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Mono Solutions, part of Bauer Media Group’s SME Services, welcomes Jeppe Gammelby as its new CFO

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COPENHAGEN, 10-Aug-2020 — /EPR INTERNET NEWS/ — Mono Solutions, part of Bauer Media Group’s SME Services, welcomes Jeppe Gammelby in the role as Chief Financial Officer (CFO) starting August 1, 2020.

The Management team is delighted to onboard a new Chief Financial Officer who can continue to manage the financial growth of Mono’s global and partner-driven Software-as-a-Service (SaaS) business. In his role as CFO, Jeppe will be responsible for ensuring a sustainable financial strategy that supports Mono’s growth strategy. Jeppe replaces Kasper Boel Rousøe, who has decided to pursue new career opportunities outside Bauer Media Group.

“With a proven track record within SaaS and fintech, I’m thrilled to welcome Jeppe Gammelby as our new Chief Financial Officer. As we accelerate the growth of our business, strong financial management is vital and we warmly welcome Jeppe’s experience,” says Louise Lachmann, CEO & Co-founder of Mono Solutions.With a strong financial background, Jeppe brings more than 10 years of experience in financial controlling, planning and management. In his prior role as Finance Director at Verifone, Jeppe was responsible for leading the development and implementation of key financial strategies and initiatives, as well as the overall financial analysis to support and optimize strategic decisions. Jeppe holds a Master’s Degree in Business Economics and Auditing from Copenhagen Business School in Denmark.

New CFO for Bauer SME Services

At the same time, Thomas Loft was appointed Chief Financial Officer (CFO) for the Business Area SME Services, leading innovator and supplier of highly automated digital marketing services for small and mid-size companies. Thomas joins from the Danish company TimeExtender, where he was COO and CFO. Prior to that he had served for eBay in various senior Finance roles. Mono’s CFO Jeppe Gammelby will report directly to Thomas, as well as Louise Lachmann.

SOURCE: EuropaWire

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Bookies Clamoring for Safe and Secure Ways to Collect and Get Paid from Players

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San Jose, Costa Rica, 2020-Aug-07 — /EPR INTERNET NEWS/ — After the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act in 2018, U.S. based organizations created online sportsbooks to compete with offshore sportsbooks, also called post-ups.

Now the times have changed and as the local bookie business starts to gain in popularity, so do the demands of satisfying the players. And it’s PayPerHead’s proprietary Agent Payment Solution that is making it safe, convenient and practical for bookies from all walks of life to manage and grow their businesses.

Individuals have also become online sportsbook owners. In addition, existing bookies have taken their operations to the Internet. In most cases, bookies have become “pay per head agents”. A pay per head agent uses software to run their online sportsbook company. But although the software does some things well, most pay per head software struggles to meet agent needs.

Bookies must figure out on their own how to collect or pay players. In a social distancing age, that can cause major delays and disruptions in a bookie’s sportsbook operation. Not only that, but bookies cannot compete with offshore post-ups because they must keep their services at a local level.

Created in 1997, PayPerHead, a leading pph sportsbook software provider, has developed a mobile online payment interface, the Agent Payment Solution (APS®). PayPerHead’s agents can pay or collect from players via the APS in a matter of seconds. The APS works like PayPal but unlike PayPal, agents that use the APS mustn’t pay exorbitant fees.

The social distancing advantages are obvious. PayPerHead Product Manager Nate Johnson, though, said that’s just one advantage the Agent Payment Solution provides.

Johnson explains that, “We want our agents to be safe first of all. And not only that, but the APS allows agents to expand their businesses. It’s a mobile agent and player payment system that allows our agents to say, ‘Hey, you can pay and get paid in the same way as any offshore post-up operation.’ That allows our agents to increase their player footprint, which means they grow their sportsbook businesses, which means they make more money. Also, they don’t have to be restricted to the same area and can recruit players in other ways.”

Johnson noted that players can send money to their agents via credit cards, Bitcoin, eCheck, and even Moneygram. He added that PayPerHead believes the APS will revolutionize the pph sportsbook industry with its seamless technology. “With the APS, it’s all about confidentiality and security. We’ve created the PayPal for our industry. The difference is that the APS doesn’t charge a fee for every transaction the way PayPal does. In addition, our agents can make as much money as they want because they can promote their sportsbooks to players all over the world if they wish.”

Also, Johnson said the Agent Payment Solution provides peace of mind. “It’s a great thing to know that you’re going to get paid safely and securely. We’re the first and only to come up with an answer to that question, the most important question that pay per head bookies have. With the Agent Payment Solution, all our customers must do is go onto the system, go to Pay Me, then continue to the payout process and that’s it.”

Via EPR Network
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Bitcoin Proof of Stake – BitcoinPoS – BPS

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Dallas, TX, USA, 2020-Aug-04 — /EPR INTERNET NEWS/ — The Bitcoin core network today runs on the proof of work algorithm. It leaves the network open to the 51% attack, also it is costly to mine and harmful for the environment. The PoW mechanism has also been a hindrance to scalability.

However, numerous innovations are trying to deal with the issues, facing the Bitcoin network while preserving certain unique aspects of the original concept. For instance, the 21 million tokens supply along with the proven code-base that has been improved over a decade is worth preserving.

The Bitcoin Proof of Stake coin reserves the strongest aspect of the Bitcoin network with a flexible proof of stake algorithm. It presents a new paradigm in the utility of crypto. The Bitcoin PoS coin preserves everything that Bitcoin has while bringing new development to the blockchain technology.

Driving Mass Adoption
When Satoshi Nakamoto launched Bitcoin about a decade ago, his goal was mass adoption of crypto that would replace the current financial system. However, that goal has not been achieved. Many crypto projects in existence today have numerous issues that prevent mass adoption.

The Bitcoin PoS project aims to advance Satoshi Nakamoto’s vision of a decentralized financial network that is independent of centralized control. Bitcoin Proof of Stake is designed to be scalable and easy to use. The goal is to give access of banking services to billions of people globally. To achieve this, Bitcoin PoS aims to be a coin for ordinary retail payments.

About the Proof of Stake Mechanism
The Bitcoin network is secured using a proof of work mechanism. However, the PoW mechanism is energy-intensive and requires expensive mining rigs to secure. The proof of stake mechanism wants to replace how consensus is achieved. Instead of using PoW, the staker that generates a block has to provide proof that they have access to given number of coins.

