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FriendMatch hopes to help thousands of Americans, Canadians who are creating classified advertisements to find new friends

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With hundreds of thousands of classified ads posted on popular buy-and-sell websites like Craigslist and Kijiji by people who are trying to make platonic friends, a new concept was born- using the Internet to find and make friends.

Twenty-four-year-old Katie Hartle noticed this trend, and saw an entire market being ignored- online matchmaking for friends. Hartle created FriendMatch in hopes of making it easier for Americans and Canadians to make friends online, for free.

“This is just one more way that technology can improve our lives, in this case, our social lives,” says Hartle, “We have dating sites, lots of them, but this concept is long overdue.”

FriendMatch is designed so that visitors can look up potential new friends by city. Users can also browse or post an ad for friendship without signing up in one of several categories, including:

• New parents
• Seniors
• Couple Friends
• New in Town
• Exercise buddies
• Professional and Networking
• Room mates
• Weird Friend Requests

“As our lives change, we need friends to support us, whether we are newly sober, newly married, or even newly divorced,” says Hartle, “Friendships can enrich our lives, but the trouble is, it’s not always easy to find friends.”

The website can be found at www.friendmatch.us in the United States, and www.friendmatch.ca in Canada.

Via EPR Network
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Online Dating Heavyweights In U.S Take Aim At Lucrative Australian Market

American online dating corporations have hit the Australian online dating market with full force. The emergence has sparked wide spread interest amongst consumers and singles with massive media coverage in a move that has set the scene for all out war amongst the opposing local and international dating companies.

Online Dating Heavyweights In U.S Take Aim At Lucrative Australian Market

Australia has gone against international economic trends in recent years fairing better than virtually any other country during the recession. Annalists are questioning if Australia was in fact ever in a recession. The strong Aussie dollar, an impressive inflation rate of around 2% combined with increasing retail sales at the check outs has forced the hand of the U.S dating giants to set up shop down under.

The online dating scene in Australia is dominated by only a handful of dating companies. While the search engines are seemingly saturated with online personals the majority are dating reviews that are affiliated to the dominant sites.

eHarmony have opened their doors to the Australian singles market and is making steady ground according to the latest hit analysis. The eHarmony brand is one of the biggest in America and combined with their financial muscle they are likely to gain a strong hold in Australia too.

With an active database of 17 million users, eHarmony looks well placed to derail the Fairfax-owned rsvp site stronghold which currently enjoys no major competitors. The eHarmony concept is based on a subscription model with an annual turnover of $200 million dollars. eHarmony is using prime time TV commercials for exposure and is in partnership with the neverblueads affiliate network.

Match.com, probably the world’s most recognized online dating brand has also commenced its marketing blitz on Australian television. New local competitors such as www.hookmeup.com.au are also continuing to challenge for market share.

Social media including Tweets and rss (real simple information) feeds are a huge leverage tool to get the word out for the dating sites who can create the biggest buzz. American run www.todaysdating.com is attracting plenty of interest and looks poised to make its mark in 2010.

Via EPR Network
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Lovetropolis.com Named Finalist for Multiple iDate Awards

Lovetropolis.com has been recognized as a finalist in five of eleven categories for the 2010 iDate Awards. Lovetropolis.com is a nominee competing for top honors as Best Dating Site, Best Dating Site Design, Most Innovative Company, Best Marketing Campaign and Best Up and Coming Dating Site.

Designed to honor companies representing the best and most inventive ideas in the online dating industry, the iDate Awards are being held as part of the annual Internet Dating Conference. Following the nomination process, which heavily weighed the opinions of internet dating executives, Lovetropolis.com came away as a finalist in five categories. “We are very proud to be recognized in a variety of categories,” said Michael Lombard, CEO of Lovetropolis.com. “The nominations are a privilege and affirmation that Lovetropolis.com is on target to meet our objectives and market demand.”

Lovetropolis.com is known for its approach to full service online dating designed to inform singles and encourage them to make better dating and relationship decisions. Relying on a hybrid platform that delivers a signature blend of dating and connectivity features via interactive technology, Lovetropolis.com modernizes online dating by providing elements intended to promote safe socialization, dynamic interaction and lasting connections. The site is also a rich resource for information that will enhance the romance, dating and relationship skills of novice and practiced online daters alike.

According to a company spokesperson, “Lovetropolis.com’s primary goals are to be progressive and to provide singles dating online with the best service, features and information available on the Web. I think the iDate nominations signify that our approach is appreciated in the industry and by our membership.”

iDate award winners will be announced during a ceremony at the end of January.

