Category Archives: B2b

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Yahoo Says It’s Focused on The Future, SEO Company Queryclick.com Says It Should Keep Searching

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With the search sphere becoming ever more social, Yahoo’s CEO Carol Bartz promises the struggling company still has its eye on the future – despite falling profits and rumoured downsizing. SEO experts Queryclick.com claim Yahoo is wise to keep an eye on the future, but shouldn’t ignore search.

Last week, the CEO denied rumours that the company – whose stocks were lower at the close of business last Tuesday than they were at the beginning of the year – is considering merging with AOL. Instead she claimed that Yahoo is focused on the future, and that many of the issues the company faces are image based, and only a problem for technological and financial centres.

She said the average user, outside of Silicon Valley and New York, knew what the company stood for, and that part of her role was to educate people that the company is not a Google, it is a Yahoo.

A spokesperson for SEO company Queryclick.com commended Bartz for her stance, and suggested this was the right way for her to approach the criticism. They said: “Yahoo has been in what looks like a difficult position for a long time, but much of this is related to how well the company performs in comparison to Google.

“If you take the Mountain View giant out of the equation, you see a company that still has a lot of things going for it; brand loyalty, a search partnership with Bing and a lot of valuable user data.”

It could be these three areas that will see the company drag up its market value and re-establish its place among the big boys of the online world.

In the wake of the news that Facebook will launch its own alternative to email, Bartz also hit out at those questioning Yahoo’s ability to stay relevant in the face of the continuing online revolution. Speaking at the Web 2.0 Summit in San Francisco, Bartz claimed that rather than simply follow in Facebook’s targeted-ad-footsteps – as while Yahoo has a lot of user data, it is not aggregated in the same way – Yahoo would be concentrating on making sure publishers were able to offer users the right kind of content.

Via EPR Network
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B2b, Internet, Online, Services, Software, Web, Web 2.0

Interact and MindMeister To Announce A Strategic Technology Partnership

Interact, a leading supplier in intelligent intranet software and MindMeister, providers of on-line mind mapping software, are pleased to announce a strategic technology partnership. The agreement allows the two companies to combine their industry leading software solutions.

MindMeister is the market leading and multiple award-winning web-based collaboration solution that uses proven mind mapping concepts to facilitate multi-user planning, brainstorming, and project management sessions all from within a standard web browser.

Interact Intranet is an easy to use, collaborative turnkey solution trusted by over 250,000 users. It is an intelligent intranet solution that learns as people use it, adapts and automatically connects relevant information to people. Powerful enterprise networking tools actively promote internal communication, collaboration, idea sharing and cross-organisation participation. It is modular in its architecture allowing organisations to add the components, resources, and services that are required as the business evolves and grows.

As a result of the new integration, Interact Intranet users will be able to access the MindMeister mind maps via the intranet to brainstorm or plan new projects. They will be able to simultaneously work with colleagues on the same map and see changes as they happen within the intuitive and familiar intranet interface.

Michael Hollauf, COO and Co-founder of MindMeister commented: “As a Software provider, we’re always looking for new and innovative solutions to assist consumers in doing their jobs better. We believe Interact Intranet’s self learning and adaptive technology to be on the cutting edge of today’s business needs. We’re thrilled to be partnering with Interactive Intranet, and look forward to introducing their broad customer base to the endless brainstorming and collaborative possibilities with MindMeister.”

Via EPR Network
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Facebook Mobile Developments Benefit Both Business and Consumer According to SEO Experts QueryClick.com

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Facebook Yesterday launched a series of developments to its mobile operations in a bid to capitalise on the growth in mobile internet access. The increased market presence of internet via mobile is especially important for the expansion of Facebook in the developing world, where the nouvelle connected are typically leapfrogging desktop access and moving straight into the world wide mobile web.

The primary improvement has been made in relation to the recent development of Facebook Places, a tool which allows Facebook members to share their whereabouts with other Facebook Friends. The revelation of Facebook Deals has heralded a new era in the interaction of mobile users with participating retail or hospitality venues.

