Category Archives: Services

Advertising, B2b, Internet, Online, SEO, Services, Web, Web Directories, Web Marketing

Online Business Detective – Australia’s Newest Business Directory

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Agent Local is Australia’s newest online business directory – providing an all-in-one solution for Australian businesses to advertise their website, special offers, events, articles and press releases.

In the month of June, 2010, Google announced a groundbreaking change to their search infrastructure called Google Caffeine. Google Caffeine is all about providing real time information. This is Google as you have never seen it before. And the way you market online has to change along with it.

Search engines are moving into real-time. What this means for Australian businesses is that social media, blogs and press releases are going to play a greater and more important role in how a website is marketed.

Most Australian businesses do not have the time to focus and develop their internet and social media marketing campaigns. This is where Agent Local steps in. Our local business detective connects customers searching for a product and businesses that provide these services. Our website is your one-stop shop where you can advertise your website, your latest events and special offers.

Our aim is to bridge the gap between what consumers know is available and what the local Australian business community has on offer. Agent Local believes in Australian consumers finding what they are looking for. Agent Local believes in being a partner in the success of Australian businesses and making online marketing easy.

All business listings on Agent Local are optimised to appear within the search engine results of Google, Bing and Yahoo. The benefit is two-fold. Australian business owners now have another channel that they can use to advertise what is happening in their company, promote their products and services as well as generate a quality backlink to their website.

Agent Local is an Australian business directory established in 2010, with the goal of connecting customers with business owners. Our website is a one-stop shop that allows business owners to easily promote their business which is syndicated to local Australian search engines.

To add your business, go to:
http://www.agentlocal.com.au/add-business

Via EPR Network
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UK SEO Experts QueryClick.com Welcome the Decision to Empower Users in their Consumption of Online Video Advertisements

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A new ad-selecting tool, ASq, is to be employed by major websites in a programme of user empowerment over online advertising. Sites such as Yahoo.com, Hulu.com and MSNBC.com aim to have the tool implemented as of next month, when users will be able to choose which adverts appear in the videos they consume online.

The reasons behind such an alternative method of product promotion are not purely altruistic. In a piece of research carried out by Vivaki, the digital branch of French advertising company Publicis Group, it was revealed that users are twice as likely to click an ad if offered with a selection rather than having a pre-determined advert forced upon them.

According to the global research director at Microsoft’s ads unit, Beth Uyenco Shatto;

“When you give people a choice, they tend to love you because you’re showing them respect.”

Perhaps love is a strong word, but the opportunity for site visitors to be given a say in the promotional material they encounter will represent a drastically fresh approach to an otherwise chore-some element. After all, as Beth Shatto reminds us;

“If it wasn’t for advertising, they [users] wouldn’t be getting the content for free.”

Already, the video advertisement market represents the fastest-growing sector within online advertising. It is expected to continue in a similar, if not more impressive vein, with predictions f r o m IDC that global online video ad spending will reach $11.3 billion by 2014. UK SEO company QueryClick.com cited the continued prosperity of online advertising as a reference for the future success of the medium, informing us that;

“2009 saw advertising spend for online marketing overtake television for the first time, witnessing growth of 4.6% despite the otherwise universal recession experienced by the entire advertising sector.”

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B2b, Free Stuff, Internet, Links, News, Online, SEO, Services, Social Networking, Traffic, Web 2.0, Web Marketing

BookmarksHub – A New Bookmarking Site

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Whether you are looking to promote your business worldwide, share interesting news and stories with your friends and associates or just keep up with what’s buzzing in the world today, BookmarksHub (www.bookmarkshub.info) is the place to be. BookmarksHub is an SEO friendly website that allows users to publish their own articles or read other articles and comment on them or share them with their friends and business associates.

Unlike other SEO websites, www.bookmarkshub.info applies the DoFollow technique for its search engine optimization, which gives maximum coverage to the web links on the website. This means that as a business person or affiliate trying to promote your business online, you not only get to publish and share your business related articles or press releases online, but Bookmarks Hub also allows search engines to popularize your website for free.