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Yenta911.com – Jewish Social Network

The online Jewish dating site, Yenta911 is now recruiting Jewish daters over the age of 60 as volunteers to evaluate their online dating service. The over 60 daters are being offered a three month premium subscription in return for their feedback.

Co-founder and CEO Alexandra Weiss believes that there is a real business opportunity in the online dating market for Baby Boomers. However, a closer look needs to be taken as this population is not a natural market for online dating. “We strive to understand how to better serve these people. We see extraordinary potential in this vibrant group. The idea is to encourage this population to use the service, and most importantly to understand how we can better serve them.”

Yenta911, is the first dating site to take a serious look at this demographic, and to develop a program that will expand this market and better understand it.

“If we need to develop a whole online dating system based on our findings, in order to better serve this group, we are certainly ready to do so. This is considered an untapped market, and we are more than ready to capture it.” says Ms. Weiss.

Yenta911 will briefly phone screen all candidates to determine eligibility. If interested please email Yenta911.com at: email@yenta911.com, with subject line: Over 60 Focus group.

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Lovetropolis.com Promotes New Option for Latin Dating

Lovetropolis.com, an online dating service and subsidiary of The Lombard Company, Inc., is promoting a new option they have added for Latin Dating. They made the announcement this morning from their Bowie, Maryland headquarters to introduce the new service as part of the online dating service they recently started in February 2009.

“In order to ensure a more accurate match and pleasurable dating experience, we have added five new ethnic and religious categories where our users can focus their efforts,” the statement read. “Our goal with this is to offer as many choices as possible to those looking for companionship. General dating pools are not right for everyone. In the case ofLatin dating, many times family structures and language familiarity dictate the criteria for choosing a partner. With our new Latin Dating service, we have found a way to address that.”

In addition to Latin Dating, Lovetropolis.com is also adding Black Dating, Asian Dating, Jewish Dating and Christian Dating. Each of these groups will be able to take advantage of the social networking platform Lovetropolis.com put in place back in February which offers users live chat, webcam dating, blogging, internal secure email, video upload capability from YouTube, and a selection of applications that can help users improve the look of their profile.

“We have used every social media tool that has been developed in the past decade in the development process of this website,” said a company spokesperson. “The end result is a user experience like no other in the world of online dating. You can meet and get to know someone intimately before you even meet them in person. In today’s world, that makesonline dating less scary and far safer for those who prefer to avoid the club scene.”

All five ethnic and religious groups are now available with Lovetropolis.com, and they are building their membership with a number of incentives and referral programs. Foremost among these is a “Free Membership for Life” program they have initiated where you pay a one-time profile approval and activation fee of $17.95 and then no monthly or annual fees for the life of the account.

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Lovetropolis.com and Couturemoda.com Announce Co-Brand Partnership

Lovetropolis.com and Couturemoda.com announced they are joining forces in an inventive partnership to market online dating services and contemporary fashion. The venture will make available Lovetropolis.com’s full range of dating and social networking services to Couturemoda.com’s savvy shoppers. The campaign will focus on looking your best to feel your best and put your best effort toward your love life. Couturemoda will be able to market its swank designer clothing to Lovetropolis.com’s upwardly mobile user base of over five million. The co-branding campaign will offer the most current trends in fashion and the most compelling range of online dating services in the marketplace.

lovetropolisimage3.jpg (376×298)

Lovetropolis.com will feature Couturemoda clothing in multiple ways, including on a special content page, and drive traffic to the Couturemoda website. Couturemoda will promote the dating website to its single clientele and develop best deals and special packages to be extended only to Lovetropolis.com’s users. To celebrate the campaign’s launch, Lovetropolis.com members are being offered a special discount when they shop Couturemoda.com.

Couturemoda’s owner said, “We are very excited to enter into this agreement with Lovetropolis.com. Lovetropolis.com’s current reach represents a huge market for our designer fashions and today’s most exclusive style trends. We’re confident our partnership with Lovetropolis will drive new users and increased sales to Couturemoda.com.” According to the CEO of Lovetropolis.com, the partnership with Couturemoda will be mutually beneficial. He said, “Couturemoda has always focused on bringing superlative style and unrivaled fashion to its shoppers. With this collaboration, we can also bring Couturemoda clientele unmatched online dating opportunities through exclusive, innovative dating services they can take advantage of only when they join Lovetropolis.com.”

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Christian Dating Service by Lovetropolis.com

Responding to market research and industry needs, Lovetropolis.com, a Bowie, Maryland-based online dating service owned by The Lombard Company, Inc., introduced a new Christian Dating service today as part of their push to attain a larger market share of the lucrative online dating niche market. They are hoping to match the success of their general dating service which was launched in February, 2009, and has already become a major player in the online dating business.

