Category Archives: SEO

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Chinese Search Engine Beats Google for Building Web Presence in China

Leave a comment

Baidu CEO Robin Li’s appearance last week at the Web 2.0 summit has sent a clear message to western online entrepreneurs: his site, not Google, is the go-to search engine for implementing the all-important SEO (search engine optimization) that draws Chinese customers and builds a web presence in China.

“Baidu answers more search queries in China than any other search engine in any other market, including Google in the US,” said Li. His claim is backed by hard evidence. Last April, investment group Susquehanna International gave Baidu stock shares a bullish $1000 price target, as a result of its incredible 165% growth for the quarter. As far as online marketing, Baidu has managed to capture 62% of China’s market, compared to Google’s 20% share.

“We have a lot of room for growth,” Li said. He was referring not only to the fact that just 1/3 of Chinese people (420 million) have Internet access, a number growing exponentially, but also to his plans to take Baidu worldwide.

“I am definitely refocusing my China SEO strategy,” says Kerry Xie, a Chinese born, Los Angeles based graphic designer and English to Chinese translation specialist. “Foreigners should understand what it means for Robin Li to make such optimistic statements at the Web 2.0 Summit. He’s not just pulling ahead in the race with Google. He’s won the race, at least in China. I’m shifting my China online ad budget entirely to a Baidu PPC (pay per click) campaign.”

China SEO and Chinese web marketing expert Jacob Cooke concurs, but for different reasons. “Baidu has played by the Chinese government’s rules, and has benefited tremendously as a result of that and Google’s stand on censorship. Filtering content and sites perceived as harmful to Chinese web-surfers actually gains Baidu more users than it loses by acknowledging its censorship. I’m recommending Baidu as the first priority for my clients’ China SEO objectives.”

Justin Richardson, an education marketer from Australia who helps Chinese students study abroad, has been focusing on Baidu to the exclusion of Google for some time. “It’s not just the censorship issue that puts Baidu ahead of Google in China,” says Richardson.

“Baidu was created in Chinese for Chinese people, so of course it’s more appealing to them, both in form and function. Chinese searchers interact with the search engine differently than do their western counterparts. They can’t scan information as quickly, due to the nature of Chinese characters. Also, they input their search phrases very carefully. Baidu takes these differences into account, making for a better overall search experience. Many of my customers have said so, which is why I use Baidu almost exclusively for my China SEO efforts.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Microsoft Try to Beat Google At Its Own Game With Launch of Bing Android App Claim SEOs Queryclick.com

Leave a comment

Digital experts Queryclick.com says Microsoft are brave to step into Google’s Android territory, but it’s a risk that could pay off.

With the recent release of its Bing app for Mobile Android, Microsoft proved it isn’t afraid of getting its hands dirty when it comes to the battle for smartphone supremacy.

The launch of Microsoft’s Windows Phone 7 may have shaken up the playing field, but the software company has clearly been diversifying its efforts in an attempt to capture as many potential customers as possible – even if it is using competing hardware.

While the software company first launched the Bing app a few months ago, it was originally only available to Verizon Wireless customers. Perhaps this partial roll-out was a way for Microsoft to test the water, but if it was it seems the experiment has been deemed a success, as the app is now to be rolled out across Android.

A spokesperson for SEO company Queryclick.com revealed the belief that steps like this could give Bing the foothold it so desperately needs to gain more search market share. “Microsoft is still a software powerhouse, there’s no doubt of that, but the last year or two have been difficult for them in many ways.

“By failing to make the initial impact hoped in both the search and mobile markets, faith has been shaken somewhat. However, some of the features offered by Bing are great and are likely to continue to appeal to people who are happy to be re-educated when it comes to the search experience.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Yahoo Says It’s Focused on The Future, SEO Company Queryclick.com Says It Should Keep Searching

Leave a comment

With the search sphere becoming ever more social, Yahoo’s CEO Carol Bartz promises the struggling company still has its eye on the future – despite falling profits and rumoured downsizing. SEO experts Queryclick.com claim Yahoo is wise to keep an eye on the future, but shouldn’t ignore search.

