Plusnet, the home phone and broadband provider, has announced the launch of a new TV campaign, bringing to life its new fibre offering, which is eight times faster than copper broadband*. With fast cars and humorous characters, the advert portrays the new fast and affordable fibre broadband product.

The new advert is a cross between the blockbuster movies ‘Cannonball Run’ and ‘Talladega Nights’, and uses a wide range of characters from an ice cream seller and learner driver, to main character Joe and his dad driving vehicles at high-speed. The advert highlights the benefits of superfast fibre optic broadband and that more people can get faster speeds with Plusnet Fibre, without paying the earth for it. This new advert will first appear on ITV during X Factor and the run up, until 23rd November.

Commercial and Marketing Director at Plusnet, Nick Rawlings, said: “This is the first time we have promoted our fibre product above the line and we’re excited to be introducing an up to 76Mb/s broadband product at this market leading price. Plusnet really wants people to get superfast at a super price.”

Creative Director at advertising agency Karmarama, Sam Walker, said: “We wanted to create an action-packed advert in keeping with Plusnet’s light-hearted personality.”

Plusnet has made a host of changes to its fibre broadband products including the introduction of new Plusnet Extra Fibre offering up to 76Mb/s with a 250GB usage allowance while upload speeds have been increased to up to 19.5Mb/s.

Following a successful customer trial, 57 per cent of Plusnet trialists confirmed this improved fibre product made the internet more integral to their lifestyle than it was already. The new look product more than doubles the usage allowance of Plusnet Extra Fibre from 120GB to 250GB, increases speeds but reduces the cost. Additional changes to the fibre suite include increased upload speeds to Fibre Value, now up to 9.5Mb/s. Existing Plusnet Extra Fibre customers can upgrade to the new speeds and usage and take advantage of the lower cost via their online account or by calling 0800 432 0200.

Continuing to win industry awards, Plusnet has won four uSwitch Broadband Awards, Best Fixed Consumer Broadband from ISPA and, for the third-time running, is recommended by Which?.

Via EPR Network
More Internet & Online press releases