Generating the block will entail the sending of coins to oneself, which proves ownership. The amount of coins needed for staking is determined via a difficulty adjustment model that is similar to the PoW mechanism. The goal is to ensure an approximate constant block time. Just like PoW, the block generation process will result in rewards via a transaction fee and supply model.

Bitcoin PoS Deals with the Bitcoin Centralization Problems
The Bitcoin network appears perfect to its proponents. However, it has a problem with centralization. The high cost of power and the expensive mining rigs mean that only a few select companies can afford to mine the BTC network.

The result is that only those with access to cheap power can secure the network. Today, most of those miners are located in China, which has led to a high concentration of mining power in one region. In effect, Chinese miners control the Bitcoin network. It was not the vision of decentralization that Satoshi Nakamoto had in mind.

To make the issue worse, the places where the cost of power is low also have highly authoritarian systems of government. Another issue is that in nations where the cost of power is high do not recognize BTC mining as a business. Thus, miners do not get access to subsidized power. It has led to the proliferation of mining cartels with some companies controlling as much as 5% of the mining power.

For retail miners, the only solution is to join mining pools, which effectively control all of the mining power of BTC. As a result, BTC is highly centralized in the current setup and it will only continue being centralized in the future.

Bitcoin PoS Solves the Issue
One of the issues that Bitcoin Proof of Stake solves is the cost of power. The proof of stake mechanism cuts the cost of power by 99%. As a result, it ensures that it will difficult from any entity to monopolize the network. The result is that Bitcoin PoS is achieving the vision of Satoshi Nakamoto.

The Current State of Bitcoin PoS
While Bitcoin Proof of Stake uses a proof of stake mechanism, the Bitcoin PoS still keeps up with upgrades to the Bitcoin network. Any upgrade made by the developers are added to the Bitcoin PoS blockchain. Today, the coin is tradable on crypto exchanges; it has a market price of USD 89.07 according to data on CoinMarketCap. It has a market cap of $308,995,384 and it is ranked at 40 by market cap in the world but actual raking on coinmarketcap.com is 205 because of their raking systems.

New listings on different platforms and exchanges will come.

Via EPR Network
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CDP Industry Update July 2020: revenue for 2020 estimated at $1.3 billion, 30% up YoY

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SWARTHMORE, PA, U.S.A., 28-Jul-2020 — /EPR INTERNET NEWS/ — The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from enterprise software vendors. The CDP Institute’s semi-annual Industry Update found a record number of new vendors entered the industry but that growth in employment and funding was the lowest in two years.

The CDP Institute estimates industry revenue for the 2020 at $1.3 billion, a respectable 30% increase of $1 billion in 2020. Enterprise software vendors listed for the first time include Adobe, Microsoft, Oracle, and SAS. These firms were added because they now offer products that meet the CDP Institute’s RealCDPTM standard. Estimated 2020 sales for these vendors are modest but are expected to grow rapidly in future years.

In all, a record twenty-two vendors were added to the report. More than half were U.S.-based and the majority offered campaign management and message delivery in addition to the core CDP function of building and sharing unified customer profiles. Most of these were large, established companies that were adding CDP to existing products. A minority were small, new companies that with products designed as CDPs from the start.  These were more likely to be based outside the U.S., with particular growth in Europe.

The period also saw a sharp slowdown in investment activity, with only one major acquisition (Evergage purchased by Salesforce) and one large funding round ($45 million for mParticle). There were no significant acquisitions made by CDP vendors and no CDP vendors left the industry. The preceding six month period saw six major funding events, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four CDP vendors ceasing to exist.

“The CDP industry was entering a transitional phase even before the pandemic, with increased competition from CDP capabilities embedded in larger systems,” said CDP Institute CEO David Raab. “The pandemic has accelerated this development and put increasing pressure on small CDP developers. But the need for CDP capabilities remains strong and many firms are prioritizing CDP investments as they prepare for the post-pandemic world. We expect that industry growth will accelerate as economic activity picks up and buyers have a chance to assess the new options that are now becoming available.”

A free copy of the complete report is available here.

SOURCE: EuropaWire

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VPS Server Hosting: Add The Power of Managed Hosting to Your Business Brand

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Ghaziabad, Uttar Pradesh India, 2020-Jul-21 — /EPR INTERNET NEWS/ — Doing the right kind of PR for your website is a vital mandate which you can’t possibly dispose of. When it is about making or erecting the right PR for your web-based business ventures, cheap VPS Hosting stands as a lofty practice that does not give you a page three promise. On the other hand, it does shine like a new penny and promises to give a new stature to your web interface.

For the best values, industry connoisseurs feel that business websites should greet the Cheap VPS Hosting solutions. Doing so, they are presumably going to head towards complete riddance from all sorts of problems related to hosting of the website.

Let’s be clear about something. With a value-driven VPS Server Hosting solutions, business websites will definitely own cloud-based solutions. The Cloud Control Panel which would be an integral part of the web hosting services should be dandy.

As you own your business website with the Reboot and Restart facilities, things don’t get sticky. As a matter of fact, trickier issues will get sorted at ease without exerting much pressure on you as end-users.

Root Password And Administrative Passwords are crucial for administrative tasks and requirements. There are several things which tend to be vital are the names, models, admin, protocols as well as different phases of access levels. You will need to take special care and note of these things to make sure that the passwords really work the way you would love them to. In this regard, you should also bear in mind that they can alter themselves entirely responding to your precise requirements. When you would require them finding the passwords for admin would be no hassles at all for your company website.

It will be really helpful to look at the hosting requirements with the support and backup from both Linux as well as Windows. Linux And Windows Based Operating System has the outrageous prowess to unprecedentedly give quick rise to a much-enhanced working capacity in the web interface that you intend to pack with the best SEO advantages. Besides, you become capable of making the website load in no less than one click as it were.

Gradually, you start making the main IP address more intensely effective. Main IP is definitely going to help you land at a convenient state of affairs. During quintessential circumstances, you can moderate the IP address provided you truly deem it fit.

