driving theory behind the latest development is the statistic offered by Google that over 20% of searches are location related. This may now be increased as search habits are modified to make better use of the Place Search function.

SEO company QueryClick.com believe that different sectors will be affected to varying extents by the introduction of this tool.

“The tool will affect some industries more than others, with one obvious example being the hospitality industry, for whom geo-modified search queries will play a more significant role. In such cases, search engine optimisation will revolve more closely around the location of a hotel or restaurant. Place Search definitely heightens the importance of local results, but does not represent a complete usurpation of organic search.”

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SEO Experts QueryClick Welcome News That Britain Leads the Way In Online Shopping

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In a report carried out by the US consultancy group Boston Consulting, it has been revealed that the UK is a global leader in the field of e-commerce, with the highest online spend per capita in the world. The internet has contributed approximately £100bn – 7.2% of GDP– to the British economy in 2009, and represents the second largest online advertising spend after the USA.

According to search engine optimisation experts QueryClick, the dominance of the UK in the e-commerce sector has been borne out of a growing tendency of the British public to utilise online shopping services due to a marked desire to receive value for money.

“Many people in the UK feel they are able to get a better deal online, and often this is the case. The atmosphere of economy in Britain drives many to seek out better value for money via online shopping. The rise in dominance of the world of e-commerce has resulted in a greater level of competition which, for us, equates to a greater opportunity to offer our services in a region in which we are market leaders.”

The internet as an independent sector would be classed as the fifth largest industry in Britain, just behind the financial services, which accounted for 9% of GDP in 2009. The BCG study, aptly entitled The Connected Kingdom, discovered that internet companies in the UK employ over 250,000 staff, with many of these positions made available by various SMEs.

Co-author of the report and partner at BCG, Paul Zwillenberg, provided an insight into the report’s findings:

“Everyone thinks the global Silicon-Valley-based companies are driving growth, but this report makes clear that in the UK it is coming from the ‘mom and pop’ businesses. They now have global footprints, they are selling to the ‘long tail’ and they are making their businesses more efficient.”

The driving force behind the lead status of the UK for e-commerce stems from the notable amounts of money spent by Brits online. Research by eMarketer tells us that some 28.5 million Britons make online purchases, whilst around 40% partake in online shopping at least once a month, spending on average £71 monthly.

All this has come despite the relatively slow broadband speeds experienced within the UK, as well as the recent recession, in which, as SEO company QueryClick points out, online advertising spend continued to grow YOY despite the overall contraction in advertising expenditure.

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SEO experts QueryClick Welcome the Decision to Create Real-Time Analytics Functionality for Social Media Giant Twitter

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Following Twitter’s announcement that it will be launching a free analytics service as of the end of 2010, users will soon be able track and monitor their online activities and the success of their tweets.

With social media platforms becoming increasingly prominent in website promotion and customer engagement, the ability to track the success of Twitter-based activities has long been on the wish lists of everyday users and businesses alike.

UK SEO experts, QueryClick believe the arrival of a Twitter analytics dashboard is a further sign that SEO is increasingly affected by social media.

Discussing the matter, a QueryClick spokesperson said:

“Social media is one of the fastest growing sectors in web but for the past couple of year’s there’s been little evidence to support the likes of Twitter and Facebook holding much sway over SEO in terms of boosting back links and driving traffic in the long term rather than temporarily.

“Recent findings suggest that this could be about to change however so it’s increasingly important for businesses to get ready for the social media surge and track the successes and failures of their output in a similar fashion to Google Analytics.”

The decision to roll out a Twitter analytics package is also speculated to be among a number of measures that are already taking shape on the site.

A complete redesign of the site, for example, now features a split screen for multimedia content on one side and recognisable Twitter chatter on the other.

Clearly part of CEO Evan William’s desire to create “A better Twitter”, the redesign and new analytics dashboard is set to make microblogging a force to be reckoned with on top of the 90 million tweets that are currently posted daily.

SEO web designers QueryClick have been quick to warn businesses to make the most of Twitter’s analytics dashboard while it remains free:

“Should Twitter’s analytics dashboard take off, the chances are there will be a specific model rolled out for businesses and marketeers which will contain more advanced features and will most likely not be free.

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Alibaba Group’s Re-evaluation of Yahoo Ties May Prove Harmful To Yahoo’s Presence in China, warns SEO Experts QueryClick.com

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Alibaba.com has been something of a success story, beginning its internet life as a small start-up and growing into an online force to be reckoned with. Furthermore, it has recently expanded it overseas presence with AliExpress, an online marketplace akin to eBay.

