Category Archives: Advertising

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Google’s Decision To Include Social Media Updates In SERPs Is The Latest Move Towards A Greater Emphasis On The Social Sphere, Says Search Engine Optimisation Experts QueryClick

Leave a comment

In true Google style, barely a month goes by without the search giant making a tweak here or a change there to its algorithm.

While some changes are kept under lock and key to prevent spammers and unethical SEO practices degrading the quality of search results, other tweaks are allowed to create something of a stir.

Google’s most recent announcement regarding its inclusion of social media results in SERPs was one such change that – quite appropriately – caused sites like Twitter to get all in a flutter.

Working by aggregating content from social networking sites such as YouTube, Twitter and MySpace, the move is yet another step towards a bold blend of search and social; all under one roof.

Commenting on Google’s decision to make its search results richer in social media-related content, a spokesperson for SEO experts QueryClick said:

“QueryClick’s SEO predictions for 2011 contained a big focus on the move to mobile search as well as a greater emphasis on social media so it’s not surprising that Google have taken the step to introduce more social media-specific content in their SERPs.

“In terms of the benefits of this change for search engine optimisation, there’s now improved opportunities for sites which are under performing or in highly competitive verticals, jumping onto the first page – albeit temporarily – if their social media output relates to search terms.”

Via EPR Network
More Internet & Online press releases

Advertising, B2C, Chat, Entertainment, Free Stuff, Internet, Online, Services, Social Networking

FriendMatch hopes to help thousands of Americans, Canadians who are creating classified advertisements to find new friends

Leave a comment

With hundreds of thousands of classified ads posted on popular buy-and-sell websites like Craigslist and Kijiji by people who are trying to make platonic friends, a new concept was born- using the Internet to find and make friends.

Twenty-four-year-old Katie Hartle noticed this trend, and saw an entire market being ignored- online matchmaking for friends. Hartle created FriendMatch in hopes of making it easier for Americans and Canadians to make friends online, for free.

“This is just one more way that technology can improve our lives, in this case, our social lives,” says Hartle, “We have dating sites, lots of them, but this concept is long overdue.”

FriendMatch is designed so that visitors can look up potential new friends by city. Users can also browse or post an ad for friendship without signing up in one of several categories, including:

• New parents
• Seniors
• Couple Friends
• New in Town
• Exercise buddies
• Professional and Networking
• Room mates
• Weird Friend Requests

“As our lives change, we need friends to support us, whether we are newly sober, newly married, or even newly divorced,” says Hartle, “Friendships can enrich our lives, but the trouble is, it’s not always easy to find friends.”

The website can be found at www.friendmatch.us in the United States, and www.friendmatch.ca in Canada.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

SEO Brand Management LLC of Arizona Builds Community Larger Than Vatican City in 45 Days

Leave a comment

SEO Brand Management LLC of Arizona, SEOBM, daily site traffic surpassed the 800 person population of the Vatican City in less than 45 days. Imagine in less than 2 months having 1095 people visiting your website every day and reading an average of 3.5 pages or more each visit. Granted, a little shy of the Vatican City and its 17,000 tourist visits each day, but without a pope this says much for pure organic online SEO and SEM Brand and Reputation Management. The major traffic generators have been from their stable of Video Marketing and Social Media SEO and SEM product portfolio.

SEOBM founder and President, Tommi Pajak, launched their first series of SEOB websites in late December 2010. Tommi states “SEOBM was created for the sole purpose of providing premium services for Proactive Online Brand and Reputation Management SEOwith emphasis on Keyword Rankings.

After years of servicing premier SEO companies as a collaborative supply chain partner, which served as a great education, I was compelled to lead SEOBM in a niched path as well as offering client to vertical exclusivity. We practice what we preach with the integrity to secure and extend our online reach. Kind of ironic our first milestone was the Vatican City. Quite fitting, I’m certain we’ll gain more off the popular Vatican City keywords, but I’m not inclined to build out a Vatican City Virtual Tour for their Reputation Management, our content should compel the readership to capture a qualified visit and a neutral online ref. If you look at one of the industry Key Performance Indicators, KPI’s, such as Alexa, achieving an Alexa rank under 750,000 in 45 days with our SEO friendly services and products, no PPC, just pure Organic SEO and SEM, that is what we preach. We’re not the new kids on the block by any means, we’re well seasoned and staffed with some of the best intellectual assets in the industry.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, Services, Shopping, Web, Web Marketing

Craig’s Flyer Proud of a Years’ Service!