Speaking on the increased proliferation and significance of mobile internet access, SEO company QueryClick.com said:

“While desktop search has actually fallen approximately 15% YOY, mobile search traffic has risen some 247% over the course of the past 12 months. In this respect, businesses cannot afford to ignore mobile web access, especially ‘mobile’ mobile web access, in which users on the move are now able to locate the best deals near their ever-changing locations.”

By ‘checking-in’ to one of many stores, restaurants, and other businesses, users are rewarded with relevant vouchers, discounts, and deals based on their location. The vouchers received by users are then presented to the nearby venue in return for a discounted service or product. For consumers this strategy obviously offers a valuable reward for their online participation, whilst businesses are able to promote their services on a new level, as well as keeping track of their success throughout this marketing scheme.

SEO Experts QueryClick.com are well aware of the benefits of data tracking for the development of any business, and praised the capacity of the Deals tool to track their claim rates, and thus determine the relative success of their ‘Deal’.

Via EPR Network
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Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing, Wi-Fi

SEO Experts QueryClick Welcome Skype Subsidised Wi-Fi Hotspots For Internet Week

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Internet Week began in New York City in 2008, and incorporated over 250 events last year. 2010 sees the première of the five-day festival in Europe, with the schedule of events to take place throughout London. It is presented by the International Academy of Digital Arts and Sciences, and is open to any willing company eager to participate in this celebration of the digital industry in Europe.

Running from the 8th – 12th November, the festival, boasting over 80 events, will be enhanced by the announcement that Skype will be subsidising free Wi-Fi access throughout the UK for the duration of the event via the Skype Access service.

Commenting on the relationship between Skype and the Internet Week Europe, Co-Chairman David-Michel Davis said:

“What better way to celebrate that impact than partnering with Skype to make the Internet more accessible than ever.”

It certainly does show a commitment on Skype’s part to further the accessibility of the internet in public places, albeit for the 5 days of the festival only. SEO Experts QueryClick view the provision of free access as a hugely positive addition to the Internet Week event, insisting that:

“It makes sense that internet access in public spaces should be offered for free in accordance with the principles of the event, and the celebratory nature of the festival.”

The availability of free internet access to all in the UK increases the reach of the week of talks, conferences, challenges, and debates to all those outwith the London perimeters. The inclusion of big name brands such as Google, BBC, Yahoo!, and Lonely Planet ensures that the event will be a highly popular one, luring in the crowds with the crop of digital celebrity.

Via EPR Network
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SEO Experts QueryClick.com Discuss Google Place Search and The Heightened Importance of ‘Local’ Results

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The launch of Google Place Search at the end of October has significantly altered the face of Google SERPs. With the focus now placed emphatically on local results, the ramifications of this change will affect a range of companies as well as the operations of the average SEO.

The most notable change to the result lay-out is the abolition of the “7-pack” section which previously appeared at the top of the page. The familiar grouping of 7 local search results adjacent to the map display has been replaced by a more comprehensive listing of local search results, with the geographical visualisations now located in the right hand column – an alteration which has caused concern due to the subsequent obscuration of the Adwords section.

According to Andrew Shortland, founder of ‘Local SEO Guide’, the tool lends itself to small businesses. His belief is that the new format “intensifies the competition for local rankings”. Shortland also points out that sites with a physical address within the searched for city will gain an advantage over those which lack the corresponding location.

In a similar vein, customer reviews will also benefit a business site, affording reviewed businesses a greater prominence within the SERPs.

The driving theory behind the latest development is the statistic offered by Google that over 20% of searches are location related. This may now be increased as search habits are modified to make better use of the Place Search function.

SEO company QueryClick.com believe that different sectors will be affected to varying extents by the introduction of this tool.

“The tool will affect some industries more than others, with one obvious example being the hospitality industry, for whom geo-modified search queries will play a more significant role. In such cases, search engine optimisation will revolve more closely around the location of a hotel or restaurant. Place Search definitely heightens the importance of local results, but does not represent a complete usurpation of organic search.”

Via EPR Network
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SEO Experts QueryClick Welcome News That Britain Leads the Way In Online Shopping

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In a report carried out by the US consultancy group Boston Consulting, it has been revealed that the UK is a global leader in the field of e-commerce, with the highest online spend per capita in the world. The internet has contributed approximately £100bn – 7.2% of GDP– to the British economy in 2009, and represents the second largest online advertising spend after the USA.

