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PayPerHead® Sportsbook Software Helps Online Bookies Stay in Business

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San Jose, Costa Rica, 2020-May-12 — /EPR INTERNET NEWS/ — Major U.S. Sportsbooks saw betting numbers cut in half year over year in March 2020, as the coronavirus pandemic swept the nation, putting a stop to major events, including sports.

Normally one of the busiest months in the betting industry, the American Gaming Association estimates that profits for the brick and mortar gambling hubs have taken a financial hit of approximately 60% overall, and well over 500,000 workers have been affected.

Joe Asher, CEO of William Hill U.S., which operates sportsbooks in Nevada, New Jersey, and several other states told ESPN, “I do not see a scenario where [the pandemic] goes on sort of too long and somehow the industry withers away… The fundamentals of the sports betting business are pretty strong.”

PayPerHead and the Sportsbook owners that partner with them understand that the single most important fundamental of sports betting is entertainment. In response, they have become increasingly creative in providing their customers with the gambling entertainment their players crave.

The upside is, independent bookmakers are discovering that their clients who normally only wager on sports are becoming more and more engaged in digital offerings such as iRacing, eSports, casino gaming, and simulated sports. Essentially, this pandemic is creating a whole new kind of bettor.

Nate Johnson, Product Manager at PayPerHead® said, “Gone are the days that sports bettors will go into hibernation the day after Superbowl. This [coronavirus pandemic] has been rough, but it’s also got a silver lining. Our agents are turning their players into horse bettors, eSports enthusiasts, iRacing bettors, sim sports fans, and casino gamers. Those bettors won’t just walk away from all that when sports start up again; now they’ll be cross-platform players.”

Indeed, it seems clear that independent online gaming is growing exponentially in the face of the pandemic, and existing bookies and new agents alike are discovering that they can have a viable and lucrative home business by using a turnkey sportsbook operating system like that offered by PayPerHead.

In fact, many new bookmakers who may have hesitated to get into the business before are getting started now, and “doing quite well,” according to Johnson.

PayPerHead made an unprecedented move in response to the pandemic, offering its software services free of charge until major U.S. sports return. Says Johnson of PayPerHead’s offering, “It’s a pretty good start-up opportunity for a new agent; you can’t beat free. Bookies can test the waters and get their new business off the ground. With no deposit required and free access to all the prime features of the system, new agents can just concentrate on building their player base and making money, without any of the overhead costs normally associated with starting an online sportsbook ”

Via EPR Network
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Olivier Gerey-Bak joins Mono Solutions as Chief Product Officer (CPO)

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COPENHAGEN, 4-May-2020 — /EPR INTERNET NEWS/ — Mono Solutions has recruited Olivier Gerey-Bak as Chief Product Officer (CPO) and welcomes him as the newest member of the Executive Management team effective as of May 1, 2020.

As part of Mono’s vision to deliver the ultimate platform for small businesses to drive their business online, the onboarding of a CPO will help strengthen the continued delivery of best-in-class technology to Mono’s worldwide network of partners. Olivier’s role will focus on Mono’s product vision and strategy, as well as managing the roadmap of for all Mono services and offerings.

“With my background in digital products, I’m delighted to be joining Mono Solutions to continue to bring innovation, knowledge and structure to our product development. As a leader, I hope to bring an agile and cross-functional approach to Mono’s Product Team and deliver solutions that translate the needs of small businesses and our partners into our platform” says Olivier Gerey-Bak, CPO at Mono Solutions

Olivier is an experienced leader of global product management teams with recent management positions at Planday and Endomondo, as well as a background working for other B2B software solutions including BMC Software and Symantec. He also brings experience from companies with white-label solutions, 24i and Xstream, where he delivered online media applications and services for leading brands like Tennis Channel, FuboTV and Canal Digital – a part of Telenor.

“We’re thrilled to welcome Olivier to the Mono Team. As a technology company, we’ve always prided ourselves on delivering the best solution to our partners – and the addition of Olivier as Mono’s CPO is a testament to our continued dedication to providing the SMB market with the ultimate digital solutions for succeeding online.” says Louise Lachmann, CEO & Co-founder at Mono Solutions

Olivier holds a Masters Degree in Electronic Engineering & Telecommunications from the University of Nantes in France. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

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Despite No Sports, PayPerHead® Keeps Players In Action

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San Jose, Costa Rica, 2020-Apr-30 — /EPR Network/ — While major sporting events have been canceled across the board due to social distancing protocols, sportsbooks are finding ways to keep players in action.

With wagering available on eSports, simulated sports, one-on-one competitions such as boxing or tennis, horse racing, digital casino gaming, live dealer casino, and even election results, people are still betting as a form of entertainment.