Leave a comment

When a company reaches a milestone then it’s a pretty big event, and this is no different for Craig’s Flyer. We are proud to announce our one year anniversary; Craig’s Flyer was launched on Feb 1st, 2010 by web entrepreneur Rey Hearth.

Rey launched this site with intention of helping people simplify their experience using classified ads. By providing expertly crafted templates that allow people to stand out from the crowd, we have helped sell thousands of items for people all across the world. We have seen a steady growth in traffic, and reputation as we evolved over as a site over this past year. I don’t think anyone could have seriously predicted the overwhelming support we would get from the people who use our service. As we past the anniversary of the launch of our site, we think it’s important for our customers to know that we are committed to maintaining the great standards you’ve come to expect from Craig’s Flyer and to continually improve our website based off your feedback.

So from all of us here at Craig’s Flyer we would like to thank our amazing fans who have made our inaugural year such a success. We would also like to send a thank you out to all the people who helped build this website, and make it the place it is today.

Craig’s Flyer is a unique tool which allows you to design a professional flyer or ad in seconds and with NO programming skills, and it’s known to be one of the best classified ad maker tools on the market.

Via EPR Network
More Internet & Online press releases

Advertising, Affiliate Program, B2b, Internet, Online, Web Marketing

Network Marketing Prospecting System Launched By Robert Payne Publishing

Leave a comment

Robert Payne Publishing today announced the re-launch of MLMadeEasy.com, a free network marketing prospecting system. The MLMadeEasy.com domain name was acquired at the start of the year as part of an expansion into the home-based business market.

The appeal of the site is that participants are able to promote their own MLM business opportunity. Additionally, participants will have the opportunity to join other programs that will allow them to generate an income from their network marketing prospecting efforts, a concept known as a “funded proposal.”

MLMadeEasy.com offers those in the MLM industry a generic no-cost cutting-edge network marketing prospecting system, allowing individuals the ability to plug into a ready-made MLM success strategy. The gist of the strategy is to promote a MLM marketing system, which is a tool that everyone with a MLM business opportunity can use.

“What we have here is a simple six-step system, designed to help individuals attain MLM success,” states Robert Payne, owner of Robert Payne Publishing. “By taking an emphasis off pitching their company and products, folks will discover that promoting a MLM marketing system is tremendously more effective at building a stream of sustained income.”

With MLMadeEasy.com, those in the MLM industry will be able to promote a replicated network marketing prospecting Web site. Participants will receive real-time MLM leads when visitors enter their name and email into the form of the participant’s replicated site. Each participant will also have access to training, presenting several tactics for driving Web traffic to their replicated site.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Wikipedia Is The Site To Beat According To SEO Experts QueryClick.com

Leave a comment

“Wikipedia (WIK-i-PEE-dee-ə) is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 17 million articles (over 3.5 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. Wikipedia was launched in 2001 by Jimmy Wales and Larry Sanger and has become the largest and most popular general reference work on the Internet, ranking eighth among all websites on Alexa and having 365 million readers.”

Based on the wisdom of crowds, nothing summarises a concept better than Wikipedia. The reference site has came a long way in its ten years in existence. From a heavily criticised agglomeration of unreliable information, and the bane of the teaching profession, to the most widely used point of reference on the internet.

Its credibility derives largely from the very aspect of its being which was the cause of such negativity in the early days; the indiscriminate access to the article editing process. By not only affording everyone the chance to modify, update and add to existing articles, but to encourage this strategy, the site attracted many sceptics.

However, following some extensive Wiki-vandalism, in which users would deliberately and cynically alter information, it seems that the joke has worn off. Prevailing attitudes have demonstrated the overwhelming success of the open approach to knowledge sharing, in which it has been proven that those who actively edit and submit articles are the people who care enough about a particular subject to do so.