You can even create a group for your business and invite all your customers to keep them apprised of any offers, promotions and future developments. This makes Bookmarks Hub an ideal portal for online marketing and business promotion. Whether you wish to launch a new business or promote an existing one, sell a product or gauge response from already existing customers — as a Bookmarks Hub user, you get to promote your business for free!

Bookmarks Hub is also a great platform for voicing your opinion, sharing your ideas and getting yourself heard on the web. On Bookmarks Hub, users can create their own groups, add friends, and send and share messages with other users. Groups allow users to share articles with other members with a common interest in a topic. As a user, you can join a group to submit topical articles that other members would be interested in. You can also create your own group and share your knowledge and enthusiasm about your area of interest with other kindred fellows. Some groups may require membership approval before you become part of the group.

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Bing Innovation Reinvigorates Search Industry Says UK SEO Experts Queryclick

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In a bid to continue taking noticeable bites out of Google’s market share, Bing has unleashed yet another ground-breaking web-based application to woo searchers.

An add-on to Bing Maps, the cutting-edge app known as ‘Taxi Fare Calculator’ now allows users to determine prospective cab costs when planning journeys in major cities.

Part of a raft of new applications currently sweeping Microsoft’s search engine, SEO industry experts QueryClick believe Bing’s continued innovation makes it even more capable of chipping away at Google’s market share:

“Since the late 90s Google has held an almost unbreakable stranglehold over the search industry accounting for a staggering 60% of the market share.

“Despite Bing serving a mere 12.7% of the industry, the speed with which Microsoft are swaying millions of web users is not to be ignored.

“Microsoft realised early on that it would have to offer netizens something other than search if it was to stand a chance at cracking Google which is why we will continue to see developers pulling out all the stop to create web applications that can’t be found anywhere else.”

The new features on Bing Maps don’t stop there however with a series of other applications that cover everything from weather reports to restaurant reviews.

Weatherbug, for example, takes internet weather forecasting to an entirely new level with radar imagery, live video from observation stations and satellite technology that can accurately track and predict weather systems days in advance.

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SEO Experts QueryClick.com fear Google-Verizon Talks May Lead to End of Net Neutrality

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According to the Federal Communications Commission (FCC), net neutrality advocates a level playing field for all, with no form of content afforded preference over any other. This concept has come under threat recently from supposed plans by Google and Verizon, one of the USA’s leading Internet Service Providers.

The partnership between the search engine giant and telecoms operator Verizon are though to be concerned with the formation of a tiered payment system, in which content creators would pay Verizon to ensure that their site gained prominence over others.

The involvement of Google in the discussion of a fee-paying service will have come as a surprise to many, following their appeal to protect the “openness of the internet”, and the ability of users to have their content made available to the world without having to pay for the privilege.

Such favouritism would go against the tenets of net neutrality, and has evoked a counter response from the FCC, whose chairman Julius Genachowski deemed such payment-for-preference arrangements as “unacceptable”.

SEO experts QueryClick.com believe that if an agreement between Google and Verizon results in any system which involves a site paying for privileged online presence, the ordinary internet user would eventually encounter rising broadband costs in order for sites to recoup their expenses.

When assessing this situation though, it is necessary to investigate the concept of net neutrality itself, and whether it even exists in reality.

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B2b, B2C, Entertainment, Internet, Online, Services, Social Networking, Web, Web 2.0

Media, Fashion and Entertainment People at gbn4me.com

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Gbn4me.com, Business Networking site for the Fashion, Media and Entertainment industry has added people from various fields since last three months. GBN4ME here gives an opportunity to Media, fashion and Entertainment fraternity to communicate and thus expand there knowledge base.

GBN4ME strives to bring people from Media, Fashion and Entertainment industry together and thus raising the bar higher from social networking to quality business networking.

The newly added people are voice over artists, wedding planners, directors, models, fashion & accessory designers, musicians, writers, publishers and much more.

“Members are interacting in their respective fields for various opportunities”, mentioned Sudhanshu Srivastava (founder Gbn4me).

Gbn4me is constantly updating features, which is improving traffic on the site and number of members while maximizing the exposure in Media, Fashion and Entertainment industry.

