New analytics reveal that just five years after its launch Gmail for business is poised to be more popular than Microsoft Outlook, say QueryClick.

Recent research from leading analysts at Gartner, the information technology and research company has revealed that Google’s cloud-based Gmail email for business has become a ‘viable’ alternative to Microsoft’s Outlook. While Microsoft’s Outlook service has traditionally been the email provider of choice for many companies, Gmail’s growing influence within the business sector means that the gap between these two providers is getting smaller, say Queryclick.

Christopher Liversidge, QueryClick’s Managing Director says: “The research from Gartner is really very interesting because it reveals that Gmail is not only a good service for personal emails but also a well-respected email service in what is still a relatively small market. Web-hosted email services account for around 3-4% of the enterprise email market, Gmail’s overall market share currently stands at 1%, which sounds minimal, but is actually quite a large section of the existing market.”

The cloud-based email system that Gmail uses is seen to be much more secure than traditional email systems, and much easier to access remotely, ie from home, work or even on holiday than any other system that’s currently available to users. While Microsoft have recently launched their own cloud-based email, Office 365, a new version of it’s well-known Exchange email server, the gap between these two technical giants could be getting smaller, as the cloud-based technology becomes more popular, say QueryClick.

Chris continues: “While both Microsoft Outlook and Gmail are considered to be very reliable email systems for both personal and commercial use, it is predicted that email services are going to grow over the nest few years, with email services expected to make up 20% of the total market in 2016, and grow to a 55% share by December 2020. This is obviously a prediction, but it’s true that businesses are becoming more reliant on emails as a method of communication, and they will obviously need an excellent email system to help them do that. So, with so much riding on email, both Microsoft and Google are bound to be making more and more updates to their existing systems, which can only be a good thing.”

Via EPR Network
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