Last week, the CEO denied rumours that the company – whose stocks were lower at the close of business last Tuesday than they were at the beginning of the year – is considering merging with AOL. Instead she claimed that Yahoo is focused on the future, and that many of the issues the company faces are image based, and only a problem for technological and financial centres.

She said the average user, outside of Silicon Valley and New York, knew what the company stood for, and that part of her role was to educate people that the company is not a Google, it is a Yahoo.

A spokesperson for SEO company Queryclick.com commended Bartz for her stance, and suggested this was the right way for her to approach the criticism. They said: “Yahoo has been in what looks like a difficult position for a long time, but much of this is related to how well the company performs in comparison to Google.

“If you take the Mountain View giant out of the equation, you see a company that still has a lot of things going for it; brand loyalty, a search partnership with Bing and a lot of valuable user data.”

It could be these three areas that will see the company drag up its market value and re-establish its place among the big boys of the online world.

In the wake of the news that Facebook will launch its own alternative to email, Bartz also hit out at those questioning Yahoo’s ability to stay relevant in the face of the continuing online revolution. Speaking at the Web 2.0 Summit in San Francisco, Bartz claimed that rather than simply follow in Facebook’s targeted-ad-footsteps – as while Yahoo has a lot of user data, it is not aggregated in the same way – Yahoo would be concentrating on making sure publishers were able to offer users the right kind of content.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Facebook Mobile Developments Benefit Both Business and Consumer According to SEO Experts QueryClick.com

Leave a comment

Facebook Yesterday launched a series of developments to its mobile operations in a bid to capitalise on the growth in mobile internet access. The increased market presence of internet via mobile is especially important for the expansion of Facebook in the developing world, where the nouvelle connected are typically leapfrogging desktop access and moving straight into the world wide mobile web.

The primary improvement has been made in relation to the recent development of Facebook Places, a tool which allows Facebook members to share their whereabouts with other Facebook Friends. The revelation of Facebook Deals has heralded a new era in the interaction of mobile users with participating retail or hospitality venues.

Speaking on the increased proliferation and significance of mobile internet access, SEO company QueryClick.com said:

“While desktop search has actually fallen approximately 15% YOY, mobile search traffic has risen some 247% over the course of the past 12 months. In this respect, businesses cannot afford to ignore mobile web access, especially ‘mobile’ mobile web access, in which users on the move are now able to locate the best deals near their ever-changing locations.”

By ‘checking-in’ to one of many stores, restaurants, and other businesses, users are rewarded with relevant vouchers, discounts, and deals based on their location. The vouchers received by users are then presented to the nearby venue in return for a discounted service or product. For consumers this strategy obviously offers a valuable reward for their online participation, whilst businesses are able to promote their services on a new level, as well as keeping track of their success throughout this marketing scheme.

SEO Experts QueryClick.com are well aware of the benefits of data tracking for the development of any business, and praised the capacity of the Deals tool to track their claim rates, and thus determine the relative success of their ‘Deal’.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing, Wi-Fi

SEO Experts QueryClick Welcome Skype Subsidised Wi-Fi Hotspots For Internet Week

Leave a comment

Internet Week began in New York City in 2008, and incorporated over 250 events last year. 2010 sees the première of the five-day festival in Europe, with the schedule of events to take place throughout London. It is presented by the International Academy of Digital Arts and Sciences, and is open to any willing company eager to participate in this celebration of the digital industry in Europe.

Running from the 8th – 12th November, the festival, boasting over 80 events, will be enhanced by the announcement that Skype will be subsidising free Wi-Fi access throughout the UK for the duration of the event via the Skype Access service.

Commenting on the relationship between Skype and the Internet Week Europe, Co-Chairman David-Michel Davis said:

“What better way to celebrate that impact than partnering with Skype to make the Internet more accessible than ever.”

It certainly does show a commitment on Skype’s part to further the accessibility of the internet in public places, albeit for the 5 days of the festival only. SEO Experts QueryClick view the provision of free access as a hugely positive addition to the Internet Week event, insisting that:

“It makes sense that internet access in public spaces should be offered for free in accordance with the principles of the event, and the celebratory nature of the festival.”