Studies have shown that during times of economic recession, war, or crises, people turn to entertainment to ease anxiety and stress. Books, films, gambling, digital gaming, and social media are all ways that people “check out” of their current reality, even if for just a few hours of relief.

Likewise, studies indicate that retired adults, whose daily activities might be the most similar to unemployed citizens or citizens who are sheltering in place during social distancing protocols, are more likely to gamble for stimulation and for boredom relief rather than for winning money. In interviews, gamblers have indicated that boredom is among the primary motivators for engaging in gambling activity

With few sports available to speculate on these days, organizations like PayPerhead, a sportsbook software company, have become increasingly creative in providing their customers with the gambling entertainment their players crave.

Simulated sports and eSports, two newcomers to the gambling field of play, were already set to become multibillion-dollar industries long before COVID-19 disrupted traditional sports betting.

eSports (also called electronic sports, e-sports, or Esports) is a form of competition by video games. Esports often take the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams.

Unlike esports, which are controlled by humans, simulation sports are comprised solely of games between a computer’s AI (artificial intelligence) and are typically based on traditional sporting events such as basketball or football.

In addition to the above mentioned digital events that gamblers can bet on, PayPerHead bookies are also able to offer horse race betting, digital casino gaming, and live dealer casino gaming on blackjack, baccarat or roulette.

Unlike traditional sports betting, the new digital gaming, horse racing, and online casino gaming allow players to bet on a much lower budget, and can sometimes deliver big payouts. For that reason, PayPerHead bookmakers are finding this downturn in sports betting to be extra advantageous, because previously sports-betting-only players are now adding a whole new repertoire to their regular gambling activities.

As more and more people search the internet for work from home opportunities, new bookies are finding a whole new niche in the online sportsbook and casino industry. With unheard-of rate drops (PayPerHead is offering free service until major U.S. sports start again) during this coronavirus crises, now is a great time to start.

Via EPR Network
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PayPerHead® Steps Up To Help Small Business Owners

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SAN JOSE, Costa Rica, 2020-Apr-15 — /EPR INTERNET NEWS/ — In response to the coronavirus pandemic, organizations around the world are exploring relief efforts to assist freelancers, entrepreneurs and small business owners that are being financially hit by the COVID-19 crisis. PayPerHead® is one such organization.

While businesses outside of the healthcare sector are producing hand sanitizer, masks and other supplies to help stop the spread of the virus, many software and tech companies are doing what they can to help keep the economy afloat by putting into place deep price cuts and educational content. As a result, they are helping mass numbers of the newly unemployed build home businesses and work online.

PayPerHead®, a sportsbook software company based out of San Jose, Costa Rica, is a Software as a Service (SaaS) organization that is making big strides in helping people start a new business that can weather this storm or stay alive in an industry they are already part of.

While major sporting events have been cancelled across the board due to social distancing protocols, sportsbooks are finding ways to keep players in action. With wagering available on eSports, one-on-one competitions such as boxing or tennis, horse racing, casino gaming, and even election results, people are still betting as a form of entertainment.

Slashing rates to zero, PayPerHead® recently announced that all of their services, except those that entail outside software costs, will be offered to bookie agents free of charge until the first major sporting event begins again, or by September 1, 2020, whichever comes first.

Market research has positioned the pay per head sportsbook and casino industry to eclipse $155 billion by 2024. “If ever there was a good time to seek out an industry that can survive an economic downturn, now is it.” said Nate Johnson, Product Manager at PayPerHead®. “We know that times are tough, but we’ve been down this road before. When businesses were going bankrupt during the housing crisis of 2008, we stayed in the game. We’ll do it again and we’ll help others to do it too.”

Via EPR Network
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SaaS expert Kim Mortensen appointed CCO of Mono Solutions

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COPENHAGEN, 31-Mar-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces that Kim Mortensen has joined the Executive Management team as Chief Commercial Officer (CCO) effective March 16, 2020.

The Executive Management team is excited to onboard a Chief Commercial Officer that can help support Mono’s growing partner channel. Kim’s role will focus on strengthening the commercial and partner-facing departments to accelerate overall growth. In addition, he will also continue to expand Mono’s global partner network to leverage the full potential for growth in select markets and verticals.

“It’s great to welcome Kim Mortensen as the newest member of our Executive Management team. When we joined Bauer Media Group, we made a promise to our partners to strengthen our partnerships and offerings to help our partners grow successfully by helping small businesses to succeed online. Kim brings a wealth of relevant experience that will help drive more business for Mono, our partners and their small business clients.”, says Louise Lachmann, CEO at Mono Solutions.

With extensive leadership experience from software-as-a-service (SaaS) scale-ups within the digital marketing industry, Kim will work closely with the Executive Management team at Mono to continue to accelerate the growth of the business.