What does it mean to be abreast of the crucial power of the Switzerland VPS Hosting? Well, it is like a great adornment that your website is yet to receive so far. The DNT Console is part of the package you expect from the Switzerland VPS Hosting solutions. DNT Console is presumably a great achievement. It remarkably helps you figure out what you should really do with the Ram and Hard Disk. In the same line, it also turns out to be a pretty big help in the context of seamless Bandwidth Monitoring. As you own your mastery over the crucial bandwidth monitoring, you can gain more control. Such control would potentially help you in establishing your command in web development precinct of OS Reinstall.

Users can flex their adroit control over the OS with a sturdy tech support system that is available for twenty-four and seven. These support systems happen to be highly compatible with divergent states of web interfaces as well as web platforms. Industries in a different niche market can find these solutions to be absolutely compatible with the norms and regulations. The services can modify also. Whenever you choose you can get the OS customized and revamped. So, it is basically the user’s delight to be able to keep using the VPS Hosting solutions and applications. The configuration also proves to be pretty comfy and does not impose any added pressure on you.

Be it the fundamental tasks or be it any core task such as process management, the apt operating systems will take care of it all sans glitch. The input as well as the output will be taken care of quite skillfully. The resources for the website will be intact as well. Everything is automated and thus your command over things will be assured. You might be using Ubuntu, Windows, Debian, CENTOS as well as any other version of the present time. Use any version aptly and get your system loaded in a jiffy. Don’t worry about the main IP, VSC as well as VPC.

Owing to the powerful hosting services in Switzerland, you can stay far away as well as much ahead of the wrongful appropriation. It becomes quite easy for you to minimize the challenges which you occasionally face.

Via EPR Network
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SendBestGift.com delivering Rakhi and Friendship Day Gifts during Lock Down

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Gurgaon, India, 2020-Jul-15 — /EPR INTERNET NEWS/ — Coronavirus pandemic has presented numerous challenges in front of the world since it’s outbreak at the fag end of the last year. As the world wrestles with these challenges, many green shoots have emerged as well. Having been locked up in our own homes, it seems like the fast paced life of the twenty-first century has come to a standstill. This much needed break has made everyone realize how disconnected they were with their beloved ones. These days loved ones are certainly on everyone’s mind. People cannot go out and hug their loved ones; however they sure can present their beloved ones with heartwarming gifts to reassert their love.

SENDBESTGIFT, one of the leading online gift shops, has taken upon itself to ensure that people can reach out to their near and dear ones from anywhere in the world. Keeping the upcoming festive season and COVID-19 lockdown in view, the website has updated its product portfolio and has upgraded its services to meet the gifting needs of millions of households in the nation.

Gifting has been used since ancient times to express the feelings of love, care and support. Today, people need love, care and support more than ever. And thus, the importance of gifting multiples mani-fold in these testing times. It now forms an important part of social lives. And why just social, it treads into the realms of personal life as well.

With just a few weeks left for Raksha Bandhan 2020 and friendship day, the company has started its Rakhi and Friendship day gifts delivery services despite the coronavirus advisory issued by the government. The website offers a wide array of unique gifts for friends. These friendship day gifts include friendship band, greeting cards, personalized gifts, cakes, chocolates, soft toys, combination gifts, and much more. For Rakhi gift ideas for brother & sister, the online gift portal offers designer Rakhi, chocolates, Rakhi with dry fruits, flowers, gift cards, sweets, cakes, Rakhi gift hampers, and so on.

“Online gifting is the future of gifting in India. This pandemic has shown us how important it is to go digital, do as much as we can from our homes. Understanding the need of the hour, SENDBESTGIFT has stepped up to the task of connecting hearts. We strive to deliver the best services to our customers and doing so has become more important in these difficult times. We have geared up for the massive demand during the upcoming festival season. From exclusive and extensive gift collections to a varied range of delivery services like the same day Rakhi gifts and same day friendship day gift delivery, we are ready with it all. Come shop with us, use our services to reach out to your dear ones and we promise to deliver excellence on your behalf. Stay home, stay safe and take care of yourself and your beloved ones,” says the founder and Chief Executive Officer of SendBestGift Narender Kumar.

The website has a very systematic approach to gifting and thus making it easier to place an order for gifts. It offers gifts for best friend boy as well as gifts for best friend girl. The website believes that there is a bond of friendship in every relationship and thus it offers friendship day gifts for girlfriend, boyfriend, wife, and husband too.

A delight for people looking to indulge in hassle free online gift shopping, the website offers separate sections for Rakhi gifts for brother and Rakhi return gifts for sister. Sisters can go to the Rakhi gifts for brother and choose gifts for their brothers and brothers can visit the Rakhi return gifts for sister section to place an order for the same.

SendBestGift has a range of gifts for various occasions and festivals. From numerous Rakhi variants like kundan Rakhi, kids Rakhi, rudraksha Rakhi, mauli Rakhi, beads Rakhi, zardosi Rakhi, fancy Rakhi and other to a plethora of Rakhi with gifts like Rakhi with dry fruits, Rakhi with sweets, Rakhi with chocolates, and Rakhi with personalized gifts, the website offers it all. In fact, this online gift shop offers pair Rakhi for brother and sister-in-law like the lumba Rakhi for bhaiya bhabhi.

Customers can send Rakhi with sweets, place an order for Rakhi with dry fruits, purchase Rakhi with cakes and soft toys or buy Rakhi with chocolates online from the comfort of their homes. The fast and precise provision of online Rakhi delivery ensures that the gifts are delivered to their respective destinations within the specified time.

Similarly, the website boasts of a diversified assortment of Friendship day gift ideas to help everyone commemorate the bond of camaraderie. One can use the platform of SENDBESTGIFT to titillate the taste buds of his/her friends with delicious friendship cake, amaze their best friend with a beautiful friendship flower delivery, present them with thoughtful personalized gifts, or satiate the cravings of his/her dear friend with an online friendship day chocolates delivery.

The website provides a customizable range of delivery options as well. Their delivery options include normal gift delivery, same day gift delivery, fixed time gift delivery and the midnight gift delivery in India. Customers can shop for gift for friendship day or other occasions and opt for any of these delivery options. In addition, customers can customize these delivery options to meet their personal gifting goals.