“Christians generally look for other Christians when entering the dating pool. A shared belief system is essential for a happy, long term relationship; and the closer we can match couples up, the more successful their dating experience will be,” said a spokesperson for Lovetropolis.com. “Our ethnic and religion-specific dating services are simply another way we can make sure that our customers meet the person they will be truly happy with.”

Specific niches in the online dating industry have become necessary with the explosion of multiple sites going up in recent years. The success of companies like Match.com and EHarmony has paved the way for others who want a piece of this lucrative pool. Lovetropolis.com though is claiming to have distinct advantages over the others that set them apart.

“Our service utilizes more of the social networking tools that are available today,” our spokesperson tells us. “We have video profiles, live chat features, YouTube uploads, Favorites menus, and applications to spice up a profile. The technology to do all of this is out there for the taking now, and we use all of it to improve user experience. Anyone can claim to be a Christian just to date someone whose photo they like; but when you have multiple conversations via webcam dating and spend some time getting to know someone on an intimate level before meeting, the truth comes out.”

In addition to Christian dating, Lovetropolis.com is also now offering Latin Dating, Asian Dating, Black Dating and Jewish Dating. “Be prepared,” our spokesperson tells us. “There’s a lot more where that came from. Our designers and marketing people are working day and night to crank out more sites very soon. We’ll keep you posted.”

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Innovative Lifetime Membership Pricing Strategy to Online Daters By Lovetropolis.com

Lovetropolis.com, the groundbreaking internet dating site, is once again offering innovation to online singles looking to meet and find love with the launch of Lifetime Membership pricing. Starting today, millions of singles interested in dating online won’t have to stretch their budgets to do so. Singles joining Lovetropolis.com will pay only a one-time profile approval fee. Besides this nominal amount, which is less than the cost of going to the movies, members will pay absolutely nothing for the lifetime membership to Lovetropolis.com. “With the new Lifetime Membership offer, we are letting people connect with one another much more affordably,” said Michael Lombard, CEO of Lovetropolis.com. “With our Lifetime Membership pricing, we intend to change the scene of internet dating. We have eliminated the monthly recurring fees by giving members who take advantage of the offer lifetime access to the entire Lovetropolis.com network.”

lovetropolis

With Lovetropolis.com’s new pricing strategy, millions more singles will actually be able to afford to find love online and enjoy the inventive blend of technology that can only be found on Lovetropolis.com. After members have paid the one-time profile approval fee of less than twenty dollars, they will pay nothing again…ever.

“Imagine what Lifetime Membership pricing will do for average singles who are trying to balance their budgets and enjoy a productive social life,” said Michael Lombard. “They are thinking that the prices charged by sites like eHarmony and Match.com are cost-prohibitive; and suddenly they receive an affordable offer from Lovetropolis.com that guarantees them a lifetime of cutting edge dating services for less than the cost of one date. It will make online dating accessible to so many more singles and will revolutionize the industry.”

Current members simply upgrade to the Lifetime Membership from their Lovetropolis.com online account at http://www.lovetropolis.com/. And singles new to Lovetropolis.com can subscribe as lifetime members by visiting the site’s home page. According to Shandale Tucker, another operations executive at Lovetropolis.com, the Lifetime Membership pricing limited time offer is available worldwide beginning today.

For more information, visit http://www.lovetropolis.com/, email Shandale Tucker, Executive Vice President of Operations, at s.tucker@lovetropolis.com, or call The Lombard Company, Inc. at 800-760-6011.

About Lovetropolis.com
Lovetropolis.com, love’s premier hot spot, is a new, upscale dating agency designed to make certain that members enjoy a VIP experience in a dynamic, well-appointed environment. Lovetropolis.com caters to singles who are savvy and embrace the idea that everyone deserves to find love.

Lovetropolis.com is one of the major online dating sites, according to Online Dating Magazine and is “The Next Great Dating Service ” according to ALoveLinksPlus.Lovetropolis.com modernizes the online dating experience by providing a fusion of exceptional features that assist members in making a lasting match. Lovetropolis.com already has members from 23 countries worldwide.

The energy and atmosphere of Lovetropolis.com is vibrant and unrivaled, setting an ideal mood for matchmaking and social connectivity. Singles subscribing to Lovetropolis.com will enjoy their leisure social time, affordably fulfill their recreational and romantic needs, and appreciate the indulgent customer service afforded them each time they log in. See why we are the premier online dating site at http://www.lovetropolis.com.