According to search engine optimisation experts QueryClick, the dominance of the UK in the e-commerce sector has been borne out of a growing tendency of the British public to utilise online shopping services due to a marked desire to receive value for money.

“Many people in the UK feel they are able to get a better deal online, and often this is the case. The atmosphere of economy in Britain drives many to seek out better value for money via online shopping. The rise in dominance of the world of e-commerce has resulted in a greater level of competition which, for us, equates to a greater opportunity to offer our services in a region in which we are market leaders.”

The internet as an independent sector would be classed as the fifth largest industry in Britain, just behind the financial services, which accounted for 9% of GDP in 2009. The BCG study, aptly entitled The Connected Kingdom, discovered that internet companies in the UK employ over 250,000 staff, with many of these positions made available by various SMEs.

Co-author of the report and partner at BCG, Paul Zwillenberg, provided an insight into the report’s findings:

“Everyone thinks the global Silicon-Valley-based companies are driving growth, but this report makes clear that in the UK it is coming from the ‘mom and pop’ businesses. They now have global footprints, they are selling to the ‘long tail’ and they are making their businesses more efficient.”

The driving force behind the lead status of the UK for e-commerce stems from the notable amounts of money spent by Brits online. Research by eMarketer tells us that some 28.5 million Britons make online purchases, whilst around 40% partake in online shopping at least once a month, spending on average £71 monthly.

All this has come despite the relatively slow broadband speeds experienced within the UK, as well as the recent recession, in which, as SEO company QueryClick points out, online advertising spend continued to grow YOY despite the overall contraction in advertising expenditure.

Via EPR Network
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SEO Services India: SEO Ranking Expert is Flaunting an Altogether New and Enticing Look

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With the advent of the Internet, virtually every business is either on the web or is trying to establish itself in the World Wide Web scenario. In such milieu, SEO services are paving the way for success of online business ventures by directing traffic on to their web portals and taking them to the top ten rankings. More and more businesses are eyeing SEO service India because of its affordability without compromising on quality of services.

One name which stands out from the horde of SEO service providers is SEO Ranking Expert. It is a leading name in this niche industry segment and has amassed an unbeatable repute for result oriented efforts and guaranteed top ten rankings. The SEO services India of SEO Ranking Expert encompasses: – Directory Submission, Article Writing and Submission, Press Release Writing and Distribution, PPC Management, Link Building Services, SMO services and MultiLingual SEO.

The web portal of SEO Ranking Expert is portraying an altogether new look with digitally enhanced features and enthralling navigation features. The ease of use of the web portal of SEO Ranking Expert will surely sweep you off your feet. Now you can also follow them on Twitter. SEO Ranking Expert is essentially a service provider with difference as it has a proven track record in catering to the web site SEO requirements of small, mid sized and large blue chip companies with equal ease and proficiency.

The custom tailored SEO packages accessible at the web portal of SEO Ranking Expert is sure to appeal to your penchant as they are designed specifically to meet various business needs. The team behind SEO Ranking Expert is very dedicated, hard working and skilled and they toil hard to improve your search engine ranking in all the major search engines such as Google, Yahoo & MSN for keywords pertaining to your niche business.

Thus with elevated page ranking on search engines you can look forward to a rewarding ROI (Return on Investment). Their years of experience backing their operation makes a point that they are completely professional when it comes to comprehending the underlying principles of SEO which goes into making a business venture an online success. The mission over SEO ranking Expert is to assist their customers obtain 100% contentment from their guaranteed SEO upshots accessible with their proficient SEO services and support.

Via EPR Network
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B2b, Internet, Programming, Services, Software, Web, Web Design & Development

WorksForWeb Releases Version 5.1 of iAuto, iRealty, and iLister Classified Scripts

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WorksForWeb, a software development company authoring iAuto, iLister, and iRealty, has recently released v.5.1 of its products with a number of new features as well as multiple improvements and enhancements.

A substantial block of new functionality covers a new section of user comments on listings and listing ratings. This is one of the key classified media features that enable active visitor participation and rapport, as well as enhance the overall classified website content base.