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Sluggish Economy, Brave New Markets Continues Growth with Three New Major Clients

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Brave New Markets (Brave New Markets.com), the only U.S. marketing firm with a fanatical focus on results, announced today the addition of three new clients and the launch of their Internet marketing results programs, in spite of the slow economic environment. An unmatched reputation for innovation and achieving tangible marketing results were the primary factors motivating the selection of Brave New Markets by the three new clients.

ezStorage Corporation is the largest self-storage company serving Maryland, Virginia and the District of Columbia. With more than 41,000 units, they are also one of the largest self-storage companies in the U.S. Their new Internet marketing program includes a website (http://ezstorage.com/) with interactive location and availability search and online reservations and payments. Traffic to the website is supplied by comprehensive search engine optimization (SEO), e-mail marketing and online advertising program. A recently completed summer storage promotion, which targeted college students, integrated social media (Facebook, Twitter) and text messaging with the website. The three month promotion increased student rentals more than 100%.

MKS&H (McLean, Koehler, Sparks & Hammond), is one of the mid-Atlantic’s top business advisory firms to private firms and family enterprises. Brave New Markets was retained for the development and ongoing management of Internet marketing to support client acquisition and retention for Tandem Partners, MKS&H’s organizational development group. The new site (http://people.mksh.com/) uses rich content and media management to make their vast content library available to visitors. Integrated e-mail marketing, search engine marketing (SEM) and social media marketing (SMM) are already driving traffic to the site.

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Content Management Solutions Company DPCI President Presents At Info 360

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When over 24,000 IT professionals descended on Philadelphia to attend Info 360, the AIIM International Exposition and Conference, one of the featured speakers they heard was DPCI President and Founder, Joseph Bachana. No stranger to many of the attendees (he is a frequent industry speaker and regularly publishes articles on drupal cms, open-source software, web content management solutions and other topics), Mr. Bachana’s session was titled “Sorting Through the Options in Open Source Content Technologies.” It dealt with the business, functional and architectural approaches a company can take when choosing open-source Web content management solutions. It outlined some of the key differences between leading open-source products such as WordPress, Plone, Zope, Joomla! and Drupal content management systems.

Mr. Bachana also reviewed the process by which a company would pick a solution (including how to effectively organize functional requirements) and compared open-source options such as drupal CMS to commercial equivalents. In many ways, the topic reflected a high level overview of how his company, DPCI, works with its clients to choose, design and implement web content management tools.

Mr. Bachana’s presentation at AIIM followed his recent participation at Drupalcon 2010, in April. DPCI was a Gold Sponsor of the convention, where Bachana served as a panelist on the “Trends in Enterprise 2.0 Technologies” session.

DPCI is a leading provider of content and digital asset management solutions, recognized as being both innovative and highly effective. The company works with clients operating within a range of fields, including media and entertainment, education, corporate marketing communications, financial services, advertising and software development, as well as a number of professional associations. The invitation by AIIM (the Association for Information and Image Management) to speak at the yearly conference for its 65,000 members is a nod to DPCI and to Mr. Bachana as being a notable presence in the field and reflects the reputation earned by the company since it was founded in 1999.

To learn more about web content management solutions or for further information on DPCI or its President, Joseph Bachana, please visit DPCI’s websitewww.databasepublish.com, e-mail info@databasepublish.com or call 800-818-2905. DPCI’s office is located at 1560 Broadway, Suite 810, New York, NY 10036.

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Web Content Management System Consulting Company Celebrates 11 Years In Business

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DPCI, a leading innovator in the field of web content management system design and implementation, marks its eleventh anniversary in 2010. Since being founded by President Joseph Bachana in 1999, DPCI has continued to build a reputation as the “go to” company for implementing any web content management tool, digital asset management, multichannel system, workflow management solution or online collaboration software. Clients include companies as diverse as Business Week, Harvard University, J.D. Power and Associates, Microsoft Corporation, NBC Universal, Rolling Stone and McGraw-Hill Education.