According to SEO company QueryClick.com, such an approach has unquestionably paid off, a fact powerfully demonstrated by the strength of Wikipedia’s performance with search engines. A spokesperson from QueryClick said:

“From personal experience, we are all aware of the unrivalled visibility of the online encyclopedia in search engine results pages. It is often we find that all that stands between our clients and the top spot is a Wikipedia entry on that particular subject.”

Speaking of a venture which has paid off, the relative success of Wikipedia seems all the more impressive given its non-commercial status. It is entirely free to use, and is funded by the Wikipedia Foundation which in turn relies on public contributions and grants.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

SEO Experts QueryClick Welcome The Rise In Professional Usage of Social Media

Leave a comment

The consistent growth of social media interaction throughout society has been a central topic of technological discourse over the past few years. The more recent uptake of the platform as a base from which to broaden business, as well as social connectivity, has become the latest development in the evolution of the social media phenomenon.

A study published by Trendstream on Tuesday demonstrates the progressive adoption of social media by businesses as a key tool in their inventory, equipping them more effectively and further enabling them to better communicate their message. The research, as part of the wider Global Web Index project, purports to illustrate the evolutionary shift in social networking over the past 18 months.

It is now believed that approximately 60% of Fortune 500 companies have created a Twitter account; almost double of the figure for the previous year. At the consumer end, research by ExactTarget stated that 40% of a survey had expressed their approval of a company or brand via Facebook in order to receive promotions and discounts.

A QueryClick.com spokesperson commented on the positive findings of the report:

“From the research carried out it is clear that the growing trend for B2C interaction via sites such as Facebook and Twitter has been bolstered at both ends by the behavioural modifications which have taken place.”

According to the findings of Trendstream, the advertising and marketing industry are leading the way in their involvement in real-time social media activity. Behind them – and by some distance – comes IT, retail, healthcare and the financial services, all of whom have embraced the business potential offered by social media activity.

Whilst the participation of the study respondents in real-time social networking and microblogging increased by some 20% over the time-scale, contribution and engagement with blogging and other static online dialogues decreased significantly. Blog writing has fallen by 4%, while forum contribution has undergone an 11% decrease.

The move away from the creation platforms (blogs and forums) to real-time networks mirrors the move into the world of immediate updates and constant communication by professional individuals and firms. One insightful statistic provided by the Trendstream report sheds further light on the connection between these factors: that the increase in links to company news stories was bettered only by the rise in the upload and browsing of personal photos.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Bing Making Friends With Facebook Is A Wise Choice For Microsoft’s Search Engine Claims Edinburgh SEO Company Queryclick.com

Leave a comment

Microsoft’s bid at the search engine market has been slowly chipping away at Google’s stupendous lead, but Bing still has a long way to go before it could have any dreams of clinching the top spot.

However, a massive upgrade to the decision engine could see Bing with a new selection of offerings that will draw young, savvy searchers its way. One of the biggest changes are the way the engine will return some searches with less of a traditional results page and more an interactive app that allows searchers to quickly modify the results. The other is the inclusion of a social search feature.

By teaming up with Facebook, Bing will look through recommendations made by your friends in the aim of returning more relevant and personalised results to your searches.

A spokesperson for SEO company Queryclick.com said this was a good choice for the company, and one that could pay off for it in the future. “When you look back at the way the social market has grown in the last few years, it’s clear to see that more and more people are turning to the internet as a way to interact with friends as well as a way to find information.

“By combining search results with a social aspect, Bing could prove attractive to web users who spend the majority of their time on Facebook – and there are plenty of those out there.”

The new feature is the result of a deal between the decision engine and the leading social networking site. Providing users have recently logged into their Facebook account, Bing will automatically recognise their account and search through all of the content associated friends have chosen to click a ‘Like’ button for.