Along with the ability to encourage visitor participation, the developers also came up with adequate tools that ensure only appropriate user-generated content remains on the website. User feedback helps website editors in fighting spam, scams, illegal or otherwise inappropriate content.

For offenders violating the terms of website use, the IP block list functionality will come as an unpleasant surprise. Banning access to the website for selected hosts prone to spreading illicit content is going to make popular websites built on iAuto, iRealty or iLister a much safer and comfortable space.

Last, but not least, every major release of the WorksForWeb software contains interface improvements, visual enhancements and bug fixes that are unavoidable for complex products such as classified scripts that offer a whole new dimension in flexibility.

The company’s team of developers set ambitious goals for the future software releases. The overall aim of improvements of the range of products for the classified market is to attain completely modular architecture that will enable seamless integration of various new functions and third party services into the classified portals of the nearest future.

Clients are welcome to find additional information about the new iAuto, iRealty, and iLister classified scripts on the official WorksForWeb website at www.worksforweb.com.

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B2b, Dedicated Servers, Domain Names, E-mail, Hosting, Internet, Secure Hosting, Services

Fasthosts Launches ‘Get Online’ Competition To Support The Great Exhibition 2012

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Fasthosts Internet Ltd, a founding Technology Sponsor of The Great Exhibition 2012, recently launched a competition that encourages individuals and businesses to get online. To support and celebrate The Great Exhibition 2012, each month for 25 months, Fasthosts will provide a worthy applicant with infrastructure they need to be successful online. Every month, the company will also award a substantial package of internet services to help people promote any company, sport, hobby or community project to the rest of the nation. Fasthosts invites any UK individual or company to nominate their project for support. Participants can enter The Great Exhibition 2012 competition online.

Until the start of The Great Exhibition 2012 festival on 1st June 2012, Fasthosts will each month award a First Prize of a DELL laptop, 3 years free Business Premium hosting package (including software to build, optimise and monitor a website), a domain name and Microsoft Exchange email. Furthermore, Fasthosts will support 20 further projects every month that will receive 3 years free business web hosting.

To take part, entrants need only complete a quick online application. During the Great Exhibition, there will be a special award to recognise and celebrate the best new online business and best online community project from all the participants.

Steve Holford, Marketing Director at Fasthosts Internet Ltd, said “The ‘Get Online’ competition is a great opportunity for those individuals or organisations with great ideas but limited resources. In the spirit of the festival, we aim to provide the Internet as a way to champion as many great new British endeavors as possible”.

The Great Exhibition 2012 event, which is billed as the biggest of its kind in more than a generation, will open on 1 June 2012 and will echo similar events held in London in 1851 and 1951. The festival will showcase the advances and innovations that put Britain at the forefront of digital development, celebrating British creativity and entrepreneurialism. Live events and performances will take place throughout the 77-day season on the site at Stoneleigh Park, Warwickshire.

In addition to The Great Exhibition 2012 competition, Fasthosts recently pledged support for ‘Race Online 2012’, a Government-backed project that aims to make the UK the first nation in the world where everyone can use the web. Fasthosts has pledged help to get more people online throughout the UK by training its resellers in how best to educate end-users about the benefits of using Internet solutions. To achieve this, the company will deliver a series of instructional webinars on the subject, running from October 2010 through to February 2011. This commitment is in addition to the Fasthosts pledge of support with The Great Exhibition to support 25 businesses going online in the run up to the festival and to provide hosting to dozens of runners up.

Via EPR Network
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SEO-Peace.com Launches White Label SEO Reseller Program And Deposit System

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SEO-Peace.com extends the company’s reach with offering SEO reseller plans for white label services starting at 5-35% discounts. Extra-credit-on-deposit is an additional new feature offered for SEO service buyers that result in savings of as high as 42% from regular prices.

Responding to demands from SEO agencies growing faster than their staffs can manage; SEO-Peace.com officially announces its white label SEO reseller plans offering discounts up to 35% off normal prices. Discounts on reseller plans vary based on the amount of business, but allow partners to resell all advanced SEO services and full-service SEO campaigns under their name at no additional charge.