The availability of free internet access to all in the UK increases the reach of the week of talks, conferences, challenges, and debates to all those outwith the London perimeters. The inclusion of big name brands such as Google, BBC, Yahoo!, and Lonely Planet ensures that the event will be a highly popular one, luring in the crowds with the crop of digital celebrity.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

SEO Experts QueryClick.com Discuss Google Place Search and The Heightened Importance of ‘Local’ Results

Leave a comment

The launch of Google Place Search at the end of October has significantly altered the face of Google SERPs. With the focus now placed emphatically on local results, the ramifications of this change will affect a range of companies as well as the operations of the average SEO.

The most notable change to the result lay-out is the abolition of the “7-pack” section which previously appeared at the top of the page. The familiar grouping of 7 local search results adjacent to the map display has been replaced by a more comprehensive listing of local search results, with the geographical visualisations now located in the right hand column – an alteration which has caused concern due to the subsequent obscuration of the Adwords section.

According to Andrew Shortland, founder of ‘Local SEO Guide’, the tool lends itself to small businesses. His belief is that the new format “intensifies the competition for local rankings”. Shortland also points out that sites with a physical address within the searched for city will gain an advantage over those which lack the corresponding location.

In a similar vein, customer reviews will also benefit a business site, affording reviewed businesses a greater prominence within the SERPs.

The driving theory behind the latest development is the statistic offered by Google that over 20% of searches are location related. This may now be increased as search habits are modified to make better use of the Place Search function.

SEO company QueryClick.com believe that different sectors will be affected to varying extents by the introduction of this tool.

“The tool will affect some industries more than others, with one obvious example being the hospitality industry, for whom geo-modified search queries will play a more significant role. In such cases, search engine optimisation will revolve more closely around the location of a hotel or restaurant. Place Search definitely heightens the importance of local results, but does not represent a complete usurpation of organic search.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

SEO Experts QueryClick Welcome News That Britain Leads the Way In Online Shopping

Leave a comment

In a report carried out by the US consultancy group Boston Consulting, it has been revealed that the UK is a global leader in the field of e-commerce, with the highest online spend per capita in the world. The internet has contributed approximately £100bn – 7.2% of GDP– to the British economy in 2009, and represents the second largest online advertising spend after the USA.

According to search engine optimisation experts QueryClick, the dominance of the UK in the e-commerce sector has been borne out of a growing tendency of the British public to utilise online shopping services due to a marked desire to receive value for money.

“Many people in the UK feel they are able to get a better deal online, and often this is the case. The atmosphere of economy in Britain drives many to seek out better value for money via online shopping. The rise in dominance of the world of e-commerce has resulted in a greater level of competition which, for us, equates to a greater opportunity to offer our services in a region in which we are market leaders.”

The internet as an independent sector would be classed as the fifth largest industry in Britain, just behind the financial services, which accounted for 9% of GDP in 2009. The BCG study, aptly entitled The Connected Kingdom, discovered that internet companies in the UK employ over 250,000 staff, with many of these positions made available by various SMEs.

Co-author of the report and partner at BCG, Paul Zwillenberg, provided an insight into the report’s findings:

“Everyone thinks the global Silicon-Valley-based companies are driving growth, but this report makes clear that in the UK it is coming from the ‘mom and pop’ businesses. They now have global footprints, they are selling to the ‘long tail’ and they are making their businesses more efficient.”

The driving force behind the lead status of the UK for e-commerce stems from the notable amounts of money spent by Brits online. Research by eMarketer tells us that some 28.5 million Britons make online purchases, whilst around 40% partake in online shopping at least once a month, spending on average £71 monthly.

All this has come despite the relatively slow broadband speeds experienced within the UK, as well as the recent recession, in which, as SEO company QueryClick points out, online advertising spend continued to grow YOY despite the overall contraction in advertising expenditure.

Via EPR Network
More Internet & Online press releases

B2b, Internet, Links, Online, SEM, SEO, Services, Social Networking, Web, Web Marketing

SEO Services India: SEO Ranking Expert is Flaunting an Altogether New and Enticing Look

Leave a comment

With the advent of the Internet, virtually every business is either on the web or is trying to establish itself in the World Wide Web scenario. In such milieu, SEO services are paving the way for success of online business ventures by directing traffic on to their web portals and taking them to the top ten rankings. More and more businesses are eyeing SEO service India because of its affordability without compromising on quality of services.