The brand power of Facebook could be a huge asset to the decision engine and the partnership could also see Bing able to offer something new to the search market. While Google has also attempted to tap into the social networking market, its success has been nowhere near that of Facebook, and by partnering with the biggest social networking site of the time Bing may have the power to shake the foundations of Google’s prime position.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Microsoft Could Upset The Status Quo With Plans To Join Online TV Battle With Apple And Google, Says Seo Experts Queryclick.com

Leave a comment

It’s been reported that Microsoft is on the brink of revealing a web connected television service that will directly rival those of its main competitors, Google and Apple.

The new device is expected to be showcased at the Consumer Electronics Show in Las Vegas, and will mark yet another effort by the software giant to beat rivals by releasing its own version of already hyped products, claimed a spokesperson for SEO company Queryclick.com.

However, this isn’t the first time Microsoft has made a foray into online TV. Back in 2002 it launched a media centre platform which, while innovative, didn’t have the audience reach needed to make it a success at the time. It’s a different story these days, and Microsoft could be in a position to release a very strong TV offering.

Brier Dudley of the Seattle Times explained that the device uses a version of software used in Microsoft’s embedded device software overlaid with the interface used by Windows Media Centre. It will offer media streaming and remote-control capabilities.

SEO company Queryclick.com said Microsoft could gain a lot of traction in the market by pipping Google to the post with its release of the new software. “Despite a slow start, Apple has since had a lot of success with its TV offering and it was no surprise to us that Google would be running with the innovation.

“Now there are rumours that Microsoft is also about to join the battle and, what with Google TV already suffering delays and setbacks, it could have an opportunity to put a dent in the market for the search giant. While early adopters may have already chosen their web-TV device, there will be a significant number of people who will surely wait to see what Microsoft will bring to the table.”

At the end of last year there were reports that Google asked a number of its TV-manufacturing partners to delay the release of their Google TV units as a direct result of complaints from early critics.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Google Plans Education Software For App Shop

Leave a comment

SEO experts Queryclick.com thinks Google is on the right track with plans to sell education software through its app store.

Always a company keen to look ahead for potential expansion, it’s been revealed that Google is planning to sell education software through its app store.

The industry for online learning products in the USA has been predicted to reach a value of as much as $5 billion in coming years, and recent reports that Google has been talking to educational software companies suggest the search king is eyeing a slice of the educational-pie.

Google App Marketplace already has games and instruction tools for teachers but the online powerhouse is said to be in the process of luring new developers onboard, to help it broaden its offerings. This would allow outside developers to market their products to educational establishments and would be a new venture for the search engine, which already works with schools by providing teachers and students with free software.

Google is wise to continue looking for ways to remain relevant, said a spokesperson for SEO company Queryclick.com. “Google didn’t get where it is today by sitting back and letting new innovations roll over it. Time and time again we’ve seen the search giant snap up start ups or established players in markets that are set to heat up.

“What’s more, apps are where it’s at right now, largely thanks to Apple and the original iTunes model, so it seems sensible for Google to find ways to offer unique content and applications to users.”

If Google’s foray into educational apps is successful, it could provide the company with a substantial new revenue stream, but could also prove invaluable when it comes to netting new customers for the company. By giving Google products prominence at an education level, the Mountain View giants could build brand recognition at an early age and ensure it remains relevant for the next generation of internet users.

Speaking of the initiative, Google’s business development manager for education, Obadiah Greenberg, said: “If we can provide access to education apps to our 10 million users in thousands of schools, then that would be a win all around.”

Queryclick agreed with the view that Google could be making a tactical brand movement as well as a revenue driven one, explaining: “For Google, brand is incredibly important and, despite hanging on to the title as the biggest search engine, it can’t afford to sit back. Recent news that Facebook has overtaken the search giant as the most popular site for American users is sure to have the company searching for new opportunities, and the educational business could be the perfect opening.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Search Engine Optimisation Experts QueryClick Welcome The Intellectualism of Google Search

Leave a comment

Google has long dominated the search culture in society, providing solutions to all manner of queries. Whether you need directions, a plumber or a birthday present, for many the first stop is Google. It has entered into the social lexicon as a synonymous term for search itself; to “Google” something is to find the answer to your question.