Many business proprietors do not require full reselling plans; instead prefer to rely upon SEO bulk discounts to meet own as well as their customer needs. SEO Peace now offers a first for the company with a new bulk discount plan in the form of extra-credits-on-deposit that gives the customer greater savings based on the amount of funds deposited with savings up to 42%. For instance, a customer depositing $7000 gets a value of $9940 grabbing a profitable deal.

Additionally, to help fill the needs of all ranges of clientele who can not associate with the company’s affiliate program or other programs, SEO Peace now offers a SEO referral program for individuals to coordinate private contact referrals and gain commissions. Looking at the growing competition, many people desire to have B2B relationships kept private due to search engine reputation management concerns.

The company chairperson, Sunita Biddu says, “We’re thankful to our potential clientele that prompted us to launch this profitable SEO reseller plans and easy deposit system. The deposit system is indeed a treat to customers looking to avail multiple services over time getting almost double value for the deposit they make. And with such profitable reseller plans, we’re not only looking forward to strengthen our existing business partnerships, but also new ventures and collaborations with SEO firms helping them earn more ROI, reputation and repeat business.”

Via EPR Network
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Bigmouthmedia Identifying Current Key Affiliate Marketing Issues

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Bigmouthmedia is to conduct a new affiliates survey designed to identify the key issues in affiliate marketing in the current climate.

The digital marketing agency has commissioned the research in a bid to establish firm information about the latest developments and emerging challenges that matter to the sector. Affiliates responding to the survey will be asked for their opinions on a series of issues ranging from networks and tracking technologies to the use of creatives and advertising exchanges.

“Are affiliates most successful when they concentrate on just one niche? Is commission attribution modelling a major threat to the industry? There are many questions hanging over the affiliates industry and we want to know which issues matter most to them,” said Fiona Robertson, head of Affiliates and Performance at bigmouthmedia.

“Our Affiliate partners are extremely important to us. We believe it’s important to know what makes their businesses work, to understand what they think of the digital industry as a whole, and that identifying affiliate opinions on the key issues currently facing the industry is an essential step towards creating greater clarity in the sector.”

The questions include: are affiliates better digital marketers than many of the merchants they work with? Are there too many affiliate networks in the UK? Do networks in the UK have a problem with low quality or fraudulent traffic and does Google want to become the world’s largest affiliate?

The new bigmouthmedia affiliate marketing survey, which closes on October 6th 2010, is open to any affiliate that wishes to participate and receive a free copy of the final research in return, and one lucky winner will also get an additional a prize. Responses from networks, agencies and merchants are not being sought.

Via EPR Network
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SEO experts QueryClick Welcome the Decision to Create Real-Time Analytics Functionality for Social Media Giant Twitter

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Following Twitter’s announcement that it will be launching a free analytics service as of the end of 2010, users will soon be able track and monitor their online activities and the success of their tweets.

With social media platforms becoming increasingly prominent in website promotion and customer engagement, the ability to track the success of Twitter-based activities has long been on the wish lists of everyday users and businesses alike.

UK SEO experts, QueryClick believe the arrival of a Twitter analytics dashboard is a further sign that SEO is increasingly affected by social media.

Discussing the matter, a QueryClick spokesperson said:

“Social media is one of the fastest growing sectors in web but for the past couple of year’s there’s been little evidence to support the likes of Twitter and Facebook holding much sway over SEO in terms of boosting back links and driving traffic in the long term rather than temporarily.

“Recent findings suggest that this could be about to change however so it’s increasingly important for businesses to get ready for the social media surge and track the successes and failures of their output in a similar fashion to Google Analytics.”

The decision to roll out a Twitter analytics package is also speculated to be among a number of measures that are already taking shape on the site.

A complete redesign of the site, for example, now features a split screen for multimedia content on one side and recognisable Twitter chatter on the other.

Clearly part of CEO Evan William’s desire to create “A better Twitter”, the redesign and new analytics dashboard is set to make microblogging a force to be reckoned with on top of the 90 million tweets that are currently posted daily.

