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Bing’s Streetside Feature Now Available in the UK

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Following the recent announcement by Microsoft that Bing’s mapping feature, Streetside was coming to Europe, the first images of the project are beginning to appear, say QueryClick.

In April, Microsoft announced that Streetside, Bing’s visual mapping feature was going to appear in Europe in the coming months, its first images of London have already begun to appear online. The appearance of these images mark the first time that people outside of the US are able to use Streetside, and London is the first city to experience this new service, say QueryClick.

Christopher Liversidge, QueryClick’s Managing Director comments: “There was a lot of excitement earlier this year when it was revealed that the URL microsoftstreetside.co.uk has been registered, and following on from the official announcement it has emerged that the first images of London are now available online for all to see, which is great news for Bing users in the UK.”

Microsoft has previously said that it wasn’t going to be focusing on capturing every street or road in the capital, with the emphasis going on ‘urban and more heavily trafficked areas’, so not every single street in London will be available to view online. However, users can still use Streetside to view some of the busiest streets in London, and in either traditional 360 views seen in Google Streetview or as a basic panorama, which gives users a choice in how they view their maps, say QueryClick.

Chris continues: “If user want to view the images in 360, then they will have to have access to Silverlight, an alternative to Flash Player, which will enable them to see the streets in clear and high-quality image of the street in question. But if they don’t have Silverlight, then they can still view the images in what’s known as “Bing Maps Classic”, which is the official name for a panoramic image on Bing. While Bing has only been concentrating on London so far, they hope to expand their UK Streetside project to a number of other cities and towns in Britain in the future, which will give Bing users more options for when they want to use Bing’s maps.”

Via EPR Network
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Bing’s Move Towards Social Networking Integration Is A Smart Move, Says Seo Company Queryclick.com

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Microsoft’s Bing has been trying to chip away at Google’s prime position in a number of ways, and now the search engine has revealed a new social integration strategy sure to get industry experts talking.

As an increasing number of web users turn to social networks for information and breaking news, search engines are being forced to reassess their traditional methods of ranking. This means that search engine results are changing, and the introduction of ties with Twitter and Facebook indicates Bing is embracing the new order.

The search engine will now offer real-time Twitter updates in Bing News, as well as in other SERPS, as a way to offer searchers up-to-date and breaking news in their search results. This way, the search engine hopes it will allow users to keep on top of trending topics without bypassing the search engine altogether.

This is the kind of move search engines need to be making if they want to engage with a new audience, claims SEO company Queryclick.com. A spokesperson said: “Integration like this is the best way search engines have of safeguarding their position as the top place for searchers.

“As social media channels become stronger, search engines face the danger of losing younger generations. By offering users the chance to make their searches a little more social, Bing could help tempt them to stay on one, centralised engine, rather than choosing to search within their favourite social networks.”

Additionally, Bing has announced a new partnership with Facebook, which will see Bing’s entertainment results instantly shared to Facebook users, if they are signed in to both. This feature will utilise Bing’s liked Results functionality and will allow users to share news of their favourite films, artists, musicians and TV shows to all of their Facebook friends.

The Bing and Facebook integration will also offer an overview tab that will allow Facebook users to update their statuses directly from the Bing entertainment results.

By keeping users in the search results, Bing could create an advantage for itself, said search engine optimisation experts explained. “If Bing can persuade its searchers to update their Facebook pages without having to leave the SERPs, it will have achieved something of a coup.

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Bing’s Integration of Facebook ‘Likes’ Is The Next Phase In Social Search, Claims SEO Experts QueryClick

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True to form, the world of social media shows little sign of slowing down in terms of infiltrating every aspect of our lives; search engines being no exception.

While Google laid bare plans to include relevant content from social media sources such as YouTube, Flickr and Twitter, Microsoft’s own search engine – Bing – has been preparing its move into the realm of social search with a much touted tie with Facebook.

Now Facebook “liked results” will become integrated with everyday Bing searches which Bing’s development team described as “part of a longer journey” into an improved cohesion between search and the social sphere.

Commenting on Bing’s inclusion of Facebook ‘liked results’, a spokesperson for Edinburgh-based SEO experts QueryClick said:

“QueryClick are not surprised to see Bing announce a tie with Facebook in a bid to keep shoulder to shoulder with Google following the launch of the latter’s real time, social media search results some 18 months ago.

“The ability to ‘like’ search results and see those that your friends have ‘liked’ is another step closer to a much more personalised search experience that pulls in the activities and opinions of an individual’s social circle.

“It’s also highly likely that personalised search will lead to a much greater emphasis on personalised advertising which has already been seen on Facebook.”