The search engine giant has taken a step further into our lives recently with the development of their ‘Culturomics’ tool. This searchable database of over 5m digitised texts allows Google to compare and analyse the significance of certain words, phrases and concepts within the context of culture, dependant upon their relative proliferation throughout the literature.

The tool represents a new dimension in search, providing insightful information on society in addition to simply presenting users with suggested solutions to arbitrary questions. Of course, Google has always utilised various algorithms in their quest to organize SERPs into an order based on relevance, however, the latest undertaking offers the means to engage with that order in a more analytical and in-depth manner.

A QueryClick spokesperson commented on the new approach to cultural research:

“The computational analysis of cultural trends is not a new phenomenon, but the Culturomics tool represents the most comprehensive and widely available instance of such an approach to sociological study. Using the tool, research into linguistic development as well as cultural shifts can be studied with ease.”

For instance, a quick comparison of the proliferation of Elvis Presley and Frank Sinatra over time shows that the latter was theoretically the most popular/famous/written about of the two until the late 1980s. After this point Elvis took over and has remained more culturally significant since.

In addition to the culture comparison tool, Google has also developed the Reading Level function, available within the Advanced Search options. The process allows users to set their reading level to either basic, intermediate or advanced depending on the complexity of results they seek. This filter then separates the wheat from the chaff so to speak, and purports to offer a more relevant group of results based on the user’s reading level.

The results can sometimes cause concern with regards to their implications however. For example, a search for ‘biology’ on the advanced level returns the wikipedia page for the term, whilst the basic results allocate top spot to a video of the Girls Aloud song entitled ‘Biology’. From this it seems that if you don’t like complex biology, you must either be a girl, prefer pop music, or both.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, SEM, SEO, Services, Web, Web Marketing

Learn SEO Launches Brand New Web Presence

Leave a comment

Learn SEO is a website dedicated to providing up to the minute accurate information on Search Engine Optimisation and allowing it’s users to become more informed about the subject-matter of SEO without having to resort to paying a large SEO Company to handle an SEO Campaign on their behalf. The Manchester based outfit has complimented its vision with a brand new web design and the initial feedback from consumers suggests it was a positive step worth taking. The main target audience for the website will be the same consumers that so many SEO Companies aim to target – consumers with an interest in Small Business SEO.

Learn SEO has recently expanded its offering with a new range of SEO courses to compliment its brand new web design. Initial feedback from the courses suggests they are a very welcome additional to the marketing arsenal of small businesses looking to find more information about SEO. The new structure of the website and the expanded course offering has prompted many small business owners interested in SEO training to get in touch with the webmaster, Gareth Mailer.

“Needless to say we are delighted with the feedback we have received so far”, says Gareth. “I think small business owners are literally crying out for options they can pursue when it comes to marketing their products and services online and the initial feedback we have received from running our courses has been very positive.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, Internet, Online, SEM, SEO, Services, Video, Web, Web Marketing

Info Media Consultancy Helps United Arab Emirates Companies Grow Using the Power of the Internet

Leave a comment

A new company called Info Media Consultancy is transforming the way businesses in the United Arab Emirates market themselves, according to Managing Director Hani Masgidi. “After the world financial crisis, businesses need to find new ways to attract and retain customers if they are to remain competitive. The good news is that with proper guidance, this form of marketing is both cost-efficient and highly effective.”

Info Media Consultancy offers a variety of services to their clients. In most cases, Mr. Masgidi recommends that a company start with a customized strategic marketing plan. This plan focuses on optimizing your online presence for both user experience and search engine optimization. “Many companies don’t realize the impact your website has on your bottom line,” says Mr. Masgidi. “Make the necessary changes and you will see an immediate increase in both leads and revenue.” Some of the components of the strategic marketing plan include search engine optimization (SEO), email management, video marketing, user interface analysis and internet advertising.

Info Media Consultancy has several advantages that make them stand out over the competition for UAE marketing consultancies. For one thing, they are on the cutting edge when it comes to online marketing practices. “There are innovations in internet marketing every day,” explains Mr. Masgidi. “What worked a month ago may no longer be effective today, so you need to choose a consultant that monitors trends constantly.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Chinese Search Engine Beats Google for Building Web Presence in China

Leave a comment

Baidu CEO Robin Li’s appearance last week at the Web 2.0 summit has sent a clear message to western online entrepreneurs: his site, not Google, is the go-to search engine for implementing the all-important SEO (search engine optimization) that draws Chinese customers and builds a web presence in China.