Via EPR Network
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Brandify to launch with Mono Scheduling in Q3 2020

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COPENHAGEN, 10-Jul-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces their partnership with Brandify, the leader in local presence for multi-location brands, to bring appointment booking to local businesses across North America.

With more than 20 years of experience providing businesses with comprehensive digital marketing solutions, Brandify was looking for a provider to deliver a scheduling solution to meet a wide variety of business use cases, and serve as a new digital presence opportunity for their more than 300 multi-location brand clients, as well as the 4.5 million brick-and-mortar locations that they serve.

“We needed a partner who could provide appointment booking functionality at the scale required by brand customers with hundreds or thousands of locations.” says Manish Patel, CEO at Brandify. “Mono Scheduling will help us build the next level of engagement between brand clients and customers.”

Mono Scheduling is a truly flexible solution that can be embedded on any platform to enable bookings on local store pages, online business listings, social media profiles such as Google My Business and Facebook, and elsewhere. With a simple booking flow, Mono Scheduling allows brick-and-mortar locations to focus on running their day-to-day business, and still accept new bookings from clients 24/7.

“We’re happy to announce our partnership with Brandify, and look forward to bringing our appointment booking solution to multi-location brands. It’s great to be partnered with an established brand, like Brandify, that has a truly impressive footprint in providing powerful software and services to local businesses, as well as delivering excellence in local digital presence.” says Matt Matergia, Vice President of Sales & General Manager of the Americas at Mono Solutions.

Brandify is launching with Mono Scheduling in Q3 2020 to enable online appointment booking for their professionals.

SOURCE: EuropaWire

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While major games dropped cases because of social separating conventions, sportsbooks are discovering approaches to keep players inside the action during this pandemic

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Escazu, Costa Rica, 2020-Jul-04 — /EPR INTERNET NEWS/ — With betting accessible on eSports, recreated sports, one-on-one rivalries, for example, boxing or tennis, horse dashing, computerized gambling club gaming, live vendor club, and even political decision results, individuals are as yet wagering as a type of entertainment.

Studies have demonstrated that during times of financial downturn, war, or emergencies, individuals go to diversion to ease tension and stress. Books, films, betting, computerized gaming, and internet based life are on the whole ways that individuals “look at” of their present reality, regardless of whether for only a couple of long stretches of relief.

Likewise, considers show that resigned grown-ups, whose every day exercises may be the most like jobless residents or residents who are protecting set up during social removing conventions, are bound to bet for incitement and for fatigue alleviation as opposed to for winning cash. In interviews, card sharks have shown that weariness is among the essential sparks for taking part in betting activity. With barely any games accessible to guess on nowadays, associations like PayPerhead.net, a sportsbook programming organization, have gotten progressively inventive in giving their clients the betting amusement their players crave. Simulated sports and eSports, two newcomers to the betting field of play, were at that point set to become multibillion-dollar enterprises some time before COVID-19 upset customary games betting. eSports (additionally called electronic games, e-sports, or Esports) is a type of rivalry by computer games.

Esports regularly appear as sorted out, multiplayer computer game rivalries, especially between proficient players, independently or as teams.

Unlike esports, which are constrained by people, reproduction sports are involved exclusively of games between a PC’s AI (man-made brainpower) and are commonly founded on customary games, for example, b-ball or football.

In expansion to the previously mentioned advanced occasions that speculators can wager on, PayPerHead bookies are likewise ready to offer pony race wagering, computerized gambling club gaming, and live seller club gaming on blackjack, baccarat or roulette.

Unlike conventional games wagering, the new advanced gaming, horse hustling, and online club gaming permit players to wager on a much lower financial plan, and can some of the time convey huge payouts. Therefore, PayPerHead.net bookmakers are seeing this downturn in sports wagering as extra invaluable, on the grounds that already sports-wagering just players are currently adding an entirely different collection to their standard betting activities.

As an ever increasing number of individuals look the web for job telecommute openings, new bookies are finding a totally different specialty in the online sportsbook and club industry. With unbelievable rate drops (PayPerHead.net is without offering administration until major U.S. sports start once more) during this coronavirus emergencies, presently is an incredible opportunity to start.

Via EPR Network
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PayPerHead Agents See Huge Uptick in Online Casino Gaming

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San Jose, Costa Rica, 2020-Jun-10 — /EPR INTERNET NEWS/ — PayPerHead.com, a sportsbook technology leader, wanted a grasp of how the sports shutdown affected online casino gaming.

The company’s revenue results showed that sports bettors turned to casino gaming in droves. Overall casino revenue rose from March 11, the day the NBA shut down their season, to the end of May.

The most significant percentage surge came via live dealer casinos. From January to May, PayPerHead.com’s live dealer casino segment saw a revenue increase of 317%. The growth percentage dwarfs the digital casino revenue increase of 185%.

The numbers suggest that live dealer casino play is growing on an accelerated trajectory. What could account for the difference in revenue growth percentages?

PayPerHead’s Product Manager Nate Johnson spoke about how live dealer casinos bring “Vegas-like excitement.” Per Johnson, “Sportsbook software allows players to stream live dealer games on their tablets and mobile phones. Digital casinos use animation, and its cool animation. But many casino players still crave the human element.”

“Numbers don’t lie. If you’re a PayPerHead agent that doesn’t offer a live dealer casino, add it to your offerings. Las Vegas may never be the same. And, I’ll put our dealers up against any dealer you find in a brick and mortar casino,” Johnson said.

The biggest question is whether the growth in both digital casino and live dealer casino play will continue after the pandemic. Here again, it’s good news for PayPerHead agents.

PayPerHead’s revenue stats imply that sports shutdowns didn’t cause an upward trend and that the growth in casino play won’t stop anytime soon. The uptick in digital casino handle rose from $63.519M in January to $93.323M in February. From February to March, the digital casino handle rose to $110.758M.

Handle in PayPerHead.com agent run live dealer casinos rose from $9.95M in January to $12.02M in February to $22.82M in March. The numbers imply that casino play, both digital and live dealer, should continue to rise even after regular sports return. The growth trend should remain intact well into 2021 and beyond. Johnson said that when sports return, it may help raise casino gaming revenue. “Sports bettors wager on casino games while casino players don’t always wager on sports. If anything, PayPerHead agents are likely to see an uptick in all gaming segments once major US sports return.”