“I am truly excited to join Mono Solutions, a company that has shown outstanding performance in the past and with a significant growth potential for the future. With the new ownership and a fantastic team, I see a great opportunity for Mono to help our partners serve even more small businesses. In addition, I hope that my experience from scaling SaaS companies will contribute to the continued success of Mono Solutions.” says Kim Mortensen, CCO at Mono Solutions

Kim comes from a position as CEO at BIM Object, the world’s leading building information modeling (BIM) content platform. He also brings more than 10 years executive experience from various SaaS companies – most notably APSIS, a leading Nordic marketing platform, where he worked in various roles including CPO, COO and CEO – for nearly eight years.

Kim holds a Graduate Diploma in Business Administration from Copenhagen Business School (CBS) in Denmark. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

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CDP Industry in Europe 2020 report: number of vendors grew by 73%; employment by 80% in 2019

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SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EPR INTERNET NEWS/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.

Europe-based Customer Data Platform Industry growth

The high growth came despite a near-total lack of outside funding for new CDP ventures. Only one Europe-based CDP announcing funding during 2019, for €10 million, compared with €450 million for eleven non-European vendors. One result is that European industry growth came primarily from established firms adding a CDP product, rather than new CDP start-ups. Another is that most European vendors are substantially smaller than their external counterparts and are more likely to serve a single national market.

The European industry remains highly fragmented, no single vendor exceeding 10% market share and the top five vendors combined accounting for one-third of total employment. A dozen European countries have at least one native CDP although the United Kingdom, France, and The Netherlands are home to half of all European CDP vendors and 60% of employment.

The report also lists non-European vendors with a presence in the European market. The CDP Institute estimates these firms earned €100 million in Europe in 2019 and will reach €135 in 2020. It expects that 2020 revenue for Europe-based CDP vendors will reach at least €350 million. Revenue may grow even more quickly as global software firms including Salesforce, Adobe, Oracle, Microsoft, and SAP start selling their own CDP products in Europe.

The new study also includes market-by-market analyses from local vendors. Their consensus is that buyers now have a clearer understanding of the value provided by CDPs. But vendors say that buyers are still cautious, with longer purchase cycles in Europe than other markets and relatively few completed implementations. They expect that sales to accelerate in 2020 as CDPs become increasingly familiar and global software vendors further educate the market.

A free copy of the complete CDP Industry in Europe 2020 report is available here. The CDP Institute’s latest global CDP Industry Update is available here.

SOURCE: EuropaWire

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The CDP Institute expects Customer Data Platform Industry revenue to be at least $1.3 billion in 2020

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SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year.

The CDP Institute estimates industry revenue for the 2019 at $1 billion and expects at least $1.3 billion in 2020. Growth will be driven by expansion outside the U.S. and entry of enterprise marketing vendors. Adobe, Microsoft, and Oracle all released RealCDPTM-compliant products during the period and Salesforce is expected to release one in mid-2020. RealCDP is the CDP Institute’s standard for capabilities required to provide expected CDP functions.

The dominant theme of the period was change. The period saw three acquisitions of CDP vendors by larger firms, four acquisitions of other firms by CDP vendors, seven major funding events, and the exits of nine firms through asset sales or repositioning. The trend continued in early 2020 with Salesforce’s February 3 acquisition of CDP Evergage. These developments show vendors positioning themselves to succeed in a crowded marketplace where no company has yet established a dominant position. The transactions were notably concentrated in the second tier of CDP vendors: eleven of the fourteen non-exit events involved firms ranking between 13th and 30th in the 101-company industry.

Significant CDP Industry Events, June 2019 – January 2020

Vendor Categories

The CDP Institute assigns CDP vendors to four categories based on the functions provided by their systems. Categories are:

  • These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts.  What distinguishes them from segmentation is they also specify the message to be delivered.
  • These systems provide data assembly, analytics, customer treatments, and message delivery. Delivery is typically through email, Web site, CRM, or several of these. Products in this category often started as delivery systems and added CDP functions later.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2129-CDPI-Industry-Update-January-2020

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Launch of new global property portal Commercial People and Residential People

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DURBAN, Kwa-Zulu Natal, South Africa, 2019-Sep-26 — /EPR Network/ — Introduction of Commercial People and Residential People global property portals to the international market now live in South Africa, UK, UAE, India & Nigeria.

Global property portal allows agencies to target international buyers and reduce their overheads with free property listings.

  • Commercial & Residential property portals now live across five countries (South Africa, UK, UAE, India & Nigeria)
  • Over 350,000 listings worldwide – Aiming for 1 Million by Q4 2019.
  • Major agents include Annenberg Property Group, Baker Street Properties, Broll, CCH, Chas Everitt and Meridian Realty
  • Imminent launches planned for Mainland Europe, China and the Middle East.