“Baidu answers more search queries in China than any other search engine in any other market, including Google in the US,” said Li. His claim is backed by hard evidence. Last April, investment group Susquehanna International gave Baidu stock shares a bullish $1000 price target, as a result of its incredible 165% growth for the quarter. As far as online marketing, Baidu has managed to capture 62% of China’s market, compared to Google’s 20% share.

“We have a lot of room for growth,” Li said. He was referring not only to the fact that just 1/3 of Chinese people (420 million) have Internet access, a number growing exponentially, but also to his plans to take Baidu worldwide.

“I am definitely refocusing my China SEO strategy,” says Kerry Xie, a Chinese born, Los Angeles based graphic designer and English to Chinese translation specialist. “Foreigners should understand what it means for Robin Li to make such optimistic statements at the Web 2.0 Summit. He’s not just pulling ahead in the race with Google. He’s won the race, at least in China. I’m shifting my China online ad budget entirely to a Baidu PPC (pay per click) campaign.”

China SEO and Chinese web marketing expert Jacob Cooke concurs, but for different reasons. “Baidu has played by the Chinese government’s rules, and has benefited tremendously as a result of that and Google’s stand on censorship. Filtering content and sites perceived as harmful to Chinese web-surfers actually gains Baidu more users than it loses by acknowledging its censorship. I’m recommending Baidu as the first priority for my clients’ China SEO objectives.”

Justin Richardson, an education marketer from Australia who helps Chinese students study abroad, has been focusing on Baidu to the exclusion of Google for some time. “It’s not just the censorship issue that puts Baidu ahead of Google in China,” says Richardson.

“Baidu was created in Chinese for Chinese people, so of course it’s more appealing to them, both in form and function. Chinese searchers interact with the search engine differently than do their western counterparts. They can’t scan information as quickly, due to the nature of Chinese characters. Also, they input their search phrases very carefully. Baidu takes these differences into account, making for a better overall search experience. Many of my customers have said so, which is why I use Baidu almost exclusively for my China SEO efforts.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Microsoft Try to Beat Google At Its Own Game With Launch of Bing Android App Claim SEOs Queryclick.com

Leave a comment

Digital experts Queryclick.com says Microsoft are brave to step into Google’s Android territory, but it’s a risk that could pay off.

With the recent release of its Bing app for Mobile Android, Microsoft proved it isn’t afraid of getting its hands dirty when it comes to the battle for smartphone supremacy.

The launch of Microsoft’s Windows Phone 7 may have shaken up the playing field, but the software company has clearly been diversifying its efforts in an attempt to capture as many potential customers as possible – even if it is using competing hardware.

While the software company first launched the Bing app a few months ago, it was originally only available to Verizon Wireless customers. Perhaps this partial roll-out was a way for Microsoft to test the water, but if it was it seems the experiment has been deemed a success, as the app is now to be rolled out across Android.

A spokesperson for SEO company Queryclick.com revealed the belief that steps like this could give Bing the foothold it so desperately needs to gain more search market share. “Microsoft is still a software powerhouse, there’s no doubt of that, but the last year or two have been difficult for them in many ways.

“By failing to make the initial impact hoped in both the search and mobile markets, faith has been shaken somewhat. However, some of the features offered by Bing are great and are likely to continue to appeal to people who are happy to be re-educated when it comes to the search experience.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Yahoo Says It’s Focused on The Future, SEO Company Queryclick.com Says It Should Keep Searching

Leave a comment

With the search sphere becoming ever more social, Yahoo’s CEO Carol Bartz promises the struggling company still has its eye on the future – despite falling profits and rumoured downsizing. SEO experts Queryclick.com claim Yahoo is wise to keep an eye on the future, but shouldn’t ignore search.