About PayPerHead:
Founded in 1997, PayPerHead is the industry’s leading online sportsbook software provider. The company prides itself on being a sports betting tech leader and customer-centric organization. Currently, PayPerHead provides sportsbook software solutions to over 15,000 bookies with over 75,000 players.

Via EPR Network
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A New Cryptocurrency – BitcoinPoS – Bitcoin Proof of Stake

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Chicago, IL, 2020-Jun-1 — /EPR INTERNET NEWS/ — Investing in Bitcoin (BTC) is now expensive, and getting your own through mining is nearly impossible for the average person. However, a new opportunity can be found in Bitcoin Proof of Stake.

BitcoinPoS: The Best of Bitcoin and PoS
Bitcoin Proof of Stake (BTP) was created by a team of developers that recognized the capabilities of the Bitcoin code and sought to improve them. They did this by replacing Bitcoin’s Proof of Work consensus protocol with Proof of Stake, resulting in a new and improved coin called BTP.

Proof of Work has proven that it is a less efficient protocol when compared to PoS, as it moves slower, cannot be easily scaled, and can favor centralization.

To improve upon the unique features of the Bitcoin code, the developers introduced Proof of Stake, thus creating a new coin, BTP, which challenges the boundaries of crypto functionality. If the Bitcoin core goes through an update, then BitcoinPoS will be immediately updated to include the new alterations.

The BitcoinPoS network can create no more than 21 million BTP. The new coins are generated not by mining, but through staking. The supply of BTP is managed from its protocol, which cuts the block reward once every 4 years by 25% every 700k blocks. BTC decreases with 50% of the reward every 4 years.

BitcoinPoS and Its Advantages

Pro-Decentralization Design
Mining is an energy-intensive process, as miners compete to be the first to solve the complex mathematical equations in order to get the block reward. In a Proof of Stake network, the stakers, or validators, can get new coins by keeping a number of BTP in an active wallet.

Due to its design, staking does not demand energy in high quantities, like in PoW systems. Most Bitcoin mining operations are now controlled by big companies, as only they have the capital to invest in many performant mining rigs. This leaves out regular people who cannot afford mining hardware, and thus the hashrate of the network becomes centralized, limited to only a few big mining farms. But with BTP, all users can stake coins, therefore, encouraging participation from more people and distribution of power throughout the network.

Resilience Against 51% Attacks
Centralization in PoW-based coins is an issue, as it leaves the network susceptible to a 51% attack, where one entity takes hold of 51% of the network hashrate. This person then has absolute power over the network and can manipulate transactions and block creation.

BitcoinPoS is resistant to 51% attacks, as the PoS protocol was designed to promote decentralization. BTP also uses a variation of the Proof of Stake model known as Mutualized Proof of Stake consensus, which is almost impossible to breach by an attacker, as it requires a lot of resources.

99% Reduction in Power Consumption
A PoS system does not need users to solve complex algorithms that are energy-consuming. This allows staking to be a more economical process of generating new BTP, using 99% less than Bitcoin mining.

Friendly to the Environment
All PoW mining operations are taxing on the environment because of its high energy consumption. Bitcoin PoS can function and issue new coins without the need for mining farms, and thus it is more eco-friendly.

Universally Accessible to Users
Setting up and managing a mining rig to mine Bitcoin is a big investment that not many people can afford. BTPs can be easily staked by all people, as a laptop or a personal computer is powerful enough to be used in staking.

Bitcoin Proof of Stake (BTP) allows all types of users to easily invest in a more efficient version of Bitcoin that carries with it all the perks of a PoS model.

Via EPR Network
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PayPerHead® Sportsbook Software Helps Online Bookies Stay in Business

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San Jose, Costa Rica, 2020-May-12 — /EPR INTERNET NEWS/ — Major U.S. Sportsbooks saw betting numbers cut in half year over year in March 2020, as the coronavirus pandemic swept the nation, putting a stop to major events, including sports.

Normally one of the busiest months in the betting industry, the American Gaming Association estimates that profits for the brick and mortar gambling hubs have taken a financial hit of approximately 60% overall, and well over 500,000 workers have been affected.

Joe Asher, CEO of William Hill U.S., which operates sportsbooks in Nevada, New Jersey, and several other states told ESPN, “I do not see a scenario where [the pandemic] goes on sort of too long and somehow the industry withers away… The fundamentals of the sports betting business are pretty strong.”

PayPerHead and the Sportsbook owners that partner with them understand that the single most important fundamental of sports betting is entertainment. In response, they have become increasingly creative in providing their customers with the gambling entertainment their players crave.

The upside is, independent bookmakers are discovering that their clients who normally only wager on sports are becoming more and more engaged in digital offerings such as iRacing, eSports, casino gaming, and simulated sports. Essentially, this pandemic is creating a whole new kind of bettor.

Nate Johnson, Product Manager at PayPerHead® said, “Gone are the days that sports bettors will go into hibernation the day after Superbowl. This [coronavirus pandemic] has been rough, but it’s also got a silver lining. Our agents are turning their players into horse bettors, eSports enthusiasts, iRacing bettors, sim sports fans, and casino gamers. Those bettors won’t just walk away from all that when sports start up again; now they’ll be cross-platform players.”

Indeed, it seems clear that independent online gaming is growing exponentially in the face of the pandemic, and existing bookies and new agents alike are discovering that they can have a viable and lucrative home business by using a turnkey sportsbook operating system like that offered by PayPerHead.

In fact, many new bookmakers who may have hesitated to get into the business before are getting started now, and “doing quite well,” according to Johnson.

PayPerHead made an unprecedented move in response to the pandemic, offering its software services free of charge until major U.S. sports return. Says Johnson of PayPerHead’s offering, “It’s a pretty good start-up opportunity for a new agent; you can’t beat free. Bookies can test the waters and get their new business off the ground. With no deposit required and free access to all the prime features of the system, new agents can just concentrate on building their player base and making money, without any of the overhead costs normally associated with starting an online sportsbook ”

Via EPR Network
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Olivier Gerey-Bak joins Mono Solutions as Chief Product Officer (CPO)

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COPENHAGEN, 4-May-2020 — /EPR INTERNET NEWS/ — Mono Solutions has recruited Olivier Gerey-Bak as Chief Product Officer (CPO) and welcomes him as the newest member of the Executive Management team effective as of May 1, 2020.