Two up-and-coming global property portals Commercial People and Residential People are helping to provide a beacon of hope for real estate agents across the country with their listings and international coverage.

Currently operating across South Africa, the UK, UAE, India and Nigeria, Commercial People (and its residential property equivalent Residential People) are uniquely positioned to attract both local and overseas buyers & investors interested in purchasing property throughout South Africa.

The portals which will also launch across France, Germany, China and other key markets in 2019, is threatening to disrupt the Property24 & Private Property duopoly, offering support for agents across the country struggling to pay the high costs of membership with a radical free to list solution.

In just a few months since their launch, both Commercial & Residential People have attracted some of the biggest names across the property sector including the likes of Broll, CCH, Chas Everitt and more.

Commercial & Residential People Co-Director Christopher May says: “We are targeting both merging and established markets alike. Alongside South Africa, we are currently operating across the UK, UAE and India, and despite our brand infancy, we are well on the way to being one of the biggest portals in the UAE and on the way to becoming one of the largest in India as well”

“Our USP is simple. Every agent we’ve spoken to is concerned about the rising costs of property portals; Commercial & Residential People are both global property portals that helps to eliminate some of the expenses agencies face.

”Since launching, Residential People has found that a growing number of searches on its UK site come from prospective overseas buyers looking to relocate here or investors keen to enter the market, this figure is replicated across the South African market as well, with a particular interest in Johannesburg, commercial property for rent in Cape Town and houses for sale in Pretoria.

Mr May continues: “One of our key selling points is that we are international. It is a fact that thousands of properties in certain areas – especially commercial and new build apartments are not being bought by locals but international buyers.”

“In the UAE, for example, after only a few months, we have a 75% market share of all properties.”With the global reach of Residential People, any local South African estate agent can tap into the growing foreign investment across the country, gaining more exposure on their listings for free not only from potential customers in the UK but also from successful expats across the UAE, and soon China.

Mr May concludes: “We want to make it abundantly clear that our aim is to work with agents and build an alternative to some of the portals that exist today. While we understand that international attention doesn’t appeal to every South African agent, our nationwide coverage can ensure increased exposure for the local market as well.  With agents’ support, we are hoping to disrupt the status quo and give agents an alternative to the current duopoly”

Via EPR Network
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BelVG Offers High-Level and Reliable Magento Support

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Chicago, IL, USA, 2019-Sep-25 — /EPR INTERNET NEWS/ — As you run your online store with Magento, you have probably come to enjoy the platforms’ unlimited customization possibilities, a range of in-built features and the level of security it provides to store owners and customers alike. However, as no castle is impregnable, so is no system safe from downtime and hacker attack. If you leave your Magento online shop unprotected from all the possible dangers it is exposed, you will directly jeopardise the future of your business. However, if you want your online business to stay strong, profitable and successful, turn to BelVG, an experienced Magento developers, for outstanding Magento support services. To find out more visit https://belvg.com/magento-support

As it is your main priority – to grow and develop your business – you do not have time or energy to spare for other things, like day to day vulnerability checks and bug reviews. Leave this matter to Magento specialists! BelVG team will be on guard of your Magento store security and well-being, making sure the system runs smoothly and nothing hinders your customers’ pleasant shopping experience. And in case we notice a bug or vulnerability, we will make sure to deal with it as soon as possible so that it brought no harm to your business.

Do you need a dedicated Magento support team who you can rely on day and night, no matter what happens? BelVG can become such a team for your business. Entrust us with resolving whatever technical issue may occur at your online store and enjoy a bug-free performance of your ecommerce. We will become a part of your business and follow closely your progress to make sure that as you grow and upgrade, no vulnerabilities block your way to success. And if you are looking for experienced Magento developers who can bring to live the ecommerce concepts you envision for your business, we are up to this challenge as well! To learn more about Magento development services we provide, visit the page https://belvg.com/magento-development

No matter how hard you do want nothing bad to happen to your ecommerce, emergencies do occur – downtimes, hacker attacks, server breakdowns and so on. In times like this, you need people who will react fast and do exactly what is needed to save the day. BelVG can be this very team who has your best interests at heart and is available around the clock to support you in times of need. And, when the disaster is prevented, we will analyze your Magento webstore, detect vulnerabilities and fix them so that this situation never happens again.