Last week, the CEO denied rumours that the company – whose stocks were lower at the close of business last Tuesday than they were at the beginning of the year – is considering merging with AOL. Instead she claimed that Yahoo is focused on the future, and that many of the issues the company faces are image based, and only a problem for technological and financial centres.

She said the average user, outside of Silicon Valley and New York, knew what the company stood for, and that part of her role was to educate people that the company is not a Google, it is a Yahoo.

A spokesperson for SEO company Queryclick.com commended Bartz for her stance, and suggested this was the right way for her to approach the criticism. They said: “Yahoo has been in what looks like a difficult position for a long time, but much of this is related to how well the company performs in comparison to Google.

“If you take the Mountain View giant out of the equation, you see a company that still has a lot of things going for it; brand loyalty, a search partnership with Bing and a lot of valuable user data.”

It could be these three areas that will see the company drag up its market value and re-establish its place among the big boys of the online world.

In the wake of the news that Facebook will launch its own alternative to email, Bartz also hit out at those questioning Yahoo’s ability to stay relevant in the face of the continuing online revolution. Speaking at the Web 2.0 Summit in San Francisco, Bartz claimed that rather than simply follow in Facebook’s targeted-ad-footsteps – as while Yahoo has a lot of user data, it is not aggregated in the same way – Yahoo would be concentrating on making sure publishers were able to offer users the right kind of content.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Social Networking, Web, Web 2.0, Web Marketing

Facebook Mobile Developments Benefit Both Business and Consumer According to SEO Experts QueryClick.com

Leave a comment

Facebook Yesterday launched a series of developments to its mobile operations in a bid to capitalise on the growth in mobile internet access. The increased market presence of internet via mobile is especially important for the expansion of Facebook in the developing world, where the nouvelle connected are typically leapfrogging desktop access and moving straight into the world wide mobile web.

The primary improvement has been made in relation to the recent development of Facebook Places, a tool which allows Facebook members to share their whereabouts with other Facebook Friends. The revelation of Facebook Deals has heralded a new era in the interaction of mobile users with participating retail or hospitality venues.

Speaking on the increased proliferation and significance of mobile internet access, SEO company QueryClick.com said:

“While desktop search has actually fallen approximately 15% YOY, mobile search traffic has risen some 247% over the course of the past 12 months. In this respect, businesses cannot afford to ignore mobile web access, especially ‘mobile’ mobile web access, in which users on the move are now able to locate the best deals near their ever-changing locations.”

By ‘checking-in’ to one of many stores, restaurants, and other businesses, users are rewarded with relevant vouchers, discounts, and deals based on their location. The vouchers received by users are then presented to the nearby venue in return for a discounted service or product. For consumers this strategy obviously offers a valuable reward for their online participation, whilst businesses are able to promote their services on a new level, as well as keeping track of their success throughout this marketing scheme.

SEO Experts QueryClick.com are well aware of the benefits of data tracking for the development of any business, and praised the capacity of the Deals tool to track their claim rates, and thus determine the relative success of their ‘Deal’.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing, Wi-Fi

SEO Experts QueryClick Welcome Skype Subsidised Wi-Fi Hotspots For Internet Week

Leave a comment

Internet Week began in New York City in 2008, and incorporated over 250 events last year. 2010 sees the première of the five-day festival in Europe, with the schedule of events to take place throughout London. It is presented by the International Academy of Digital Arts and Sciences, and is open to any willing company eager to participate in this celebration of the digital industry in Europe.

Running from the 8th – 12th November, the festival, boasting over 80 events, will be enhanced by the announcement that Skype will be subsidising free Wi-Fi access throughout the UK for the duration of the event via the Skype Access service.

Commenting on the relationship between Skype and the Internet Week Europe, Co-Chairman David-Michel Davis said:

“What better way to celebrate that impact than partnering with Skype to make the Internet more accessible than ever.”

It certainly does show a commitment on Skype’s part to further the accessibility of the internet in public places, albeit for the 5 days of the festival only. SEO Experts QueryClick view the provision of free access as a hugely positive addition to the Internet Week event, insisting that:

“It makes sense that internet access in public spaces should be offered for free in accordance with the principles of the event, and the celebratory nature of the festival.”