One name which stands out from the horde of SEO service providers is SEO Ranking Expert. It is a leading name in this niche industry segment and has amassed an unbeatable repute for result oriented efforts and guaranteed top ten rankings. The SEO services India of SEO Ranking Expert encompasses: – Directory Submission, Article Writing and Submission, Press Release Writing and Distribution, PPC Management, Link Building Services, SMO services and MultiLingual SEO.

The web portal of SEO Ranking Expert is portraying an altogether new look with digitally enhanced features and enthralling navigation features. The ease of use of the web portal of SEO Ranking Expert will surely sweep you off your feet. Now you can also follow them on Twitter. SEO Ranking Expert is essentially a service provider with difference as it has a proven track record in catering to the web site SEO requirements of small, mid sized and large blue chip companies with equal ease and proficiency.

The custom tailored SEO packages accessible at the web portal of SEO Ranking Expert is sure to appeal to your penchant as they are designed specifically to meet various business needs. The team behind SEO Ranking Expert is very dedicated, hard working and skilled and they toil hard to improve your search engine ranking in all the major search engines such as Google, Yahoo & MSN for keywords pertaining to your niche business.

Thus with elevated page ranking on search engines you can look forward to a rewarding ROI (Return on Investment). Their years of experience backing their operation makes a point that they are completely professional when it comes to comprehending the underlying principles of SEO which goes into making a business venture an online success. The mission over SEO ranking Expert is to assist their customers obtain 100% contentment from their guaranteed SEO upshots accessible with their proficient SEO services and support.

Via EPR Network
More Internet & Online press releases

B2b, Internet, Links, Online, SEM, SEO, Services, Social Networking, Web, Web Marketing

SEO-Peace.com Launches White Label SEO Reseller Program And Deposit System

Leave a comment

SEO-Peace.com extends the company’s reach with offering SEO reseller plans for white label services starting at 5-35% discounts. Extra-credit-on-deposit is an additional new feature offered for SEO service buyers that result in savings of as high as 42% from regular prices.

Responding to demands from SEO agencies growing faster than their staffs can manage; SEO-Peace.com officially announces its white label SEO reseller plans offering discounts up to 35% off normal prices. Discounts on reseller plans vary based on the amount of business, but allow partners to resell all advanced SEO services and full-service SEO campaigns under their name at no additional charge.

Many business proprietors do not require full reselling plans; instead prefer to rely upon SEO bulk discounts to meet own as well as their customer needs. SEO Peace now offers a first for the company with a new bulk discount plan in the form of extra-credits-on-deposit that gives the customer greater savings based on the amount of funds deposited with savings up to 42%. For instance, a customer depositing $7000 gets a value of $9940 grabbing a profitable deal.

Additionally, to help fill the needs of all ranges of clientele who can not associate with the company’s affiliate program or other programs, SEO Peace now offers a SEO referral program for individuals to coordinate private contact referrals and gain commissions. Looking at the growing competition, many people desire to have B2B relationships kept private due to search engine reputation management concerns.

The company chairperson, Sunita Biddu says, “We’re thankful to our potential clientele that prompted us to launch this profitable SEO reseller plans and easy deposit system. The deposit system is indeed a treat to customers looking to avail multiple services over time getting almost double value for the deposit they make. And with such profitable reseller plans, we’re not only looking forward to strengthen our existing business partnerships, but also new ventures and collaborations with SEO firms helping them earn more ROI, reputation and repeat business.”

Via EPR Network
More Internet & Online press releases

B2b, Internet, Online, Search, Searching, SEM, SEO, Social Networking, Web Marketing

Bigmouthmedia Identifying Current Key Affiliate Marketing Issues

Leave a comment

Bigmouthmedia is to conduct a new affiliates survey designed to identify the key issues in affiliate marketing in the current climate.

The digital marketing agency has commissioned the research in a bid to establish firm information about the latest developments and emerging challenges that matter to the sector. Affiliates responding to the survey will be asked for their opinions on a series of issues ranging from networks and tracking technologies to the use of creatives and advertising exchanges.