Why choose BelVG? BelVG is a Magento development company that was established 10 years ago, at the dawn of ecommerce. Since then, we have been providing Magento development, webdesign, support, migration and integration services to businesses around the world. At the moment, we have helped over 400 companies with their Magento store, and the number of our clients is constantly growing. We take great pride in what we do and what value do we bring to the ecommerce world and we love to share our knowledge with other Magento developers who are as keen on learning as we are. Learn more at https://belvg.com/

Via EPR Network
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CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

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SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire

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Mono Solutions acquired by Bauer Media Group

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COPENHAGEN / HAMBURG, 22-Jul-2019 — /EPR INTERNET NEWS/ — Leading white label small business Software-as-a-Service (SaaS) platform provider Mono Solutions joins Bauer Media Group. Bauer Media Group is a leading multi-business portfolio company with a strong focus on media and online services. The deal closed on Thursday, July 18th.

Together, Mono and Bauer will put more muscle and acceleration behind a shared product vision of data-driven and intelligent marketing solutions to drive SME success.

Mono has been looking for a way to accelerate product delivery and overall growth based on a strong conviction of the potential of the Mono platform to significantly help SMEs succeed online. SME marketing and sales services are an essential part of Bauer Media Group’s new business growth strategy. Bauer’s specific interest and belief in Mono’s current channel partner strategy is seen as an ideal head start.

Bauer Media’s COO Veit Dengler comments, “Mono’s strength in the market is driven by the perfect combination of leading technology with excellent service expertise to deliver best-in-class marketing solutions for SMEs at scale. Our newly established business area in SME marketing and sales services will strongly benefit from Mono’s expertise and position in the market. We are looking forward to working together and learning from each other.”

Both companies are clearly aligned on the vision, allowing Mono to continue to innovate together with Bauer’s ability to enable growth and provide a strong network. Louise Lachmann, co-founder and CEO of Mono Solutions underlines, “We found the perfect match with Bauer. Our visions are completely aligned and this transaction will significantly benefit our partners and the SMEs they serve by driving innovation to the market faster than ever before.”

Mono’s company name, branding, management and entire team structure remain as they were pre-acquisition, keeping the momentum and agility to support Mono’s and Bauer’s shared dedication to product innovation.

About Mono Solutions

Mono Solutions delivers the ultimate SaaS-based digital marketing platform for empowering small businesses across the digital landscape, making it easier for them to connect and drive business with their customers online. As a fully-white label solution, Mono empowers 70+ digital service providers across the globe with a true do-it-with-me (DIWM) approach to offering digital marketing solutions to increase engagement and deliver real ROI to their SME clients.

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SME. Family-owned in the 6th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 11,500 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

SOURCE: EuropaWire

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CDP Institute Global Member Survey 2019: CDP users have higher satisfaction than non-users among both business and consumer marketers

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SWARTHMORE, PA, 30-May-2019 — /EPR INTERNET NEWS/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.

The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.

Other survey finding suggest the change is coming just in time:

  • Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
  • Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
  • CDP users have higher satisfaction than non-users among both business and consumer marketers.

Other survey findings include:

  • consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
  • inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
  • a unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
  • companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019

SOURCE: EuropaWire

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RealCDP aims at reducing the confusion plaguing the Customer Data Platform industry

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SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components:

  • RealCDP certification, a five point checklist of core capabilities needed to build a unified, sharable customer database.
  • CDPFinder templates and vendor information to help buyers find the right CDP for their needs

“The CDP industry faces two challenges,” said CDP Institute Founder David Raab. “First, many firms offering a CDP or CDP alternative fail to build the complete, shareable customer database that is the heart of the CDP concept.  Second, legitimate CDPs vary hugely in the additional features they provide, leaving buyers confused by the range of options.  These two programs address each challenge separately and, taken together, we hope they will make it easier for buyers to find the products they truly need – and avoid alternatives that will leave them disappointed.”

SOURCE: EuropaWire

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Mono Solutions’ new platform interface for easier and more efficient website production will enable a true do-it-with-me (DIWM) experience

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COPENHAGEN, 14-Feb-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to launch a completely new platform interface that will dramatically improve the overall user experience for even faster, easier and more efficient website production, as well as enable a true do-it-with-me (DIWM) experience for small businesses and their trusted service providers. As part of the new interface launch, Mono also announces the official launch of Mono Scheduling.

Watch our video to learn more about the new era of Mono.

THE ULTIMATE DIWM SOLUTION

The new Mono interface makes the platform ideal for SMBs and their digital service providers to work better together. Adaptable to different user skills and roles, the new interface will make it twice as fast for service providers to make advanced and unique website designs. At the same time, it is intuitive enough that business owners can easily update and manage their online presence themselves, offering greater flexibility and control.

“I am very proud of the new Mono interface – it is not just an interface improvement, it is a game changer. We see a growing need in the market for DIWM offerings where digital service providers and small businesses work more closely to ensure online success. Mono’s mission is to provide our partners with best in class technology and we truly look forward to working with our partners to embrace all the opportunities this new interface brings.”