SEO web designers QueryClick have been quick to warn businesses to make the most of Twitter’s analytics dashboard while it remains free:

“Should Twitter’s analytics dashboard take off, the chances are there will be a specific model rolled out for businesses and marketeers which will contain more advanced features and will most likely not be free.

Via EPR Network
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B2b, Blogs, Broadcasting, Internet, News, Online, Podcasts

Podcast Keeps Co-operative Staff Informed Of Head Office Developments

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The podcast, which will be produced periodically between now and the opening of the Group’s new £100m home, is part of a commitment to communicate progress to both staff and the public.

The Group will move into the 325,000 sq ft of open plan office and support space on Miller Street in 2012.

Produced by the Internal Communications team, the podcast includes interviews with the Group’s Programme Director for the new building, Peter Cookson, and Ian Fleming from its construction partners BAM.

Robert Cohen, Senior Communications Manager at the Group said: “We’re really excited to be able to launch this podcast, which will give people across the country the chance to find out about some of the qualities that will make our new home such an exciting and unique place to work. The podcast allows the people involved with the project to really bring it to life and there is a lot of fascinating information that you can only get through the podcast.”

Via EPR Network
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SEO-Peace.com Announces September Special SEO Packages At 10-30% Discounts

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Continuing their run as one of the fastest growing and 100% result-oriented SEO companies, SEO-Peace.com now comes up with another round of special deals in September with more than 25% off of regular SEO package prices. For the first time, the company provides clients the opportunity to propose combination of their choice of SEO packages for the next monthly special.

September SEO specials cover an interesting range of SEO packages from single Squidoo lens, 2 PR5 posts, 3 niche blogs and so on… closing at 10 th Super Business Package for only $615 (worth $930). September month specials offer a smart and effective range of services from web 2.0 blogging and article marketing to niche guest posts, making the packages suitable for any budget and business.

The company CEO and SEO expert Sunita Biddu states, “The ever-growing popularity of our monthly special offers has prompted us to create the best and most interesting link building packages every month. I’m glad to admit that the monthly specials have become one of the USPs of SEO Peace other than our equally hit RankUp package. The Suggest next special feature will further help us know what our clients want and we’d try to have their choice included in next specials at best discounts so they get more than they expect.”

While the monthly specials continues to be one of the favorites of old clients, the offers are a great deal for new customers looking to gauze the quality of services the SEO company claims to offer.  The sales team is available 24×7 to address all queries and doubts within few hours. Looking at the growing list of positive testimonials and demands, the deal is definitely worth trying.

Via EPR Network
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Alibaba Group’s Re-evaluation of Yahoo Ties May Prove Harmful To Yahoo’s Presence in China, warns SEO Experts QueryClick.com

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Alibaba.com has been something of a success story, beginning its internet life as a small start-up and growing into an online force to be reckoned with. Furthermore, it has recently expanded it overseas presence with AliExpress, an online marketplace akin to eBay.

In fact, it seems that a closer relationship with eBay may replace that held between Alibaba and Yahoo. During the two-day Alifest event this month, John Donohoe, chief executive of eBay, made an unlikely appearance, with Alibaba chairman and chief executive Jack Ma announcing that:

“We are competitors in some ways but we have the same dream, the same mission and the same goal to help entrepreneurs…I believe one day we will work very closely together.”

The hinted co-operation between the companies coincides with the deterioration in Alibaba’s ties with Yahoo, whose proposed venture into mainland China, along with the denouncement of Yahoo’s lack of core technologies by Alibaba.com CEO David Wei have formed the basis for the alleged re-assessment of the current partnership between the companies.

Search Engine Optimisation experts QueryClick.com commented on the benefits of increased co-operation between AliExpress and Ebay:

“A close partnership between AliExpress and eBay could be hugely beneficial for both sides, with one providing the other with valuable contacts and insights into their respective markets. The Chinese market is notoriously difficult to master for foreign investors, whilst eBay could provide expert advice for Alibaba’s expanded online presence in the West.”

Following news that Yahoo Hong Kong Managing Director, Tsoi Po-tak, revealed the company’s hope to lure advertising from the Chinese mainland, China’s Alibaba Group – which is 40% owned by Yahoo Inc. – may rethink it’s relationship with the US giant.