DPCI’s team of consultants and developers is intimately familiar with the leading web content management system publishers. This includes extensive experience in designing solutions such as Drupal implementations, Nstein, Documentum Content Manager, Joomla! and Mark Logic Server. The company’s employees undergo a continual process of training and certification, ensuring they are intimately familiar with the products they work with and the best practices of the industry. Team members are required to attain at least one certification within their first year of employment with DPCI and continue to accrue additional credentials as they progress. Company President Joseph Bachana places a great deal of weight on attaining certifications. He points out that certifications “show a certain discipline, a commitment to the profession, and a commitment to oneself to be the best you can be.” He also notes that certifications provide tangible proof to clients of the expertise and competency of staff. This increases confidence in DCPI’s ability to deliver. No customer wants to be the test case where a team first learns how to implement a web content management tool. When clients work with DPCI, they will have no concerns about finding themselves in this position.

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Facebook ‘Questions’ Adds New Dimension To Search, Claims UK SEO Experts Queryclick

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Shortly after hitting the 500 million user mark last week, Facebook announced a new change of direction which will see the social media giant make its first move into the search market.

The new feature – called Questions – will see users able to ask for answers, opinions and advice from a community of fellow users.

Despite similar facilities being available via Twitter, Ask.com and Yahoo Answers, UK SEO experts QueryClick believe Questions still adds a new dimension to search as a company spokesperson explains:

“Facebook hasn’t broken new ground by providing a service where users can ask a community of people for answers. What it has done, however, is created an environment where those asking questions have access to 500 million potential answers.

“The enduring popularity of Facebook will undoubtedly see a large number of people take part in Questions which will deplete the amount of traffic and number of page views currently racked up by similar sites such as Yahoo Answers.”

Coinciding with the relaunch of Ask.com, Facebook Questions marks a noticeable turning point in the history of search with increasing emphasis on answers from humans rather than computers.

Although Facebook Questions has not be highlighted as a threat to current industry leader and pioneer, Google, SEO web design experts QueryClick still believe that internet users should expect a shift in the way we approach online search:

“When the internet first began growing in popularity about 15 years ago, people were happy to scour the web looking for answers to their questions and quickly began favouring search engines over people when it came to solving queries quickly.

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Web Content Management System Consulting Company Gold Sponsor at Drupalcon 2010

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New York-based DPCI, a leader in the implementation of web content management systems, was a big supporter of Drupalcon 2010, acting as a Gold Sponsor of the San Francisco conference. Over 3,000 people involved in Drupal content management attended the conference, held at the Moscone Center. Aimed at developers, consultants and businesses involved in the Drupal community, the three day conference (with an additional four days of associated activities) included numerous sessions ranging from development presentations and training opportunities to discussions of open-source CMS solutions and employment opportunities, all with a heavy emphasis on Drupal, the leading open-source web content management system.

Always active in the Drupal and web content management systems community, DPCI President Joseph Bachana and other DPCI staff were in attendance. Mr. Bachana was a featured presenter at the show, as a member of a panel discussing “Trends in Enterprise 2.0 Technologies.” The company’s visibility at the show was highlighted by a booth in the Exhibit Hall. DPCI joined leading technology companies such as Google as a Gold Sponsor of the conference (which was also supported by the likes of Microsoft, Sun Oracle, The Economist and other well known names), showing the interest the technology industry in general has in the web content management system market. Such systems can be very complex to implement. With the combination of proprietary software, open-source options (like a Drupal content management solution) and a frequent need to integrate with existing corporate software systems, it’s crucial to ensure that an experienced consultant is chosen to lead the project. Companies that make use of digital assets or publish content to multiple platforms (typically print, web, mobile and e-Book) benefit tremendously from implementing a web content management system (CMS). While the entertainment and media industry is a primary market for CMS, DPCI has also implemented CMS solutions in the education, marketing, financial services, advertising, travel and software fields since 1999.

For further information about Drupalcon 2010, visit the conference web site at www.sf2010.drupal.org. For more information about options for a Web content management system or to learn more about DPCI, please visit the company’s web site:www.databasepublish.com. To contact DPCI President Joseph Bachana, please e-mail info@databasepublish.com or call 800-818-2905. DPCI’s offices are located at 1560 Broadway, Suite 810, New York, NY 10036.