The introduction of the ‘Bing Bar’ – a simple tool bar function – will also serve to blur the line between search engine and social media platform even further.

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Google’s Decision To Include Social Media Updates In SERPs Is The Latest Move Towards A Greater Emphasis On The Social Sphere, Says Search Engine Optimisation Experts QueryClick

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In true Google style, barely a month goes by without the search giant making a tweak here or a change there to its algorithm.

While some changes are kept under lock and key to prevent spammers and unethical SEO practices degrading the quality of search results, other tweaks are allowed to create something of a stir.

Google’s most recent announcement regarding its inclusion of social media results in SERPs was one such change that – quite appropriately – caused sites like Twitter to get all in a flutter.

Working by aggregating content from social networking sites such as YouTube, Twitter and MySpace, the move is yet another step towards a bold blend of search and social; all under one roof.

Commenting on Google’s decision to make its search results richer in social media-related content, a spokesperson for SEO experts QueryClick said:

“QueryClick’s SEO predictions for 2011 contained a big focus on the move to mobile search as well as a greater emphasis on social media so it’s not surprising that Google have taken the step to introduce more social media-specific content in their SERPs.

“In terms of the benefits of this change for search engine optimisation, there’s now improved opportunities for sites which are under performing or in highly competitive verticals, jumping onto the first page – albeit temporarily – if their social media output relates to search terms.”

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Bing Making Friends With Facebook Is A Wise Choice For Microsoft’s Search Engine Claims Edinburgh SEO Company Queryclick.com

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Microsoft’s bid at the search engine market has been slowly chipping away at Google’s stupendous lead, but Bing still has a long way to go before it could have any dreams of clinching the top spot.

However, a massive upgrade to the decision engine could see Bing with a new selection of offerings that will draw young, savvy searchers its way. One of the biggest changes are the way the engine will return some searches with less of a traditional results page and more an interactive app that allows searchers to quickly modify the results. The other is the inclusion of a social search feature.

By teaming up with Facebook, Bing will look through recommendations made by your friends in the aim of returning more relevant and personalised results to your searches.

A spokesperson for SEO company Queryclick.com said this was a good choice for the company, and one that could pay off for it in the future. “When you look back at the way the social market has grown in the last few years, it’s clear to see that more and more people are turning to the internet as a way to interact with friends as well as a way to find information.

“By combining search results with a social aspect, Bing could prove attractive to web users who spend the majority of their time on Facebook – and there are plenty of those out there.”

The new feature is the result of a deal between the decision engine and the leading social networking site. Providing users have recently logged into their Facebook account, Bing will automatically recognise their account and search through all of the content associated friends have chosen to click a ‘Like’ button for.

The brand power of Facebook could be a huge asset to the decision engine and the partnership could also see Bing able to offer something new to the search market. While Google has also attempted to tap into the social networking market, its success has been nowhere near that of Facebook, and by partnering with the biggest social networking site of the time Bing may have the power to shake the foundations of Google’s prime position.

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Microsoft Try to Beat Google At Its Own Game With Launch of Bing Android App Claim SEOs Queryclick.com

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Digital experts Queryclick.com says Microsoft are brave to step into Google’s Android territory, but it’s a risk that could pay off.

With the recent release of its Bing app for Mobile Android, Microsoft proved it isn’t afraid of getting its hands dirty when it comes to the battle for smartphone supremacy.

The launch of Microsoft’s Windows Phone 7 may have shaken up the playing field, but the software company has clearly been diversifying its efforts in an attempt to capture as many potential customers as possible – even if it is using competing hardware.

While the software company first launched the Bing app a few months ago, it was originally only available to Verizon Wireless customers. Perhaps this partial roll-out was a way for Microsoft to test the water, but if it was it seems the experiment has been deemed a success, as the app is now to be rolled out across Android.

A spokesperson for SEO company Queryclick.com revealed the belief that steps like this could give Bing the foothold it so desperately needs to gain more search market share. “Microsoft is still a software powerhouse, there’s no doubt of that, but the last year or two have been difficult for them in many ways.

“By failing to make the initial impact hoped in both the search and mobile markets, faith has been shaken somewhat. However, some of the features offered by Bing are great and are likely to continue to appeal to people who are happy to be re-educated when it comes to the search experience.

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Bing Innovation Reinvigorates Search Industry Says UK SEO Experts Queryclick

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In a bid to continue taking noticeable bites out of Google’s market share, Bing has unleashed yet another ground-breaking web-based application to woo searchers.

An add-on to Bing Maps, the cutting-edge app known as ‘Taxi Fare Calculator’ now allows users to determine prospective cab costs when planning journeys in major cities.