“Are affiliates most successful when they concentrate on just one niche? Is commission attribution modelling a major threat to the industry? There are many questions hanging over the affiliates industry and we want to know which issues matter most to them,” said Fiona Robertson, head of Affiliates and Performance at bigmouthmedia.

“Our Affiliate partners are extremely important to us. We believe it’s important to know what makes their businesses work, to understand what they think of the digital industry as a whole, and that identifying affiliate opinions on the key issues currently facing the industry is an essential step towards creating greater clarity in the sector.”

The questions include: are affiliates better digital marketers than many of the merchants they work with? Are there too many affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic and does Google want to become the world’s largest affiliate?

The new bigmouthmedia affiliate marketing survey, which closes on October 6th 2010, is open to any affiliate that wishes to participate and receive a free copy of the final research in return, and one lucky winner will also get an additional a prize. Responses from networks, agencies and merchants are not being sought.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

SEO experts QueryClick Welcome the Decision to Create Real-Time Analytics Functionality for Social Media Giant Twitter

Leave a comment

Following Twitter’s announcement that it will be launching a free analytics service as of the end of 2010, users will soon be able track and monitor their online activities and the success of their tweets.

With social media platforms becoming increasingly prominent in website promotion and customer engagement, the ability to track the success of Twitter-based activities has long been on the wish lists of everyday users and businesses alike.

UK SEO experts, QueryClick believe the arrival of a Twitter analytics dashboard is a further sign that SEO is increasingly affected by social media.

Discussing the matter, a QueryClick spokesperson said:

“Social media is one of the fastest growing sectors in web but for the past couple of year’s there’s been little evidence to support the likes of Twitter and Facebook holding much sway over SEO in terms of boosting back links and driving traffic in the long term rather than temporarily.

“Recent findings suggest that this could be about to change however so it’s increasingly important for businesses to get ready for the social media surge and track the successes and failures of their output in a similar fashion to Google Analytics.”

The decision to roll out a Twitter analytics package is also speculated to be among a number of measures that are already taking shape on the site.

A complete redesign of the site, for example, now features a split screen for multimedia content on one side and recognisable Twitter chatter on the other.

Clearly part of CEO Evan William’s desire to create “A better Twitter”, the redesign and new analytics dashboard is set to make microblogging a force to be reckoned with on top of the 90 million tweets that are currently posted daily.

SEO web designers QueryClick have been quick to warn businesses to make the most of Twitter’s analytics dashboard while it remains free:

“Should Twitter’s analytics dashboard take off, the chances are there will be a specific model rolled out for businesses and marketeers which will contain more advanced features and will most likely not be free.

Via EPR Network
More Internet & Online press releases

B2b, Internet, Links, Online, SEM, SEO, Services, Social Networking, Web, Web Marketing

SEO-Peace.com Announces September Special SEO Packages At 10-30% Discounts

Leave a comment

Continuing their run as one of the fastest growing and 100% result-oriented SEO companies, SEO-Peace.com now comes up with another round of special deals in September with more than 25% off of regular SEO package prices. For the first time, the company provides clients the opportunity to propose combination of their choice of SEO packages for the next monthly special.

September SEO specials cover an interesting range of SEO packages from single Squidoo lens, 2 PR5 posts, 3 niche blogs and so on… closing at 10 th Super Business Package for only $615 (worth $930). September month specials offer a smart and effective range of services from web 2.0 blogging and article marketing to niche guest posts, making the packages suitable for any budget and business.

The company CEO and SEO expert Sunita Biddu states, “The ever-growing popularity of our monthly special offers has prompted us to create the best and most interesting link building packages every month. I’m glad to admit that the monthly specials have become one of the USPs of SEO Peace other than our equally hit RankUp package. The Suggest next special feature will further help us know what our clients want and we’d try to have their choice included in next specials at best discounts so they get more than they expect.”

While the monthly specials continues to be one of the favorites of old clients, the offers are a great deal for new customers looking to gauze the quality of services the SEO company claims to offer.  The sales team is available 24×7 to address all queries and doubts within few hours. Looking at the growing list of positive testimonials and demands, the deal is definitely worth trying.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

Alibaba Group’s Re-evaluation of Yahoo Ties May Prove Harmful To Yahoo’s Presence in China, warns SEO Experts QueryClick.com

Leave a comment

Alibaba.com has been something of a success story, beginning its internet life as a small start-up and growing into an online force to be reckoned with. Furthermore, it has recently expanded it overseas presence with AliExpress, an online marketplace akin to eBay.