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Top Web Design Internet Marketing Company Introduces Its New Vice President of Sales

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Leading New York web design and website marketing firm says that Milosh J. Cerevka brings experience and an impressive work history which makes him so valuable to the company.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York web development and website Marketing company with clients throughout the United States, the firm has named Milosh J. Cerevka, former Associate Director of Development Counsellors International (DCI), as the company’s new Vice President of Sales.

“We’re happy to have Milosh join the dzine it team, says Crisafi. “We are confident that he will be an asset to the growth and expansion of the dzine it brand.”

Cerevka has an impressive track record in sales and marketing, including holding top positions at firms such as California-based UserTrends, Inc., WebTel Wireless, Inc., and New York-based ICS Inc. Most recently, Cerevka worked at a top level position at DCI, a 50-year-old global economic development firm that specializes in marketing, public relations, social media, website enhancement, trade promotion, tourism, and business attraction services for countries, states, cities and regions.

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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing, Web Marketing

Findmypast.co.uk Makes Birth Records Even Easier To Search

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Findmypast.co.uk, leading UK family history website, has launched an easier way to find the births of English and Welsh ancestors online. The company has re-indexed over 100 million birth records dating from 1837 to 2006.

Findmypast.co.uk’s fully re-indexed birth records make finding ancestors much simpler and includes: search results in the form of a list of individual names; the ability to search the complete 1837-2006 set of birth records in one go or by one or more counties at a time; new high quality images; smart search features including variations of a name; records of children unnamed at registration; and searching by mother’s maiden name at the same time to help find the most elusive births.

With this new resource now available, findmypast.co.uk has uncovered some interesting facts about the births that were registered between 1837 and 2006: 10 babies named Fish Fish born between 1840 and 1883, bizarrely, all in Lancashire. The list includes one Fish Fish Fish born in Blackburn in 1864; Just five Ringos were registered in 1964 and 1965, compared with 2,414 Georges, 36,877 Johns and 56,170 Pauls; six Dick Turpins were registered between 1854 and 1916; four Maradonas were registered in 1986, the year of the infamous ‘Hand of God’ goal; eight Peles were registered between 1970 and 1972, following the footballer’s 1000th goal in 1969.

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Internet Reputation Management Offers Free Analysis And Ability To Control Online Reputation

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When companies are lagging in search engine results, or the online content that does show up is negative in nature, they turn to Internet Reputation Management to put things right. With high quality tools, fast results, skilled writers and a focus on customer service, Internet Reputation Management has become known as a leading online reputation repair service. Over 100 companies -including some that are household names- have taken advantage of Internet Reputation Management’s services, and now that expertise is available without charge, through a free reputation management online consultation.

Because the Internet is an open platform, anyone can write anything about any company, product or individual. This is often a good thing, but when a negative review, unflattering photo or embarrassing video shows up at the top of a search page, online reputation suffers. Potential clients or customers don’t always scroll down through those poor results to read the rest. When people say that the web is forever, it’s not an exaggeration. Negative material doesn’t simply disappear from the Internet, it has to be made irrelevant by having positive or neutral material replace the bad in search results. However, sometimes the cure can be as bad as the disease. Poorly executed search engine optimization (or SEO) looks unprofessional, especially if search results point to material that’s been poorly written. Using spamming techniques only aggravates customers further. The Internet Reputation Management team includes editors and wordsmiths who are based in North America and are subject matter experts. Editors have advanced literary degrees, ensuring well crafted content, and the experts in SEO know exactly which strategies are most effective. They work closely with their client to devise an effective strategy, remaining accessible throughout the project. The entire team is dedicated, professional, customer-focused and discrete.

In addition to offering a free consultation, Internet Reputation Management offers Do-It-Yourself reputation management online through a list of Top 10 DIY reputation management tips. These represent a simplified version of what the Internet Reputation Management teams does for their customers, but it provides a useful basis for those who choose to tackle the issue themselves. A blog is also provided, for those who want to keep on top of the tools, techniques and terms used in the industry.