As part of Mono’s vision to deliver the ultimate platform for small businesses to drive their business online, the onboarding of a CPO will help strengthen the continued delivery of best-in-class technology to Mono’s worldwide network of partners. Olivier’s role will focus on Mono’s product vision and strategy, as well as managing the roadmap of for all Mono services and offerings.

“With my background in digital products, I’m delighted to be joining Mono Solutions to continue to bring innovation, knowledge and structure to our product development. As a leader, I hope to bring an agile and cross-functional approach to Mono’s Product Team and deliver solutions that translate the needs of small businesses and our partners into our platform” says Olivier Gerey-Bak, CPO at Mono Solutions

Olivier is an experienced leader of global product management teams with recent management positions at Planday and Endomondo, as well as a background working for other B2B software solutions including BMC Software and Symantec. He also brings experience from companies with white-label solutions, 24i and Xstream, where he delivered online media applications and services for leading brands like Tennis Channel, FuboTV and Canal Digital – a part of Telenor.

“We’re thrilled to welcome Olivier to the Mono Team. As a technology company, we’ve always prided ourselves on delivering the best solution to our partners – and the addition of Olivier as Mono’s CPO is a testament to our continued dedication to providing the SMB market with the ultimate digital solutions for succeeding online.” says Louise Lachmann, CEO & Co-founder at Mono Solutions

Olivier holds a Masters Degree in Electronic Engineering & Telecommunications from the University of Nantes in France. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

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Despite No Sports, PayPerHead® Keeps Players In Action

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San Jose, Costa Rica, 2020-Apr-30 — /EPR Network/ — While major sporting events have been canceled across the board due to social distancing protocols, sportsbooks are finding ways to keep players in action.

With wagering available on eSports, simulated sports, one-on-one competitions such as boxing or tennis, horse racing, digital casino gaming, live dealer casino, and even election results, people are still betting as a form of entertainment.

Studies have shown that during times of economic recession, war, or crises, people turn to entertainment to ease anxiety and stress. Books, films, gambling, digital gaming, and social media are all ways that people “check out” of their current reality, even if for just a few hours of relief.

Likewise, studies indicate that retired adults, whose daily activities might be the most similar to unemployed citizens or citizens who are sheltering in place during social distancing protocols, are more likely to gamble for stimulation and for boredom relief rather than for winning money. In interviews, gamblers have indicated that boredom is among the primary motivators for engaging in gambling activity

With few sports available to speculate on these days, organizations like PayPerhead, a sportsbook software company, have become increasingly creative in providing their customers with the gambling entertainment their players crave.

Simulated sports and eSports, two newcomers to the gambling field of play, were already set to become multibillion-dollar industries long before COVID-19 disrupted traditional sports betting.

eSports (also called electronic sports, e-sports, or Esports) is a form of competition by video games. Esports often take the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams.

Unlike esports, which are controlled by humans, simulation sports are comprised solely of games between a computer’s AI (artificial intelligence) and are typically based on traditional sporting events such as basketball or football.

In addition to the above mentioned digital events that gamblers can bet on, PayPerHead bookies are also able to offer horse race betting, digital casino gaming, and live dealer casino gaming on blackjack, baccarat or roulette.

Unlike traditional sports betting, the new digital gaming, horse racing, and online casino gaming allow players to bet on a much lower budget, and can sometimes deliver big payouts. For that reason, PayPerHead bookmakers are finding this downturn in sports betting to be extra advantageous, because previously sports-betting-only players are now adding a whole new repertoire to their regular gambling activities.

As more and more people search the internet for work from home opportunities, new bookies are finding a whole new niche in the online sportsbook and casino industry. With unheard-of rate drops (PayPerHead is offering free service until major U.S. sports start again) during this coronavirus crises, now is a great time to start.

Via EPR Network
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PayPerHead® Steps Up To Help Small Business Owners

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SAN JOSE, Costa Rica, 2020-Apr-15 — /EPR INTERNET NEWS/ — In response to the coronavirus pandemic, organizations around the world are exploring relief efforts to assist freelancers, entrepreneurs and small business owners that are being financially hit by the COVID-19 crisis. PayPerHead® is one such organization.

While businesses outside of the healthcare sector are producing hand sanitizer, masks and other supplies to help stop the spread of the virus, many software and tech companies are doing what they can to help keep the economy afloat by putting into place deep price cuts and educational content. As a result, they are helping mass numbers of the newly unemployed build home businesses and work online.

PayPerHead®, a sportsbook software company based out of San Jose, Costa Rica, is a Software as a Service (SaaS) organization that is making big strides in helping people start a new business that can weather this storm or stay alive in an industry they are already part of.

While major sporting events have been cancelled across the board due to social distancing protocols, sportsbooks are finding ways to keep players in action. With wagering available on eSports, one-on-one competitions such as boxing or tennis, horse racing, casino gaming, and even election results, people are still betting as a form of entertainment.

Slashing rates to zero, PayPerHead® recently announced that all of their services, except those that entail outside software costs, will be offered to bookie agents free of charge until the first major sporting event begins again, or by September 1, 2020, whichever comes first.

Market research has positioned the pay per head sportsbook and casino industry to eclipse $155 billion by 2024. “If ever there was a good time to seek out an industry that can survive an economic downturn, now is it.” said Nate Johnson, Product Manager at PayPerHead®. “We know that times are tough, but we’ve been down this road before. When businesses were going bankrupt during the housing crisis of 2008, we stayed in the game. We’ll do it again and we’ll help others to do it too.”

Via EPR Network
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SaaS expert Kim Mortensen appointed CCO of Mono Solutions

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COPENHAGEN, 31-Mar-2020 — /EPR INTERNET NEWS/ — Mono Solutions announces that Kim Mortensen has joined the Executive Management team as Chief Commercial Officer (CCO) effective March 16, 2020.

The Executive Management team is excited to onboard a Chief Commercial Officer that can help support Mono’s growing partner channel. Kim’s role will focus on strengthening the commercial and partner-facing departments to accelerate overall growth. In addition, he will also continue to expand Mono’s global partner network to leverage the full potential for growth in select markets and verticals.