Via EPR Network
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Search Engine Optimisation Experts QueryClick.com Don’t Subscribe to the Growing Sense that Google Instant Signifies the Death of SEO

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The launch of Google’s latest search enhancing tool, Google Instant, will change the way we search and are searched for via the internet. The latest development in auto-complete functionality has enabled the user to view SERPs (Search Engine Results Pages) before finishing the query, and without the need to press enter or the search button.

This is a clever, tidy piece of design on the search engine’s part, offering quicker and more efficient access to the end result. Pre-Instant searches were thought to have lasted, on average, some 25 seconds. With the advent of the new feature, it is believed that 2-5 seconds will be saved per query as a result.

Whilst performing a Google search was quick previously, it is now almost… instantaneous.

This is all very well, but how will the latest evolution of search affect SEOs (search engine optimisers) whose task of utilising search term usage in the process of driving sites up the rankings – amongst many other things – may be negatively affected at the expense of quicker search results. Search engine optimisation company QueryClick Ltd do not adhere to such pessimism.

With the SEO industry embroiled in a state of panic, QueryClick Ltd are not clamouring for the nearest industry exit, far from it:

“A similar epidemic of paranoia swept across the industry when personalised search first came to prominence, an feeling which has turned out to have been unjustified. The development of Google Instant may be a slight game-changer, but it does not signify the death of SEO.”

Certainly, this seems to be the dominant opinion emanating from the Google camp as well, with vice president of search products and user experience, Marissa Mayer reassuring SEO practitioners that there will be only a “small change for the SEO community.”

Via EPR Network
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Bigmouthmedia Hires Fiona Robertson As Head Of Affiliates And Performance

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On the back of the recent affiliate wins, Fiona Robertson (nee MacPherson) has been hired by bigmouthmedia to head up the Affiliates and Performance service. As well as running the team that works on the affiliate campaigns, Robertson will be responsible for the overall growth strategy of bigmouthmedia’s affiliate and performance offering. Bigmouthmedia’s current affiliate clients include Best Western, Habitat, Macdonald Hotels and Kwik Fit Insurance, amongst many others.

Fiona, who sits on the IAB’s Affiliate Marketing Council, has over 6 years experience in affiliate and digital channel marketing and her most recent positions have been at WPP’s MediaCom and Glasgow-based Equator as Senior Affiliate Manager, where she developed affiliate and direct response strategies for a number of high profile clients. Fiona’s main focus will be to integrate affiliate marketing fully into the overall bigmouthmedia offering, spotting key areas for growth and ensuring that affiliate strategies fit seamlessly within the clients’ business models.

“We are delighted for Fiona to be joining the bigmouthmedia team”, said Robin Richmond, head of Digital at bigmouthmedia. “Her experience building performance-led strategies will be of massive benefit to our clients affiliate marketing campaigns. We are also seeing a definite uptake on our affiliates and performance services offering by new and existing clients as part of more comprehensive cross-digital marketing packages. Companies are becoming more aware of the synergies and added value that a single supplier can bring on board, and the recent growth of bigmouthmedia’s affiliates and cross-digital teams is a reflection of this new market trend”.

Via EPR Network
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Internet Marketing Services Examines Googles Testing

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Internet marketing services includes features which influence the victory of a website and since Google search is and has been the leader within the internet world for a long time controlling over 75% of the internet traffic and any changes made by google affects all websites which is the foundation of marketing for webmasters, google then becomes a target of interest for any changes they now implement.

Internet marketing services includes features which influence the victory of a website. The internet is a uncertain and evolving entity with a life of it’s own or so it seems. Many of the strategies used successfully nine or ten years ago have now become either totally out-of-date in usefulness or simply not able to provide the website owner with the tools to successfully compete with other website owners.

Internet marketing services studies and uses all the latest and newest techniques due to successful quality results of the tests that are conducted upon detection of a system or software.

Since research is consistently conducted, many times new information is discovered and either eliminated from it’s knowledge base due to inferior information or features and also Internet Marketing Services will disclose new trends or information that is being used by various search engines or marketing gurus that is utmost valuable for webmasters to learn about.