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New Boating Web Site Puts Buyers Together With Sellers

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A new boating Web site aims to put boaters and boater wannabes in touch with the people that can fulfill their wishes. The site, www.allboatingads.com, features boats for sale, equipment for sale, as well as services such as insurance, boat service, and marinas.

Pete Riopel, a financial planner based in Larkspur, started the site after 20-plus years as a sailor.

“It seemed like a fun and interesting thing to do,” he said.

The site allows users to do a key-word search to find what they want, and also allows the search to be e-mailed to the user if new matches turn up. It also allows up to eight photos to run with a listing.

“The advantage of my site.” Said Riopel, “is that you can narrow down your search.” As with many Web sites, users are required to sign up to use the site. There is no fee to sign up.

While Riopel is computer literate, he had to learn new things to get his Web site up and running. He had to learn HTML, and about boating throughout the Bay Area. He also plans to paint with a broad brush on the site.

“I tried to cover basically everything.” Riopel said, “Everything that is boating is here, and what is here is about boating.”

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Masterseek Expands Its Search Engine In China

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After creating a lot of buzz and earning huge success in the US., the popular B2B global search engine has now expanded its hands in China. The users now can search for the companies, organizations and business professionals in China, which is a big and highly potential market. This is a giant Asian market where loads of business practices are conducted. There are hundreds of unique companies that provide immaculate business opportunities. Masterseek has taken a wise step by expanding its search engine in China.

Expanding the search engine activities in the Chinese market ensures that the users can search from the huge number of business houses. There are three million Chinese companies that can be searched over by the users of Masterseek. That is a huge resource for the users to meet up new business persons and companies and enhance the scope of business. The company aims to become the preferred search engine among the business communities in China where the users can research and analyze new business opportunities, monitor different markets, search and find potential buyers, customers and business partners.

Masterseek has made a clever move by deciding to enhance its spread in China. The leading global search engine Google has stopped its censorship of search service in China, which is Google.cn. It is soon going to be pulled out of China, leaving a vacuum of high quality search engines. Masterseek can fill up a significant portion of that space with its top-notch business search engine. It is proving to be a good move by Masterseek to establish its foray in the Asian market.

At present, China act as a major business partner of U.S. where the trade value has increases more than 350 billion US dollars. The U.S. market also imports numerous affordable consumer goods. Rasmus Refer of Masterseek corp says, “This trade also automatically increases the interest in finding new partners and suppliers between China and the U.S., while the number of Internet users in China soared in the last two years, which now reaches over 355 million Internet users. It is a huge market we will now try to get a share in within B2B searches”.

Most importantly, the China – specific business search engine will display results in English so that the content can be viewed by global audience. The search engine will not only help in finding business opportunities and business people, but also news and press releases related to China.

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Masterseek Enjoying the Success of Company Profile Concept

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Masterseek, the leading search engine in the Business to Business category is beaming on the success of its company profile concept. It helps the users to find company directories all across the globe in different types of industries. The company profile concept of Masterseek allows the users to search by type of business names, professions, products or services, and location. Earlier, the users get to access the product descriptions, contact information and company profiles from more than 50 million companies in 75 nations. With the success of this concept, the number of the companies that can be accessed by the Masterseek searches have increased even further. The best part is that the number is rising at a rapid speed, which indicates the success of this concept. At present, there are 82 million company profiles within the Masterseek network and the number is increasing.

The company profile concept of Masterseek is greatly beneficial especially for the small and medium companies. These companies can easily incorporate it in sub categories in 26 languages, which increase the visibility factor of these companies.

By spending only 89 USD every year, these companies can enjoy the visibility of their profiles in the other countries. The cost is very low in comparison to the benefits that these companies can enjoy. The business professionals or other enterprises that are based in other countries and need information on these companies can easily search for what they are looking for. The company profile concept of Masterseek is working in a big way.

Masterseek aims to become the most preferred business search engine and analysis tool and it has become quite successful in the process. The introduction of the company profile concept was started with the aim of helping the companies to feature information about their enterprise, products or services in the biggest platform so that the interested users can easily locate potential suppliers, clients and customers and engages into increasing the business prospects.