“It’s great to welcome Kim Mortensen as the newest member of our Executive Management team. When we joined Bauer Media Group, we made a promise to our partners to strengthen our partnerships and offerings to help our partners grow successfully by helping small businesses to succeed online. Kim brings a wealth of relevant experience that will help drive more business for Mono, our partners and their small business clients.”, says Louise Lachmann, CEO at Mono Solutions.

With extensive leadership experience from software-as-a-service (SaaS) scale-ups within the digital marketing industry, Kim will work closely with the Executive Management team at Mono to continue to accelerate the growth of the business.

“I am truly excited to join Mono Solutions, a company that has shown outstanding performance in the past and with a significant growth potential for the future. With the new ownership and a fantastic team, I see a great opportunity for Mono to help our partners serve even more small businesses. In addition, I hope that my experience from scaling SaaS companies will contribute to the continued success of Mono Solutions.” says Kim Mortensen, CCO at Mono Solutions

Kim comes from a position as CEO at BIM Object, the world’s leading building information modeling (BIM) content platform. He also brings more than 10 years executive experience from various SaaS companies – most notably APSIS, a leading Nordic marketing platform, where he worked in various roles including CPO, COO and CEO – for nearly eight years.

Kim holds a Graduate Diploma in Business Administration from Copenhagen Business School (CBS) in Denmark. He will be based out of Mono’s global headquarters in Copenhagen.

SOURCE: EuropaWire

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CDP Industry in Europe 2020 report: number of vendors grew by 73%; employment by 80% in 2019

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SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EPR INTERNET NEWS/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors grew by 73% and employment grew by 80% during the year. Estimated revenue for Europe-based firms reached €260 million.

Europe-based Customer Data Platform Industry growth

The high growth came despite a near-total lack of outside funding for new CDP ventures. Only one Europe-based CDP announcing funding during 2019, for €10 million, compared with €450 million for eleven non-European vendors. One result is that European industry growth came primarily from established firms adding a CDP product, rather than new CDP start-ups. Another is that most European vendors are substantially smaller than their external counterparts and are more likely to serve a single national market.

The European industry remains highly fragmented, no single vendor exceeding 10% market share and the top five vendors combined accounting for one-third of total employment. A dozen European countries have at least one native CDP although the United Kingdom, France, and The Netherlands are home to half of all European CDP vendors and 60% of employment.

The report also lists non-European vendors with a presence in the European market. The CDP Institute estimates these firms earned €100 million in Europe in 2019 and will reach €135 in 2020. It expects that 2020 revenue for Europe-based CDP vendors will reach at least €350 million. Revenue may grow even more quickly as global software firms including Salesforce, Adobe, Oracle, Microsoft, and SAP start selling their own CDP products in Europe.

The new study also includes market-by-market analyses from local vendors. Their consensus is that buyers now have a clearer understanding of the value provided by CDPs. But vendors say that buyers are still cautious, with longer purchase cycles in Europe than other markets and relatively few completed implementations. They expect that sales to accelerate in 2020 as CDPs become increasingly familiar and global software vendors further educate the market.

A free copy of the complete CDP Industry in Europe 2020 report is available here. The CDP Institute’s latest global CDP Industry Update is available here.

SOURCE: EuropaWire

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The CDP Institute expects Customer Data Platform Industry revenue to be at least $1.3 billion in 2020

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SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added fourteen vendors and $236 million in new capital during the period while employment was up 64% over the previous year.

The CDP Institute estimates industry revenue for the 2019 at $1 billion and expects at least $1.3 billion in 2020. Growth will be driven by expansion outside the U.S. and entry of enterprise marketing vendors. Adobe, Microsoft, and Oracle all released RealCDPTM-compliant products during the period and Salesforce is expected to release one in mid-2020. RealCDP is the CDP Institute’s standard for capabilities required to provide expected CDP functions.

The dominant theme of the period was change. The period saw three acquisitions of CDP vendors by larger firms, four acquisitions of other firms by CDP vendors, seven major funding events, and the exits of nine firms through asset sales or repositioning. The trend continued in early 2020 with Salesforce’s February 3 acquisition of CDP Evergage. These developments show vendors positioning themselves to succeed in a crowded marketplace where no company has yet established a dominant position. The transactions were notably concentrated in the second tier of CDP vendors: eleven of the fourteen non-exit events involved firms ranking between 13th and 30th in the 101-company industry.

Significant CDP Industry Events, June 2019 – January 2020

Vendor Categories

The CDP Institute assigns CDP vendors to four categories based on the functions provided by their systems. Categories are:

  • These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts.  What distinguishes them from segmentation is they also specify the message to be delivered.
  • These systems provide data assembly, analytics, customer treatments, and message delivery. Delivery is typically through email, Web site, CRM, or several of these. Products in this category often started as delivery systems and added CDP functions later.

A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2129-CDPI-Industry-Update-January-2020

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Launch of new global property portal Commercial People and Residential People

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DURBAN, Kwa-Zulu Natal, South Africa, 2019-Sep-26 — /EPR Network/ — Introduction of Commercial People and Residential People global property portals to the international market now live in South Africa, UK, UAE, India & Nigeria.

Global property portal allows agencies to target international buyers and reduce their overheads with free property listings.

  • Commercial & Residential property portals now live across five countries (South Africa, UK, UAE, India & Nigeria)
  • Over 350,000 listings worldwide – Aiming for 1 Million by Q4 2019.
  • Major agents include Annenberg Property Group, Baker Street Properties, Broll, CCH, Chas Everitt and Meridian Realty
  • Imminent launches planned for Mainland Europe, China and the Middle East.

Two up-and-coming global property portals Commercial People and Residential People are helping to provide a beacon of hope for real estate agents across the country with their listings and international coverage.

Currently operating across South Africa, the UK, UAE, India and Nigeria, Commercial People (and its residential property equivalent Residential People) are uniquely positioned to attract both local and overseas buyers & investors interested in purchasing property throughout South Africa.

The portals which will also launch across France, Germany, China and other key markets in 2019, is threatening to disrupt the Property24 & Private Property duopoly, offering support for agents across the country struggling to pay the high costs of membership with a radical free to list solution.