– Louise Lachmann, CEO of Mono Solutions

INTRODUCING MONO SCHEDULING

With the launch of the new interface, Mono is also proud to announce the launch of Mono Scheduling, a native online appointment booking solution for small businesses.

“We see online appointment booking as a significant business driver for small businesses in many industries to meet consumer expectations. With Mono Scheduling our partners can offer their SMB clients the best online booking solution that matches their need for convenience and ideal budget. It was our vision to create a product tailored to these needs and I am very proud of the result”.

– Svenn Andersen, COO of Mono Solutions

Mono Scheduling features easy booking management, calendar synchronization, email and SMS reminders, and support for multiple languages, time zones and currencies. The solution drives an online wizard for seamless on-site appointment scheduling for website visitors, a dashboard with relevant statistics and unlimited access to all features including number of staff members, services and bookings. Learn more about Mono Scheduling.

EXPERIENCE THE NEW ERA OF MONO

Mono’s new interface offers digital service providers the ability to service small business owners at any level. It gives SMBs one single platform to work with to drive their business online and provides service providers with more products that enable recurring revenue beyond the website.

Mono will be exhibiting the new interface and Mono Scheduling at several conferences this spring, including LSA19 in Dana Point and SIINDA Localcomm in Dubai and London. It is also possible to book a demo with the Mono team.

SOURCE: EuropaWire

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bfound will use Mono Platform to offer digital marketing solutions like email marketing, simple personalization and SMB-friendly customer management in UAE

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COPENHAGEN, 31-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East.

The partnership provides bfound with the technology to provide small businesses in the United Arab Emirates (UAE) with a professional digital presence, and extends Mono’s global partner base to the Middle East. The Mono Platform has enabled bfound with the opportunity to offer a wide variety of digital marketing solutions, including email marketing, simple personalization and SMB-friendly customer management.

With an established base of customers, bfound was searching for an SMB-friendly platform to help them build and manage websites at scale. In addition, bfound was focused on finding an established technology partner that was experienced within the small business segment, and already trusted by other local digital marketing providers around the world.

“From top notch performance to ease-of-use, the Mono Platform fulfilled all our needs in a digital marketing platform for small businesses in our market. In combination with their partner-first approach and helping us go-to-market with a website offering so quickly, we feel very confident that we will continue to have success in driving more business for small businesses across the Middle East .” says Erik Bjerlestam, CEO of bfound

With a strong partner-first approach, Mono is dedicated to empowering our partners with the best technology for a strong digital presence offering. To support bfound’s existing customer base in the Middle East, the Mono Platform was updated with Arabic language support as well as the ability for right-to-left writing. The addition of these critical features helped bfound to quickly go-to-market with competitive digital presence offering, including a professional website, Mono On-Site Engagements and Mono Email Marketing.

“Working with the bfound to begin offering digital presence offerings to small businesses in the Middle East has been a great experience. Their passion for helping their small business customers make the most out of their investment into digital marketing is truly admirable, and we look forward to support them in their expansion across the UAE and beyond. ” says Matt Matergia, Director of Business Development at Mono Solutions

Bfound launched on the Mono Platform in February 2018, and serves hundred of businesses across all verticals.

SOURCE: EuropaWire

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Fonecta to use Mono Platform to expand its digital presence services

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COPENHAGEN, 16-Jan-2019 — /EPR INTERNET NEWS/ — Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in Finland.

Fonecta was searching for an advanced Software-as-a-Service (SaaS) platform to strengthen and renew their suite of digital offerings for their SMB customers. With the addition of offerings from the Mono Platform, Fonecta will be able to expand their digital presence services to add customer engagement solutions, including native email marketing and simple on-site personalization, to help drive a real return-on-investment for their small business customers across Finland.

The Mono Platform came highly recommended by Fonecta’s sister companies, Herold and DTG, that are already operating on the Mono Platform in Austria and the Netherlands respectively. Previously using multiple platforms for websites, the Mono Platform will also allow Fonecta to streamline the fulfillment of digital presence services.

“With the Mono Platform, we are able to even better help our customers to create credibility among their own customers and to extend their visibility and presence online. Finally we have also found a platform that makes it possible to migrate websites from many different platforms into one.”  says Mika Salminen, Head of Product Development from Fonecta.

Designed to manage website and digital offerings at scale, Mono was chosen as Fonecta’s platform-of-choice for it’s intuitive user interface. The multi-site management tools built-in to the Mono Platform will also empower Fonecta to more efficiently and cost-effectively deliver a professional online presence for their small business customers.