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Lovetropolis.com is actively Seeking Venture Capital and Angel Investors

The Lombard Company, Inc. owner and CEO Michael Lombard announced today that his company is actively seeking capital investment in his popular new online dating site, Lovetropolis.com, which launched in February, 2009.

The Lombard Company, Inc., parent company of Lovetropolis.com, “will evaluate investment offerings from individual venture capitalists, venture capital firms and angel investors”, Mr. Lombard said. Lovetropolis.com was designed and launched to modernize the online dating industry and to outdistance sites like Match and eHarmony.

“I’m looking for minority investors to join me as Lovetropolis.com overtakes Match and eHarmony and revolutionizes online dating,” Lombard said. Confident in his design and features formulation, Lombard stated, “We are gaining market share and growing our database of members every day. And, given current economic conditions, shrewd financiers will understand that Lovetropolis.com offers one of the very few recession-proof investment opportunities in the marketplace. At the end of the day, I’ll be able to aggressively market my company and benefit from the insight and advice of new partners who will enjoy lucrative returns on their investments. That’s a win-win in my mind,”

An entrepreneur with extensive executive experience, Mr. Lombard has previously owned and run a successful SME and is adept at directing strategic business development and creating market share for new, innovative products. Under Lombard’s management,Lovetropolis.com has already been listed as one of the top five major online datingservices by Online Dating Magazine and was evaluated to be “The Next Great Dating Service” by ALoveLinksPlus, which is touted as one of the choosiest directories in the industry.

This past March, YouNoodle predicted the value of Lovetropolis.com would reach $44.7 million, by summer’s end. At that point, the dating site will only be about six months old. With a five-year business plan in hand, Mr. Lombard is enthusiastic about the investment potential of Lovetropolis.com. “We are poised to be the first dating site in a decade to really have what it takes to compete against the big commercial sites like eHarmony and Match,” he said.

Michael Lombard has made significant investments in Lovetropolis.com, designing it with a vision of creating a state-of-the-art, high quality online dating website. Unlike a typical dating site, Lovetropolis.com provides an entirely unique forum for connection, communication and entertainment. Additionally, the site is forecast as an excellent investment because it has successfully navigated beyond the start-up phase. Lovetropolis.com enjoys a well-established technical and corporate infrastructure supported by leading companies in the industry and a great team of executives and key staff.

Mr. Lombard wants to be sure that potential investors understand that Lovetropolis.comis the answer to an increasing market demand. In addition to finding a mate, singles utilizing online dating services want access to the methods of communication and volumes of entertainment information now available on the Internet, and access at a cost they can afford and in such a way that they aren’t socially isolated. Lovetropolis.comprovides the singles’ community with a social, entertaining atmosphere for worldwide communication and connectivity.

Recently, Lovetropolis.com has entered into collaborative partnerships with four of the most renowned dating and relationship experts: Amy Waterman, Christian Carter, Scot McKay and Emily McKay. Rounding out the expert panel available on the site is Jay Jones, resident cuisine expert. “At this time, no other online dating site brings more authority to bear on the romantic encounters and relationships of its members”, commented Lombard.

For more information on investment opportunities in Lovetropolis.com, contact Michael Lombard at ml@lovetropolis.com, or call The Lombard Company, Inc. at 800-760-6011, ext. 130. 

About Lovetropolis.com
Lovetropolis.com, love’s premier hot spot, is a new, upscale dating agency designed to make certain that members enjoy a VIP experience in a dynamic, well-appointed environment. Lovetropolis.com caters to singles who are savvy and embrace the idea that everyone deserves to find love.

Lovetropolis.com is one of the major online dating sites, according to Online Dating Magazine and is “The Next Great Dating Service” according to ALoveLinksPlus.Lovetropolis.com modernizes the online dating experience by providing a fusion of exceptional features that assist members in making a lasting match. Lovetropolis.com already has members from 23 countries worldwide.

The energy and atmosphere of Lovetropolis.com is vibrant and unrivaled, setting an ideal mood for matchmaking and social connectivity. Singles subscribing to Lovetropolis.comwill enjoy their leisure social time, affordably fulfill their recreational and romantic needs, and appreciate the indulgent customer service afforded them each time they log in. See why we are the premier online dating site at http://www.lovetropolis.com/.

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match.com has announced the appointment of Karl Gregory as UK Marketing Director

match.com, the company that helps millions of people find love, has announced the appointment of Karl Gregory as UK Marketing Director. In 2008 match.com achieved a brand awareness of double its nearest competitor* and Karl is charged with extending this lead throughout 2009.