In just a few months since their launch, both Commercial & Residential People have attracted some of the biggest names across the property sector including the likes of Broll, CCH, Chas Everitt and more.

Commercial & Residential People Co-Director Christopher May says: “We are targeting both merging and established markets alike. Alongside South Africa, we are currently operating across the UK, UAE and India, and despite our brand infancy, we are well on the way to being one of the biggest portals in the UAE and on the way to becoming one of the largest in India as well”

“Our USP is simple. Every agent we’ve spoken to is concerned about the rising costs of property portals; Commercial & Residential People are both global property portals that helps to eliminate some of the expenses agencies face.

”Since launching, Residential People has found that a growing number of searches on its UK site come from prospective overseas buyers looking to relocate here or investors keen to enter the market, this figure is replicated across the South African market as well, with a particular interest in Johannesburg, commercial property for rent in Cape Town and houses for sale in Pretoria.

Mr May continues: “One of our key selling points is that we are international. It is a fact that thousands of properties in certain areas – especially commercial and new build apartments are not being bought by locals but international buyers.”

“In the UAE, for example, after only a few months, we have a 75% market share of all properties.”With the global reach of Residential People, any local South African estate agent can tap into the growing foreign investment across the country, gaining more exposure on their listings for free not only from potential customers in the UK but also from successful expats across the UAE, and soon China.

Mr May concludes: “We want to make it abundantly clear that our aim is to work with agents and build an alternative to some of the portals that exist today. While we understand that international attention doesn’t appeal to every South African agent, our nationwide coverage can ensure increased exposure for the local market as well.  With agents’ support, we are hoping to disrupt the status quo and give agents an alternative to the current duopoly”

Via EPR Network
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BelVG Offers High-Level and Reliable Magento Support

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Chicago, IL, USA, 2019-Sep-25 — /EPR INTERNET NEWS/ — As you run your online store with Magento, you have probably come to enjoy the platforms’ unlimited customization possibilities, a range of in-built features and the level of security it provides to store owners and customers alike. However, as no castle is impregnable, so is no system safe from downtime and hacker attack. If you leave your Magento online shop unprotected from all the possible dangers it is exposed, you will directly jeopardise the future of your business. However, if you want your online business to stay strong, profitable and successful, turn to BelVG, an experienced Magento developers, for outstanding Magento support services. To find out more visit https://belvg.com/magento-support

As it is your main priority – to grow and develop your business – you do not have time or energy to spare for other things, like day to day vulnerability checks and bug reviews. Leave this matter to Magento specialists! BelVG team will be on guard of your Magento store security and well-being, making sure the system runs smoothly and nothing hinders your customers’ pleasant shopping experience. And in case we notice a bug or vulnerability, we will make sure to deal with it as soon as possible so that it brought no harm to your business.

Do you need a dedicated Magento support team who you can rely on day and night, no matter what happens? BelVG can become such a team for your business. Entrust us with resolving whatever technical issue may occur at your online store and enjoy a bug-free performance of your ecommerce. We will become a part of your business and follow closely your progress to make sure that as you grow and upgrade, no vulnerabilities block your way to success. And if you are looking for experienced Magento developers who can bring to live the ecommerce concepts you envision for your business, we are up to this challenge as well! To learn more about Magento development services we provide, visit the page https://belvg.com/magento-development

No matter how hard you do want nothing bad to happen to your ecommerce, emergencies do occur – downtimes, hacker attacks, server breakdowns and so on. In times like this, you need people who will react fast and do exactly what is needed to save the day. BelVG can be this very team who has your best interests at heart and is available around the clock to support you in times of need. And, when the disaster is prevented, we will analyze your Magento webstore, detect vulnerabilities and fix them so that this situation never happens again.

Why choose BelVG? BelVG is a Magento development company that was established 10 years ago, at the dawn of ecommerce. Since then, we have been providing Magento development, webdesign, support, migration and integration services to businesses around the world. At the moment, we have helped over 400 companies with their Magento store, and the number of our clients is constantly growing. We take great pride in what we do and what value do we bring to the ecommerce world and we love to share our knowledge with other Magento developers who are as keen on learning as we are. Learn more at https://belvg.com/

Via EPR Network
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CDP Industry Update July 2019: Fifteen of the nineteen new CDP vendors are from outside the U.S.

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SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 million in new capital during the period while employment was up 71% over the previous year.

Major shifts in the market included expansion in Europe, EMEA, and APAC. Fifteen of the nineteen new CDP vendors are from outside the U.S. The Institute also confirmed its projection for the CDP industry to reach the $1 billion revenue in 2019.

Other milestones the report were:

  • More Funding. Cumulative funding for the industry grew by $680 million, reflecting funding during the period plus previous funding for vendors just entering the industry.
  • Strategic acquisitions. The period saw two CDP acquisitions: data integration specialist Allsight by Informatica and B2B CDP Lattice Engines by Dun & Bradstreet. Neither buyer is primarily a marketing system vendor, illustrating the value that companies in related sectors now see in CDP functions.
  • Operational CDPs. The period also saw addition of three vendors with a primarily operational focus: two customer success systems (Gainsight and Totango) and one in healthcare (Healthgrades). These firms represent the leading edge of a new class of CDP vendors that is expected to grow rapidly.
  • Marketing Cloud entrants. Salesforce, Adobe, and Oracle all announced future CDP products that are expected to be available before the end of 2019. These attracted new attention and are expected to substantially expand CDP awareness and adoption.

Vendor Categories

The CDP Institute report groups CDP vendors into three categories based on the functions provided by their systems. Categories are:

  • Access. These systems gather customer data from source systems, link data to customer identities, and store the results in a persistent database available to external systems. This is the minimum set of functions required to meet the definition of a CDP.
  • Analytics. These systems provide data assembly plus analytical applications. The applications always include customer segmentation and sometimes extend to machine learning, predictive modeling, revenue attribution, and journey mapping. These systems often automate the distribution of segment lists to marketing automation or advanced analytics products.
  • Campaigns. These systems provide data assembly, analytics, and customer treatments. These treatments may be personalized messages, real time interactions, product or content recommendations, outbound marketing campaigns, customer journey orchestration, or other contacts. What distinguishes them from segmentation is they also specify the message to be delivered.

SOURCE: EuropaWire