“We’re honored to partner with Fonecta and help them bring the technology platform behind their digital presence offerings to the next level. Fonecta already serves thousand of small businesses across Finland, and with the adoption of the data-driven Mono Platform they can rest assured that they have an easy-to-use platform in place that will help their small business customers to succeed online.” says Tricia Score, Global Head of Sales.

Fonecta officially launched on the Mono Platform in November 2018, and will expand their digital portfolio throughout 2019 to focus on encouraging more engagement from business owners in managing their online presence. With Fonecta launching on the Mono Platform, the entire European Directories Group (EDSA) is now partnered with Mono Solutions.

SOURCE: EuropaWire

Advertising, B2b, eCommerce, Internet, Online, Services, Web, Web Marketing

Code18 Interactive Launches Ecommerce Redesign for C.O. Bigelow Apothecaries

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NEW YORK, NY, 2019-Jan-11 — /EPR INTERNET NEWS/ — New York digital agency Code18 Interactive gives America’s oldest apothecary, C.O. Bigelow, a website redesign that celebrates the legendary Greenwich Village pharmacy and its unique and unusual personal care remedies. The new site is fully responsive and built on the Magento 2 platform.

Code18 Interactive, a boutique digital agency based in New York City, announces the launch of a newly redesigned website for C.O. Bigelow Apothecaries (http://www.bigelowchemists.com). The highly customized and fully responsive Magento 2 website is a well-known ecommerce destination in the luxury beauty, skincare and personal health sector.

“Shopping at C.O. Bigelow’s retail store in New York City is a unique experience, and we wanted to reflect that authenticity in the online shopping experience,” says Code18 Interactive’s Creative Director Steve Pilon. “That’s why it was so important for the site to embrace and express the company’s rich history and heritage, while also offering customers a modern, user-friendly and engaging shopping experience.”

As the oldest apothecary in America, C.O. Bigelow produces their own world-famous line of products under the C.O. Bigelow brand. They also offer an artfully hand-picked selection of the best emerging brands and time-tested favorites in Beauty, Skin Care, Bath & Body, Hair Care, Fragrance, and more. “The C.O. Bigelow catalog is a treasure trove of thousands of the best and most effective beauty and skincare products from around the world,” says Steve Pilon. “In an age where the web is full of cookie-cutter websites, Bigelow’s distinct personality and flawless taste make them a standout above the rest.”

Among the 200+ brands that are showcased at C.O. Bigelow, you will find: Proraso, Marvis, Gülsha, GLAMGLOW, Jane Iredale, Deborah Lippman, Sol de Janeiro, Cannuka, Graffitti Collective, and more. The site also features a wide selection of popular natural and homeopathic remedies from companies such as Strepsils, Hylands, Badger Balm, Boiron, and Banale.

Code18 Interactive is a New York Digital Agency that caters to national Consumer and Media brands. The agency specializes in the design and development of enterprise-level WordPress and Magento 2 websites. They have the pleasure of working with many wonderful brands, including: GoGo squeeZ, Boursin Cheese, Public Radio International, Grove Atlantic Publishing, and others. The C.O. Bigelow ecommerce project was developed in partnership with Ecommerce Partners (http://ecommercepartners.net), an ecommerce agency also headquartered in New York.

For more information, please visit http://www.code18.com

Contact-Details: Steve Pilon
Code18 Interactive
175 Varick Street, 8th Floor
New York, NY 10014
404-585-2725

Via EPR Network
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Marketing workshop on Customer Data Platforms in Brussels on January 22nd 2019

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BRUSSELS, 21-Dec-2018 — /EPR INTERNET NEWS/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.

This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit: www.ngdata.com/company/events/.

David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.

SOURCE: EuropaWire

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CDPI / b.telligent: Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“ am 29. Januar einen

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MÜNCHEN, 17-Dec-2018 — /EPR INTERNET NEWS/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, um schnell auf neue Herausforderungen reagieren zu können. Die Technologie der Customer Data Platform (CDP) verspricht, dieses Problem durch den Einsatz leicht zu verteilender Systeme zur Konsolidierung und gemeinsamen Nutzung von Daten und Ausspielung von Kampagnen in Echtzeit zu lösen. Marketer, IT-Experten und Manager fragen sich jedoch zu Recht: Kann CDP dieses Versprechen auch halten?

Um diese Frage zu beantworten, veranstaltet das Customer Data Platform Institute (CDPI) gemeinsam mit b.telligent am 29. Januar einen Intensiv-Workshop zum Thema „Making the Most of Customer Data Platforms“. Die Veranstaltung gewährt einen fundierten Einblick in einen sich rapide entwickelnden Sektor mit einem prognostizierten Umsatz von über 200 Mio. Euro in Europa in 2019.