Bringing extensive brand experience from his time in senior marketing roles for Yahoo UK Search and AltaVista, Karl joins the team as the online dating site celebrates its most successful January on record with a 26% increase in memberships on this time last year and eight of the ten busiest sign-up days of all time.

In his new remit, he will take immediate responsibility for building and implementing strategies to drive acquisition, revenue growth and brand development for the UK market as well as taking control ofmatch.com’s multi-million pound marketing budget. Karl will also head up business development and continue to build strategic partnerships working alongside match.com‘s new Business Development Manager, Carlie Sillett.

Karl Gregory, Marketing Director, match.com commented:

“match.com is an innovative company with a strong, instantly recognisable brand that has successfully made online dating synonymous with finding love. Taking the brand forward at such an exciting time for the category is a very attractive opportunity for me.”

Prior to joining match.com, Karl was the Marketing Director at iProfile where he developed and executed the go-to-market strategy to launch iProfile as the online CV of choice. He was also Head of Marketing at Yahoo UK Search and successfully grew its Search division in his four years with the business as well as leading the re-brand and re-launch of AltaVista across Europe as Marketing Director.

Jason Stockwood, International MD match.com said:

“Karl brings with him a wealth of online brand experience which makes him well placed to further develop match.com’s customer base through new and engaging marketing. As the leading global dating brand, we are committed to growing our business by delivering customer-focused innovation, and Karl’s strong leadership will be absolutely key.”

In addition to his experience at iProfile and Yahoo, Karl has over 12 years of practice in traditional and digital marketing across B2B and B2C businesses. Karl spearheaded the launch of start-up brands such as TouchLocal and iProfile and during his time with Mindshare and Ogilvy & Mather, he gained extensive offline branding and online marketing experience.

match.com recently launched brand new Personality Test ‘match insights’. Designed by Dr Helen Fisher the test brings science to the art of matchmaking on the site and has been completed by over 135,000 people.

About match.com
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and find loveand is credited with more marriages than any other site.

Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. match.com operates leading subscription-basedonline dating sites in 40 countries, in 15 languages, spanning six continents. match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ:IACI).

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New major marketing drive from match.com urges singles to kick off the New Year with a visit to match.com rather than just waiting for Cupid and Fate

Match.com, the UK’s biggest online dating site, is set to launch a multimillion pound nationwide advertising push to ring in the New Year. The campaign follows hot on the heels of a successful 2008 in which match.com achieved a brand awareness double that of its nearest competitor.

In 2008 match.com focused on tempting people to try online dating and making it the new natural way to find a partner. For 2009, match.com is focused on further extending its leadership role in the UK through brand differentiation using ROI focused marketing initiatives and an ongoing commitment to product innovation to give members the best possible chance to find love.

The new campaign sees the return of Cupid and Fate in a new role as advocates for the match.com brand. The creative features the lazy, comedic duo realising for the very first time that match.com is doing their jobs too well. The hopelessness of both characters simply amplifies match.com’s strengths and benefits such as; the original Six Month Love Guarantee, the brand new personality test and that there are more single people looking for love on match.com than anywhere else.

The campaign urges singles not to wait for Cupid and Fate and visit match.com instead with half the creative dedicated to promoting match.com’s brand new personality test. Formulated by world renowned anthropologist Dr Helen Fisher the ‘match insights’ test is designed to help members find real love by understanding their personality type.

Jason Stockwood, International MD at match.com commented, “We believe that love is too important to be taken seriously which is why all our campaigns have a sense of humour. The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit match.com instead. There are now hundreds of thousands of match success stories and we’re looking forward to increasing that number in 2009 by providing the best possible experience and making match.com the brand of choice for online dating.”

The new ‘Don’t Wait For Cupid and Fate’ adverts consist of a series of 30″ and 10″ spots which will run across ITV, C4, C5 and satellite channels in heavy weight bursts across the year. The campaign has been developed by match.com’s long-standing creative agency hanft raboy and partners (HRP), with media buying handled by Initiative. The key demographic for the adverts is 25-34 year old women.

Once again up-and-coming actors Glenn Hirst and Spencer Jones play Cupid and Fate respectively and the campaign was directed by Nick Jones, from Another Film Company, known for his work with top comedians Simon Pegg, Mitchell & Webb and the 118 118 commercial campaigns with Emma Johnston as producer.

November saw the launch of match insights, match.com’s brand new personality test. Designed by Dr Helen Fisher the test brings science to the art of single dating to the site for the very first time and it has been completed by over 60,000 people already. To follow will be a premium service for subscribers, ‘daily insights’ which delivers the very best matches each day based on their personality type.

About match.com:
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

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