Part of a raft of new applications currently sweeping Microsoft’s search engine, SEO industry experts QueryClick believe Bing’s continued innovation makes it even more capable of chipping away at Google’s market share:

“Since the late 90s Google has held an almost unbreakable stranglehold over the search industry accounting for a staggering 60% of the market share.

“Despite Bing serving a mere 12.7% of the industry, the speed with which Microsoft are swaying millions of web users is not to be ignored.

“Microsoft realised early on that it would have to offer netizens something other than search if it was to stand a chance at cracking Google which is why we will continue to see developers pulling out all the stop to create web applications that can’t be found anywhere else.”

The new features on Bing Maps don’t stop there however with a series of other applications that cover everything from weather reports to restaurant reviews.

Weatherbug, for example, takes internet weather forecasting to an entirely new level with radar imagery, live video from observation stations and satellite technology that can accurately track and predict weather systems days in advance.

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Search Engine Bing’s Increased Market Share Hailed As Catalyst For Innovation By Search Engine Marketing Experts QueryClick.com

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After a year online, Microsoft’s search engine Bing has successfully asserted itself as a real industry competitor by securing 12.7% of the search market share in just 12 months.

While Google and Yahoo retain 62.6% and 18.9% of the market respectively, Bing’s achievements are thought to have found a resonance with web users through its ‘consumer friendly approach’ and ‘type less, do more’ strap line.

Microsoft’s mobile web strategy has also added to Bing’s success with an iPhone widget being downloaded by some 4.3 million US users in the past six months alone.

Search engine marketing experts QueryClick praised Bing’s successes in such a highly competitive industry.

A spokesperson for the company said:

“When you think about web search there’s one big player and that’s Google. For years, Google have held sway over the market without much competition but this could all be about to change.

“Microsoft have invested a significant amount of money into positioning Bing as a recognised search engine and will continue to do so. In a bid to offer web users a service that goes beyond that of Google and other rivals, Bing have had to push innovation to its limits and, in turn, Google needs to do its bit to stay one step ahead.”

Looking ahead to the next twelve months, Bing developers revealed that the service would move towards returning search results based on the user’s location which would encourage more relevant suggestions; especially where shopping and travel are concerned.

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Bigmouthmedia Has Welcomed The Launch Of Microsoft’s Bing Search Engine For Introducing Renewed Competitive Impetus And Consumer Choice To A Marketplace Currently Dominated By Google

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Europe’s largest independent digital marketing agency praised the new service, due to be unveiled on the back of a reported $100million promotional campaign, as a potentially crucial landmark in the online search sector’s development. Citing Microsoft’s pan-European approach and collaboration with key agencies in advance of the launch, bigmouthmedia believes that Bing  could add a refreshing new dynamic to the industry.

“Competition is always welcome. It has been some time since the search industry had a realistic alternative to Google, and if Microsoft’s new engine can provide that then it will be of obvious benefit to both digital marketers and consumers alike,” said bigmouthmedia CEO Steve Leach.

“Only time will tell how successful Bing will be, but if Microsoft can show the average household searcher that there really is an alternative, then this could be a pivotal moment in our industry’s evolution.”

Praising Microsoft for its willingness to work closely with key SEO agencies in advance of the launch, bigmouthmedia expects the Redmond giant to get a number of things right. While services such as Yahoo do not treat large parts of Europe as distinct territories, Bing is expected to see its European launch followed by the introduction of a range of country-specific services. Similarly, it is expected that we will also see Bing evangelists active in Europe and not just the US.

Bigmouthmedia’s initial assessment of the new service is that in its initial incarnation Bing will do enough to generate coverage and interest but be familiar enough not to scare users away. Microsoft also clearly understands the importance of searcher confidence in relation to the perception of good search results.

“While the search sector is excited by the prospect of a new service, only time will tell if Bing is to have a permanent impact. The industry has seen numerous new engines launched over the years – including several by Microsoft – and it’s fair to say they haven’t been hugely successful,” said Andrew Girdwood, Head of Search at bigmouthmedia.

“There are some tough questions that Microsoft has to answer. Just how are they going to get average household searchers to try Bing for the first time, and how long will the company be willing to support their current Bing strategy if progress is slow? Until we know the answers, the jury will still be out on this one.”

About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe’s largest independent digital marketing agency. With a team of over 200 staff located across 13 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search Engine Optimisation, PPC, Online Media Planning, Affiliate marketing, Social Networking, Brand Monitoring, Online PR and Web Analytics. Bigmouthmedia also provides up to date daily digital marketing news to ensure clients are fully informed and aware of all industry developments.

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