In fact, it seems that a closer relationship with eBay may replace that held between Alibaba and Yahoo. During the two-day Alifest event this month, John Donohoe, chief executive of eBay, made an unlikely appearance, with Alibaba chairman and chief executive Jack Ma announcing that:

“We are competitors in some ways but we have the same dream, the same mission and the same goal to help entrepreneurs…I believe one day we will work very closely together.”

The hinted co-operation between the companies coincides with the deterioration in Alibaba’s ties with Yahoo, whose proposed venture into mainland China, along with the denouncement of Yahoo’s lack of core technologies by Alibaba.com CEO David Wei have formed the basis for the alleged re-assessment of the current partnership between the companies.

Search Engine Optimisation experts QueryClick.com commented on the benefits of increased co-operation between AliExpress and Ebay:

“A close partnership between AliExpress and eBay could be hugely beneficial for both sides, with one providing the other with valuable contacts and insights into their respective markets. The Chinese market is notoriously difficult to master for foreign investors, whilst eBay could provide expert advice for Alibaba’s expanded online presence in the West.”

Following news that Yahoo Hong Kong Managing Director, Tsoi Po-tak, revealed the company’s hope to lure advertising from the Chinese mainland, China’s Alibaba Group – which is 40% owned by Yahoo Inc. – may rethink it’s relationship with the US giant.

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Search Engine Optimisation Experts QueryClick.com Don’t Subscribe to the Growing Sense that Google Instant Signifies the Death of SEO

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The launch of Google’s latest search enhancing tool, Google Instant, will change the way we search and are searched for via the internet. The latest development in auto-complete functionality has enabled the user to view SERPs (Search Engine Results Pages) before finishing the query, and without the need to press enter or the search button.

This is a clever, tidy piece of design on the search engine’s part, offering quicker and more efficient access to the end result. Pre-Instant searches were thought to have lasted, on average, some 25 seconds. With the advent of the new feature, it is believed that 2-5 seconds will be saved per query as a result.

Whilst performing a Google search was quick previously, it is now almost… instantaneous.

This is all very well, but how will the latest evolution of search affect SEOs (search engine optimisers) whose task of utilising search term usage in the process of driving sites up the rankings – amongst many other things – may be negatively affected at the expense of quicker search results. Search engine optimisation company QueryClick Ltd do not adhere to such pessimism.

With the SEO industry embroiled in a state of panic, QueryClick Ltd are not clamouring for the nearest industry exit, far from it:

“A similar epidemic of paranoia swept across the industry when personalised search first came to prominence, an feeling which has turned out to have been unjustified. The development of Google Instant may be a slight game-changer, but it does not signify the death of SEO.”

Certainly, this seems to be the dominant opinion emanating from the Google camp as well, with vice president of search products and user experience, Marissa Mayer reassuring SEO practitioners that there will be only a “small change for the SEO community.”

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UK SEO Experts QueryClick.com Welcome the Decision to Empower Users in their Consumption of Online Video Advertisements

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A new ad-selecting tool, ASq, is to be employed by major websites in a programme of user empowerment over online advertising. Sites such as Yahoo.com, Hulu.com and MSNBC.com aim to have the tool implemented as of next month, when users will be able to choose which adverts appear in the videos they consume online.

The reasons behind such an alternative method of product promotion are not purely altruistic. In a piece of research carried out by Vivaki, the digital branch of French advertising company Publicis Group, it was revealed that users are twice as likely to click an ad if offered with a selection rather than having a pre-determined advert forced upon them.

According to the global research director at Microsoft’s ads unit, Beth Uyenco Shatto;

“When you give people a choice, they tend to love you because you’re showing them respect.”

Perhaps love is a strong word, but the opportunity for site visitors to be given a say in the promotional material they encounter will represent a drastically fresh approach to an otherwise chore-some element. After all, as Beth Shatto reminds us;

“If it wasn’t for advertising, they [users] wouldn’t be getting the content for free.”

Already, the video advertisement market represents the fastest-growing sector within online advertising. It is expected to continue in a similar, if not more impressive vein, with predictions f r o m IDC that global online video ad spending will reach $11.3 billion by 2014. UK SEO company QueryClick.com cited the continued prosperity of online advertising as a reference for the future success of the medium, informing us that;

“2009 saw advertising spend for online marketing overtake television for the first time, witnessing growth of 4.6% despite the otherwise universal recession experienced by the entire advertising sector.”