In fact, it seems that a closer relationship with eBay may replace that held between Alibaba and Yahoo. During the two-day Alifest event this month, John Donohoe, chief executive of eBay, made an unlikely appearance, with Alibaba chairman and chief executive Jack Ma announcing that:

“We are competitors in some ways but we have the same dream, the same mission and the same goal to help entrepreneurs…I believe one day we will work very closely together.”

The hinted co-operation between the companies coincides with the deterioration in Alibaba’s ties with Yahoo, whose proposed venture into mainland China, along with the denouncement of Yahoo’s lack of core technologies by Alibaba.com CEO David Wei have formed the basis for the alleged re-assessment of the current partnership between the companies.

Search Engine Optimisation experts QueryClick.com commented on the benefits of increased co-operation between AliExpress and Ebay:

“A close partnership between AliExpress and eBay could be hugely beneficial for both sides, with one providing the other with valuable contacts and insights into their respective markets. The Chinese market is notoriously difficult to master for foreign investors, whilst eBay could provide expert advice for Alibaba’s expanded online presence in the West.”

Following news that Yahoo Hong Kong Managing Director, Tsoi Po-tak, revealed the company’s hope to lure advertising from the Chinese mainland, China’s Alibaba Group – which is 40% owned by Yahoo Inc. – may rethink it’s relationship with the US giant.

Via EPR Network
 More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

Search Engine Optimisation Experts QueryClick.com Don’t Subscribe to the Growing Sense that Google Instant Signifies the Death of SEO

Leave a comment

The launch of Google’s latest search enhancing tool, Google Instant, will change the way we search and are searched for via the internet. The latest development in auto-complete functionality has enabled the user to view SERPs (Search Engine Results Pages) before finishing the query, and without the need to press enter or the search button.

This is a clever, tidy piece of design on the search engine’s part, offering quicker and more efficient access to the end result. Pre-Instant searches were thought to have lasted, on average, some 25 seconds. With the advent of the new feature, it is believed that 2-5 seconds will be saved per query as a result.

Whilst performing a Google search was quick previously, it is now almost… instantaneous.

This is all very well, but how will the latest evolution of search affect SEOs (search engine optimisers) whose task of utilising search term usage in the process of driving sites up the rankings – amongst many other things – may be negatively affected at the expense of quicker search results. Search engine optimisation company QueryClick Ltd do not adhere to such pessimism.

With the SEO industry embroiled in a state of panic, QueryClick Ltd are not clamouring for the nearest industry exit, far from it:

“A similar epidemic of paranoia swept across the industry when personalised search first came to prominence, an feeling which has turned out to have been unjustified. The development of Google Instant may be a slight game-changer, but it does not signify the death of SEO.”

Certainly, this seems to be the dominant opinion emanating from the Google camp as well, with vice president of search products and user experience, Marissa Mayer reassuring SEO practitioners that there will be only a “small change for the SEO community.”

Via EPR Network
More Internet & Online press releases

B2b, Internet, Online, Search, Searching, SEM, SEO, Social Networking, Web Marketing

Bigmouthmedia Hires Fiona Robertson As Head Of Affiliates And Performance

Leave a comment

On the back of the recent affiliate wins, Fiona Robertson (nee MacPherson) has been hired by bigmouthmedia to head up the Affiliates and Performance service. As well as running the team that works on the affiliate campaigns, Robertson will be responsible for the overall growth strategy of bigmouthmedia’s affiliate and performance offering. Bigmouthmedia’s current affiliate clients include Best Western, Habitat, Macdonald Hotels and Kwik Fit Insurance, amongst many others.

Fiona, who sits on the IAB’s Affiliate Marketing Council, has over 6 years experience in affiliate and digital channel marketing and her most recent positions have been at WPP’s MediaCom and Glasgow-based Equator as Senior Affiliate Manager, where she developed affiliate and direct response strategies for a number of high profile clients. Fiona’s main focus will be to integrate affiliate marketing fully into the overall bigmouthmedia offering, spotting key areas for growth and ensuring that affiliate strategies fit seamlessly within the clients’ business models.