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The Story So Far In Yahoo’s Drive To Double Its Production Of Original Content

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Since the acquisition of Associated Content in May, Yahoo! have been increasing their efforts to produce a substantially improved amount of original content on their site. Associated Content is a large contributor based source of material, with approximately 380,000 writers.

Yahoo have since capitalised on this move through a smart programme of hiring, and luring in high profile names such as Ben Stiller, whose ‘webisodes’ will be created and broadcast exclusively on the Yahoo! site.

The search engine company have been making strides towards the ultimate goal of 20% original content since 2007, with the formation of Yahoo! Sports. In the development of this new dimension, Yahoo! brought in a series of editors and bloggers tasked with the job of writing original articles.

By moving into this arena, and by taking steps to evolve their business model from a search engine provider to a content provider, Yahoo! are now in direct competition with companies such as AOL and even the New York Times.

In fact, according to eBizMBA.com, Yahoo! News is the most popular news site in the USA with 70 million unique monthly visitors.

SEO experts QueryClick.com commented on Yahoo’s ongoing mission, highlighting the importance of originally produced material:

“For Yahoo!, it is the difference between covering a news story, and breaking one. The benefits of self produced content are significant, insofar as they not only enable the site to move into the more lucrative arena of content generation, but also enhance the reputation of the site as an authoritative figure in journalism.”

In another move towards the 20% target, a new VP and Head of Originals and Video Programming has been hired by Yahoo!. Erin McPherson, a trained lawyer, will be responsible for the development and production of material, as well as brokering various content partnerships between Yahoo! and other content providers.

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Search Engine Bing’s Increased Market Share Hailed As Catalyst For Innovation By Search Engine Marketing Experts QueryClick.com

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After a year online, Microsoft’s search engine Bing has successfully asserted itself as a real industry competitor by securing 12.7% of the search market share in just 12 months.

While Google and Yahoo retain 62.6% and 18.9% of the market respectively, Bing’s achievements are thought to have found a resonance with web users through its ‘consumer friendly approach’ and ‘type less, do more’ strap line.

Microsoft’s mobile web strategy has also added to Bing’s success with an iPhone widget being downloaded by some 4.3 million US users in the past six months alone.

Search engine marketing experts QueryClick praised Bing’s successes in such a highly competitive industry.

A spokesperson for the company said:

“When you think about web search there’s one big player and that’s Google. For years, Google have held sway over the market without much competition but this could all be about to change.

“Microsoft have invested a significant amount of money into positioning Bing as a recognised search engine and will continue to do so. In a bid to offer web users a service that goes beyond that of Google and other rivals, Bing have had to push innovation to its limits and, in turn, Google needs to do its bit to stay one step ahead.”

Looking ahead to the next twelve months, Bing developers revealed that the service would move towards returning search results based on the user’s location which would encourage more relevant suggestions; especially where shopping and travel are concerned.

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SEO experts QueryClick.com Welcome China’s Renewal of Google’s ICP License

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Following speculation that the search engine giant would have its license revoked after its redirection of Chinese users to the unfiltered Hong Kong site, the Chinese government have decided to renew Googles ICP license, for 12 months at least.

This is the latest in a long series of events involving Google and the Chinese authorities, in which both have refused to compromise in their operations. Now however, reconciliation has been achieved by the mutual appeasement of both sides, with sacrifices being made in order to prolong the presence of Google in China.

The immediate outcome of the announcement was a 2.8% rise in Google shares during Friday trading. The license renewal is a significant factor in the continued growth of Google, as well as a beneficial conclusion for the Chines internet industry and internet community.

In the opinion of SEO experts QueryClick.com, having access to the usage of the largest internet community in the world will prove to be a seminal step in Google’s future success. While the access of the Chinese public to the Google search engine provides a huge boost to the improving sense of open-ness in China, as well as bolstering their economy

However, the search engine has had to make a concession insofar as users are required to make an extra click in order to access Google’s search facilities on the Hong Kong site. This may lead to users turning to an alternative and more convenient option such as the Chinese engine Baidu.com.

Via EPR Network
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