The India Project, a Phoenix rising from the ashes of former failures of creators, Scott R. Asher and Mark Pringle, demonstrates a new model for internet profitability. Rather than attempting to make any single website, “the next big thing,” it is creating a network of one hundred monetized and SEO optimized niche websites. The corporation’s prospectus calls for exploiting the talents of computer programmers in India to optimize the network of one hundred websites within thirty days under the direct supervision of computer programmer and website developer, Scott R. Asher in India.

According to Asher, the India Project also demonstrates the power of social networking. Remarkably, Asher and Pringle have actually never met. Their relationship was founded online with the single burning desire to make money. Pringle, a former client of Asher stated, “[w]hen Scott first told me of his idea to create a massive network of sites using the talents of Indian computer programmers, I could see the enormous potential of this idea. Having floundered in real estate, foreclosing on my thirty rental properties and finding the inside of a bankruptcy courtroom, I was poised and ready to act on a ‘big idea.’” According to Asher, “the idea came to me during my darkest hour. I had been cast as a character in a Las Vegas episode of the program ‘Cops,” wrongly accused of stealing mail from my own apartment complex. While defending myself against these ridiculous claims, it occurred to me that my energy was being wasted within the legal system. Once I turned my focus back to my entrepreneurial interests on the internet, the idea of the India Project suddenly became clear. I’ve had many big ideas over the years and meeting Mark online and feeling his enthusiasm was crucial to actually implementing the idea.”