The availability of free internet access to all in the UK increases the reach of the week of talks, conferences, challenges, and debates to all those outwith the London perimeters. The inclusion of big name brands such as Google, BBC, Yahoo!, and Lonely Planet ensures that the event will be a highly popular one, luring in the crowds with the crop of digital celebrity.

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

SEO Experts QueryClick.com Discuss Google Place Search and The Heightened Importance of ‘Local’ Results

Leave a comment

The launch of Google Place Search at the end of October has significantly altered the face of Google SERPs. With the focus now placed emphatically on local results, the ramifications of this change will affect a range of companies as well as the operations of the average SEO.

The most notable change to the result lay-out is the abolition of the “7-pack” section which previously appeared at the top of the page. The familiar grouping of 7 local search results adjacent to the map display has been replaced by a more comprehensive listing of local search results, with the geographical visualisations now located in the right hand column – an alteration which has caused concern due to the subsequent obscuration of the Adwords section.

According to Andrew Shortland, founder of ‘Local SEO Guide’, the tool lends itself to small businesses. His belief is that the new format “intensifies the competition for local rankings”. Shortland also points out that sites with a physical address within the searched for city will gain an advantage over those which lack the corresponding location.

In a similar vein, customer reviews will also benefit a business site, affording reviewed businesses a greater prominence within the SERPs.

The driving theory behind the latest development is the statistic offered by Google that over 20% of searches are location related. This may now be increased as search habits are modified to make better use of the Place Search function.

SEO company QueryClick.com believe that different sectors will be affected to varying extents by the introduction of this tool.

“The tool will affect some industries more than others, with one obvious example being the hospitality industry, for whom geo-modified search queries will play a more significant role. In such cases, search engine optimisation will revolve more closely around the location of a hotel or restaurant. Place Search definitely heightens the importance of local results, but does not represent a complete usurpation of organic search.”

Via EPR Network
More Internet & Online press releases

Advertising, B2b, eCommerce, Internet, Online, Search, Searching, SEM, SEO, Services, Web, Web 2.0, Web Marketing

SEO Experts QueryClick Welcome News That Britain Leads the Way In Online Shopping

Leave a comment

In a report carried out by the US consultancy group Boston Consulting, it has been revealed that the UK is a global leader in the field of e-commerce, with the highest online spend per capita in the world. The internet has contributed approximately £100bn – 7.2% of GDP– to the British economy in 2009, and represents the second largest online advertising spend after the USA.

According to search engine optimisation experts QueryClick, the dominance of the UK in the e-commerce sector has been borne out of a growing tendency of the British public to utilise online shopping services due to a marked desire to receive value for money.

“Many people in the UK feel they are able to get a better deal online, and often this is the case. The atmosphere of economy in Britain drives many to seek out better value for money via online shopping. The rise in dominance of the world of e-commerce has resulted in a greater level of competition which, for us, equates to a greater opportunity to offer our services in a region in which we are market leaders.”

The internet as an independent sector would be classed as the fifth largest industry in Britain, just behind the financial services, which accounted for 9% of GDP in 2009. The BCG study, aptly entitled The Connected Kingdom, discovered that internet companies in the UK employ over 250,000 staff, with many of these positions made available by various SMEs.

Co-author of the report and partner at BCG, Paul Zwillenberg, provided an insight into the report’s findings:

“Everyone thinks the global Silicon-Valley-based companies are driving growth, but this report makes clear that in the UK it is coming from the ‘mom and pop’ businesses. They now have global footprints, they are selling to the ‘long tail’ and they are making their businesses more efficient.”

The driving force behind the lead status of the UK for e-commerce stems from the notable amounts of money spent by Brits online. Research by eMarketer tells us that some 28.5 million Britons make online purchases, whilst around 40% partake in online shopping at least once a month, spending on average £71 monthly.

All this has come despite the relatively slow broadband speeds experienced within the UK, as well as the recent recession, in which, as SEO company QueryClick points out, online advertising spend continued to grow YOY despite the overall contraction in advertising expenditure.

Via EPR Network
More Internet & Online press releases