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Bing Innovation Reinvigorates Search Industry Says UK SEO Experts Queryclick

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In a bid to continue taking noticeable bites out of Google’s market share, Bing has unleashed yet another ground-breaking web-based application to woo searchers.

An add-on to Bing Maps, the cutting-edge app known as ‘Taxi Fare Calculator’ now allows users to determine prospective cab costs when planning journeys in major cities.

Part of a raft of new applications currently sweeping Microsoft’s search engine, SEO industry experts QueryClick believe Bing’s continued innovation makes it even more capable of chipping away at Google’s market share:

“Since the late 90s Google has held an almost unbreakable stranglehold over the search industry accounting for a staggering 60% of the market share.

“Despite Bing serving a mere 12.7% of the industry, the speed with which Microsoft are swaying millions of web users is not to be ignored.

“Microsoft realised early on that it would have to offer netizens something other than search if it was to stand a chance at cracking Google which is why we will continue to see developers pulling out all the stop to create web applications that can’t be found anywhere else.”

The new features on Bing Maps don’t stop there however with a series of other applications that cover everything from weather reports to restaurant reviews.

Weatherbug, for example, takes internet weather forecasting to an entirely new level with radar imagery, live video from observation stations and satellite technology that can accurately track and predict weather systems days in advance.

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SEO Company Queryclick.com Welcomes News That US Online Ad Spend Reached A Record High In The First Quarter

While the worldwide economy is still struggling in the aftermath of the global recession, recent research has revealed that the online advertising market has bucked trends and has continued to expand regardless.

SEO Company Queryclick.com Welcomes News That US Online Ad Spend Reached A Record High In The First Quarter

According to figures from industry bodies Interactive Advertising Bureau, PricewaterhouseCoopers and comScore, the market has experienced record breaking growth that takes total advertising spend for the first quarter of 2010 to the highest total ever recorded for an equivalent period.

The news is likely to be welcomed industry wide, and SEO company Queryclick.com has announced it is pleased to see that the sector is performing as well as it predicted. With an increase in US online advertising spend to the tune of 7.5 per cent, the SEO experts are confident that the figures will help companies realise that money is well spent in online ventures – even when budgets are tight.

A spokesperson for Queryclick explained: “It’s great to see that online advertising is proving its market strength despite the recent economic downturn. We hope that news such as this will help businesses recognise the many cost effective advertising options that are available online.

“The huge advances in technology have made it possible for business of all shapes and sizes to interact online, and we hope that this news is merely the tip of the iceberg when it comes to the ways in which online experiences will continue to improve for users and businesses alike.”

Coming after a tough year in 2009, when online advertising spend dropped in the US for the first time since 2002, the recent figures will provide a boost to the American economy as well as a boon to marketing departments championing online venues for their services.

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Google Wise To Look To Move Further Into Voip Technology, Claims UK SEO Company Queryclick.com

With an ever-expanding empire in the world of search and online communication, some believed that Google was missing a string to its bow when it came to VoIP software. Recent news that the company is in negotiations to buy publically traded Norwegian company Global IP Solutions suggests that Google is planning to complete its arsenal with a new solution.

Google Wise To Look To Move Further Into Voip Technology, Claims UK SEO Company Queryclick.com

While the deal is still surrounded in mystery, it’s no surprise that Google has sought to takeover a company it has long been a customer of. What is more unsure is how existing customers, such as search engine and online rivals Yahoo! and AOL, will fit into the picture if Google gains control of Global IP Solutions.

SEO company Queryclick.com commend Google for its ability to spot opportunities. Queryclick explained: “As Google has continued to grow, it’s suffered from the same problems that face any rapidly and massively expanding business – the fact that the bigger you get, the harder you fall.

“However, the company has continued to make smart purchases and spot holes in the market, as well as showing its not afraid to take risks or write a project off as a failure if it doesn’t come to fruition, We think that the acquisition of a company like Global IP Solutions is a very smart move for the search engine – especially as it tries to move further into the mobile market.”

Google also bought VoIP provider Gizmo5 in November of last year, and this latest attempted acquisition suggests the search company hasn’t found its ideal solution yet. The new deal with Global IP Solutions is still awaiting approval from stockholders, although both businesses appear confident that approval will be granted.

“Companies now need to make sure search engine optimisation, advertising and PPC campaigns are able to interact successfully with the desires of users who are expecting more and more from their online services – whether it means added functionality, or sites that are easy to browse from mobile devices.”

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