“We are delighted for Fiona to be joining the bigmouthmedia team”, said Robin Richmond, head of Digital at bigmouthmedia. “Her experience building performance-led strategies will be of massive benefit to our clients affiliate marketing campaigns. We are also seeing a definite uptake on our affiliates and performance services offering by new and existing clients as part of more comprehensive cross-digital marketing packages. Companies are becoming more aware of the synergies and added value that a single supplier can bring on board, and the recent growth of bigmouthmedia’s affiliates and cross-digital teams is a reflection of this new market trend”.

Via EPR Network
More Internet & Online press releases

B2b, Internet, Online, Searching, SEM, SEO, Services, Web Marketing

Internet Marketing Services Examines Googles Testing

Leave a comment

Internet marketing services includes features which influence the victory of a website and since Google search is and has been the leader within the internet world for a long time controlling over 75% of the internet traffic and any changes made by google affects all websites which is the foundation of marketing for webmasters, google then becomes a target of interest for any changes they now implement.

Internet marketing services includes features which influence the victory of a website. The internet is a uncertain and evolving entity with a life of it’s own or so it seems. Many of the strategies used successfully nine or ten years ago have now become either totally out-of-date in usefulness or simply not able to provide the website owner with the tools to successfully compete with other website owners.

Internet marketing services studies and uses all the latest and newest techniques due to successful quality results of the tests that are conducted upon detection of a system or software.

Since research is consistently conducted, many times new information is discovered and either eliminated from it’s knowledge base due to inferior information or features and also Internet Marketing Services will disclose new trends or information that is being used by various search engines or marketing gurus that is utmost valuable for webmasters to learn about.

One of the most recent interesting discoveries involved a report from various parties about Google’s change to it’s systems which was reported as being implemented now. This change discovered by Internet Marketing Services was reported not as planned change but as an actual change being implemented. As a result, since Internet Marketing Services main goal is to research and gather various information together in order to report its discoveries, this was began.

The alteration expected was that paid listings will no longer show in a different background color on the side and top of google. The party disclosing this change was extremely excited especially over the listings on the top of google above the natural listings.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, SEO, Services, Web, Web Directories, Web Marketing

Online Business Detective – Australia’s Newest Business Directory

Leave a comment

Agent Local is Australia’s newest online business directory – providing an all-in-one solution for Australian businesses to advertise their website, special offers, events, articles and press releases.

In the month of June, 2010, Google announced a groundbreaking change to their search infrastructure called Google Caffeine. Google Caffeine is all about providing real time information. This is Google as you have never seen it before. And the way you market online has to change along with it.

Search engines are moving into real-time. What this means for Australian businesses is that social media, blogs and press releases are going to play a greater and more important role in how a website is marketed.

Most Australian businesses do not have the time to focus and develop their internet and social media marketing campaigns. This is where Agent Local steps in. Our local business detective connects customers searching for a product and businesses that provide these services. Our website is your one-stop shop where you can advertise your website, your latest events and special offers.

Our aim is to bridge the gap between what consumers know is available and what the local Australian business community has on offer. Agent Local believes in Australian consumers finding what they are looking for. Agent Local believes in being a partner in the success of Australian businesses and making online marketing easy.

All business listings on Agent Local are optimised to appear within the search engine results of Google, Bing and Yahoo. The benefit is two-fold. Australian business owners now have another channel that they can use to advertise what is happening in their company, promote their products and services as well as generate a quality backlink to their website.

Agent Local is an Australian business directory established in 2010, with the goal of connecting customers with business owners. Our website is a one-stop shop that allows business owners to easily promote their business which is syndicated to local Australian search engines.

To add your business, go to:
http://www.agentlocal.com.au/add-business

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

UK SEO Experts QueryClick.com Welcome the Decision to Empower Users in their Consumption of Online Video Advertisements

Leave a comment

A new ad-selecting tool, ASq, is to be employed by major websites in a programme of user empowerment over online advertising. Sites such as Yahoo.com, Hulu.com and MSNBC.com aim to have the tool implemented as of next month, when users will be able to choose which adverts appear in the videos they consume online.