One of the most recent interesting discoveries involved a report from various parties about Google’s change to it’s systems which was reported as being implemented now. This change discovered by Internet Marketing Services was reported not as planned change but as an actual change being implemented. As a result, since Internet Marketing Services main goal is to research and gather various information together in order to report its discoveries, this was began.

The alteration expected was that paid listings will no longer show in a different background color on the side and top of google. The party disclosing this change was extremely excited especially over the listings on the top of google above the natural listings.

Via EPR Network
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BT Business Direct Confirms Top Industry Names Ahead Of UC & IT Live Conference

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Communications specialist BT Business Direct has confirmed the line-up of keynote speakers for this year’s UC & IT Live conference, which includes a raft of industry-leading firms.

Top names from the communications sector will take part in the free, one-day event including unified communications specialists Cisco, Microsoft, BT and Tandberg.

Representatives from the companies will join together to deliver the event’s keynote seminar which is set to focus on all elements of unified communications and how they should work together to create a robust, reliable and cost effective solution.

The conference will also be attended by world-renowned IT vendors including HP, Toshiba and Microsoft. Representatives from these businesses will be available to discuss emerging technologies with delegates, along with their company’s product roadmaps. It is also possible to pre-book one-to-one sessions with your vendor of choice or with BT Business Direct, a leading supplier of voice and data solutions including laptops androuters, to discuss a specific project or IT challenge.

A spokesman for BT Business Direct said: “UC & IT Live is the latest in a series of events from BT Business Direct specifically geared to appeal to IT decision makers from UK businesses and public sector organisations.

“This free event will bring all the world’s leading IT vendors together under one roof, making maximum use of the time invested by delegates.”

The conference takes place on Friday, September 24 at Twickenham rugby ground. Delegates can choose to attend either the morning session which is being held between 9am and 12.30pm, or the afternoon session which takes place between 1pm and 4.30pm.

To finish off your visit to the home of English rugby, take a behind the scenes mini-tour of Twickenham, which will take in the England players’ dressing room, royal box, hospitality suites, medical room, players’ tunnel, president’s suite and include a pitch side walk and stunning views from the top of the stand.

To register as a delegate for this free BT Business Direct event visit:
http://www.businessdirect.bt.com/articles/…

Via EPR Network
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Streamline.net Reveals That Only 1 In 10 Small Firms Update Their Website Daily

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Streamline.net, a leading UK provider of web hosting, has revealed two sets of new research that shows a worrying number of firms could be taking their foot off the Internet pedal. The company’s latest ‘Small Business Bytes Survey’ of 2400 UK firms* finds that only 10 per cent of small firms are updating their websites on a daily basis with 1 in 3 firms admitting that updates are being done‘infrequently’.

A further study of 400 UK firms** finds that over half of Britain’s small companies are now building and maintaining their website themselves. However, the data reveals that many time-strapped business owners are limited to using their evenings to address their web presence. Whilst businesses clearly see value in the web, the research suggests that many could be losing revenue by cutting corners with their web presence.

The survey carried out by Streamline.net, which specialises in providing value web hosting, also found that many small companies with a website struggle to maintain a compelling web presence. Despite two thirds of those surveyed having had a business website for 2 years or more, only 1 in 10 firms succeed in making updates on a daily basis. 1 in 4 companies admit to updating their websites on a monthly basis. Over half (54 per cent) admit to making technical tweaks only ‘infrequently’. In general, investment in the web is modest. For example, one third of companies surveyed use only a single domain name, and three quarters own less than 6 domains.

It appears that for many firms online marketing is an area that can be neglected. Alarmingly, nearly half of firms (48 per cent) are not currently advertising on search engines. 1 in 3 (34 per cent) are unable to quantify the popularity of their website as they do not look at their visitor numbers. For many companies, the web is still not performing as strongly as traditional methods of generating new business. At present, ‘word-of-mouth’ is viewed as the most important driver, with the company website ranking third after printed advertisements in second place.

Claire Lewis, Marketing Manager at Streamline.net, said: “Important elements like Search Engine submission and website measurement can transform the return from a website. There are now easy-to-use and affordable tools for achieving these to suit all budgets, so every company should check they have these bases covered.”

Via EPR Network
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