Der Workshop wird von 12:30 Uhr bis 18 Uhr im Rilano Hotel München unter der Leitung von David M. Raab, Gründer des internationalen Customer Data Platform Institute, stattfinden.

Sebastian Amtage, Gründer und CEO von b.telligent erklärt: „Das CDP Institute (CDPI) ist ein Vorreiter in der Entwicklung sogenannter Customer Data Platforms. Kampagnen der Zukunft sind real-time auf das Verhalten Ihrer Kunden abgestimmt, dabei kommt es umso mehr auf die Integration in die Systemlandschaft an. b.telligent freut sich darauf, diesen Wandel an der Seite des CDPI mit der größtmöglichen Expertise zu begleiten“.

Das Event in München ist Teil einer Veranstaltungsreihe, die im Laufe von 2019 vom CDPI und seinen Partnern in Europa und Großbritannien ausgerichtet wird und der einzige in Deutschland. Der gemeinsam mit b.telligent veranstaltete Workshop richtet sich an Senior Professionals aus den Bereichen Marketing, E-Commerce, CRM und CX und wird sich mit folgenden Themen befassen:

  • Wie sich eine Customer Data Platform (CDP) in die allgemeine Marketing-Datenarchitektur einfügt, die Hauptnutzen von CDPs und ein Ãœberblick über die CDP-Branche und aktuelle Trends
  • Wie sich eine CDP in die Geschäfts- und Marketingstrategie einfügt, die Entwicklung von CDP-Anwendungsfällen sowie eine Darstellung der Anforderungen für den CDP-Erfolg.
  • Die Auswahl der passenden CDP, einschließlich von Anforderungsdefinition, Hauptunterscheidungsmerkmalen, speziellen Funktionen, auf die es ankommt, sowie dem Ablauf eines effektiven Auswahlprozesses.
  • CDP-Einführungsplanung, einschließlich einer Bereitschafts-Checkliste, die Ãœberwindung organisatorischer Hürden, Projektplanung sowie Festlegung der richtigen Deployment-Sequenz.

Das nehmen Teilnehmer aus dem Workshop mit:

  • Checkliste von Marketingtechnologiefunktionen für die bestmögliche Ausnutzung von CDP
  • Zuordnung von CDP-Anwendungsfällen zu CDP-Systemanforderungen
  • 27 Schlüsselfunktionen von CDP und wie man erkennt, welche man benötigt
  • Toolkit für die Anbieterbewertung und -auswahl

Teilnehmer, die den CDPI-Workshop in München absolvieren, bekommen eine Teilnahmebescheinigung vom Customer Data Platform Institute ausgestellt. Der Workshop wird in englischer Sprache stattfinden. Deutschsprachige Berater von b.telligent stehen jedoch bei Bedarf für die Übersetzung zur Verfügung. Für die Anmeldung und weitere Informationen zur Technologie der Customer Data Platform sowie relevante Neuigkeiten besuchen Sie die Website von b.telligent.

David Raab ist Gründer und CEO des CDP Institute. Er hat den Begriff Customer Data Platform 2013 geprägt und gehört seitdem zu den führenden Experten, die erforschen und erklären, wie Marketer durch den Einsatz von CDPs die wichtigsten Herausforderungen im Marketing lösen können.

SOURCE: EuropaWire

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Base Element, Cognigy partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands

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LONDON, 16-Nov-2018 — /EPR INTERNET NEWS/ — Base Element, a European digital agency, and Cognigy, a leading conversational AI platform software provider have entered to a strategic partnership agreement. This partnership will enable the design and implementation of cutting-edge conversational AI solutions for clients and their brands. The teaming up of Base Element and Cognigy will provide marketers with valuable tools to drive customer engagement and increase conversions, while maintaining meaningful relationships with their audiences through conversational AI interfaces.

“Brands are dynamic and living organisations. Conversing with their clients and prospects needs to be an organic process rather than just an engagement metric on a dashboard. It is a vital part of the customer experience,” Antonis Neocleous, Co-Founder and Director of Base Element, pointed out. “We have been deeply committed to enabling our clients to provide a consistent brand experience across touch points. Partnering with Cognigy, a pioneer in conversational AI technology, significantly supports this commitment.”

Cognigy’s partner ecosystem is at the heart of value creation for clients. They operate as a trusted advisor to both enable and guide clients to realize their potential and to assist them in implementing solutions to seize new opportunities. According to Cognigy’s spokesperson, “This includes understanding what it means to build a conversational practice, as well as how to configure, extend and maintain successful conversational AI projects. The team at Base Element know both the data and experience management space very well. We have a lot of confidence in what they can develop, execute and deliver.”

SOURCE: EuropaWire