The reasons behind such an alternative method of product promotion are not purely altruistic. In a piece of research carried out by Vivaki, the digital branch of French advertising company Publicis Group, it was revealed that users are twice as likely to click an ad if offered with a selection rather than having a pre-determined advert forced upon them.

According to the global research director at Microsoft’s ads unit, Beth Uyenco Shatto;

“When you give people a choice, they tend to love you because you’re showing them respect.”

Perhaps love is a strong word, but the opportunity for site visitors to be given a say in the promotional material they encounter will represent a drastically fresh approach to an otherwise chore-some element. After all, as Beth Shatto reminds us;

“If it wasn’t for advertising, they [users] wouldn’t be getting the content for free.”

Already, the video advertisement market represents the fastest-growing sector within online advertising. It is expected to continue in a similar, if not more impressive vein, with predictions f r o m IDC that global online video ad spending will reach $11.3 billion by 2014. UK SEO company QueryClick.com cited the continued prosperity of online advertising as a reference for the future success of the medium, informing us that;

“2009 saw advertising spend for online marketing overtake television for the first time, witnessing growth of 4.6% despite the otherwise universal recession experienced by the entire advertising sector.”

Via EPR Network
More Internet & Online press releases

B2b, Free Stuff, Internet, Links, News, Online, SEO, Services, Social Networking, Traffic, Web 2.0, Web Marketing

BookmarksHub – A New Bookmarking Site

Leave a comment

Whether you are looking to promote your business worldwide, share interesting news and stories with your friends and associates or just keep up with what’s buzzing in the world today, BookmarksHub (www.bookmarkshub.info) is the place to be. BookmarksHub is an SEO friendly website that allows users to publish their own articles or read other articles and comment on them or share them with their friends and business associates.

Unlike other SEO websites, www.bookmarkshub.info applies the DoFollow technique for its search engine optimization, which gives maximum coverage to the web links on the website. This means that as a business person or affiliate trying to promote your business online, you not only get to publish and share your business related articles or press releases online, but Bookmarks Hub also allows search engines to popularize your website for free.

You can even create a group for your business and invite all your customers to keep them apprised of any offers, promotions and future developments. This makes Bookmarks Hub an ideal portal for online marketing and business promotion. Whether you wish to launch a new business or promote an existing one, sell a product or gauge response from already existing customers — as a Bookmarks Hub user, you get to promote your business for free!

Bookmarks Hub is also a great platform for voicing your opinion, sharing your ideas and getting yourself heard on the web. On Bookmarks Hub, users can create their own groups, add friends, and send and share messages with other users. Groups allow users to share articles with other members with a common interest in a topic. As a user, you can join a group to submit topical articles that other members would be interested in. You can also create your own group and share your knowledge and enthusiasm about your area of interest with other kindred fellows. Some groups may require membership approval before you become part of the group.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, Web, Web Marketing

Bing Innovation Reinvigorates Search Industry Says UK SEO Experts Queryclick

Leave a comment

In a bid to continue taking noticeable bites out of Google’s market share, Bing has unleashed yet another ground-breaking web-based application to woo searchers.

An add-on to Bing Maps, the cutting-edge app known as ‘Taxi Fare Calculator’ now allows users to determine prospective cab costs when planning journeys in major cities.

Part of a raft of new applications currently sweeping Microsoft’s search engine, SEO industry experts QueryClick believe Bing’s continued innovation makes it even more capable of chipping away at Google’s market share:

“Since the late 90s Google has held an almost unbreakable stranglehold over the search industry accounting for a staggering 60% of the market share.

“Despite Bing serving a mere 12.7% of the industry, the speed with which Microsoft are swaying millions of web users is not to be ignored.

“Microsoft realised early on that it would have to offer netizens something other than search if it was to stand a chance at cracking Google which is why we will continue to see developers pulling out all the stop to create web applications that can’t be found anywhere else.”

The new features on Bing Maps don’t stop there however with a series of other applications that cover everything from weather reports to restaurant reviews.

Weatherbug, for example, takes internet weather forecasting to an entirely new level with radar imagery, live video from observation stations and satellite technology that can accurately track and predict weather systems days in advance.

Via EPR Network
More Internet & Online press releases