Icona Design Group and Laureti Mobility Group partner over connected multimodal mobility

LONDON, 26-Oct-2022 — /EPR INTERNET NEWS/ — The roaring 20s of this century are already seeing the mobility revolution through the rise of electric and autonomous technologies, continued innovations of Hyperloops, electric planes and maglev trains. Yet as we head towards 2030, the global share of the urban population is projected to rise further to 60 percent.

How are the smart city creators preparing to cope with the added stress on urban life and resources? An average time spent during public commutes in major European cities represent 9.2 % in a person’s day. The ever–changing demands of our personal life and work will require constant productivity in each waking hour of our daily lives. For most people, urban transportation is a tolerable soul–sucking time–dead necessity. The cities of the future need to focus on seamless access to services and inter–city transportation through a more human–centric view.

Why? Because smart cities are meant for smart living and there is no smart city without smart mobility.

The vision of the newborn partnership between Icona and Laureti delivers precisely the solution we need for the future of urban mobility. Icona, a well–known award–wining name in the automotive sector is now developing ecosystems for smart cities and autonomous pilots. 

The MiRA ecosystem for multimodal and smart city use is like going through the city where everything works exactly to the users’ needs and their convenience. It maximizes their productivity and relieves them from fragmentation and hassle across various modes of transport. 

Currently, MiRA.OS is the lynchpin of the Laureti ecosystem experience where user’s lifestyles, Laureti cars and the AI– powered MiRA are connected. So users can experience a seamless, synchronized and more productive mobility across different cars, and very soon across different modes of transport.

The partnership reveals a story of cross pollination of ideas and technologies where MiRA’s current use case is repurposed to deliver a wider solution for daily commuters to make their journeys seamless and productive. The vision is to connect users with transport systems and city amenities as a personalized single network in each journey. Whilst Laureti sets to provide the technology; Icona will package design and technology for smart city contractors as a readily available turnkey product, thanks to its vast experience, having designed such unique projects like the Hyperloop capsule and being an active part of real projects such as the Shanghai Full–chain Smart Driving Pilot Zone.

“Icona’s vision of the future is embedded in every project across a wide range of sectors. For years, through the lens of our design, we have been showing the world how our future will be reshaped by the connected, digital and seamless experiences. As we lead this from the forefront, we see an immediate opportunity where our design and creative capabilities can be further strengthened by an addition of the MiRA software. This means we can package the design, project plan and supporting software services as turnkey offering for our clients which enables them to more efficiently build their projects.” Said Teresio Gigi Gaudio, CEO of Icona Group. 

“Helping commuters to optimize their productivity during travel is what MiRA does, while living up to the tenets of sustainability. If you could regain 30 minutes of commute time to be productive, that is a bedtime story for your kids. The savings of each commute time add up to something significant that will profoundly benefit not only at an individual level over time but also at a macro level. Our plan is to enable a better work–life balance for people through mobility. If our solution could represent a few cents on the daily ticket price across Europe to make it affordable, we are looking at revenues starting from $ 200,000 per day.” Marcus Paleti, CEO of Laureti added.

According to Laura Ferrero of Icona Group, “we don’t have to wait for the autonomous future to arrive in order to implement this technology, we can start adapting this into the existing transport modes and city infrastructure to enable the transition towards full autonomy”.

“In the near future, we are looking to launch a pilot zone where visitors will have the chance to experience a glimpse of their future. We want them to realize that there is a better future awaiting them through what we are creating today”. Says Enea Colombo, managing director of Icona Group.

SOURCE: EuropaWire

Free, in-depth online training course on Identity Resolution

MILFORD, CT, United States, 25-Oct-2022 — /EPR INTERNET NEWS/ — Teavaro and the Customer Data Platform Institute today released a free, in-depth training course on Identity Resolution. The course is the first in a series planned by CDP Institute, a vendor-neutral organization that educates organizations about customer data management tools and techniques.

The Identity Resolution course is available for online, on-demand delivery. It includes modules on Identity Resolution Fundamentals, Identity Graphs, Data Privacy and Identity Resolution, and Benefits of Identity Resolution. Each module includes several lessons with video lecture, exercises, and downloadable supplemental materials. Users can complete the course at their own pace.

Anyone can register for the course at https://academy.teavaro.com/. There is no fee and student information will not be shared with anyone outside of Teavaro and the CDP Institute.

“Identity resolution is a critically important but poorly understood topic for today’s marketers,” said Dr. Dirk Rohweder, COO and Co-Founder of Teavaro, a cloud-based Customer Data Platform that helps organizations deliver personalized marketing experiences on any media and device. “We are pleased to offer this course as a way of helping the marketing community understand how to gain the most value from modern identity resolution techniques.”

“We applaud Teavaro’s generosity in making this course available to the marketing community,” said David M. Raab, CEO and Founder of the Customer Data Platform Institute. “Equipping marketers with a better understanding of identity resolution will help them to address third-party cookie deprecation, new privacy regulations, and customer expectations for a unified experience across all interactions.”

About Teavaro
Teavaro helps you to truly connect with your customers in a digital world. Our platform creates value from knowing your customers based on consent. Identity resolution across devices, channels, and domains is the foundation of our offering and any first-party data strategy. It is the key enabler for personalization, higher media efficiency, and improved multi-touch attribution. Our enterprise-grade platform is built based on data security and privacy by design. Combining innovation with agility, we support you to build real-time marketing at scale. Teavaro is certified as a RealCDP by the CDP Institute.

About CDP Institute
The Customer Data Platform Institute educates marketers and marketing technologists about customer data management. The mission of the Institute is to provide vendor-neutral information about issues, methods, and technologies for creating unified, persistent customer databases. Activities include publishing of educational materials, news about industry developments, best practice guides and benchmarks, directories of industry vendors, and consulting on related issues. The Institute is managed by Raab Associates, a consultancy specializing in marketing technology and analysis. Raab Associates identified the Customer Data Platform category in 2013. Funding is provided by a consortium of CDP vendors.

SOURCE: EuropaWire

USPS Awarded USCG Nonprofit Grant for America’s Boating Channel

Raleigh, NC, USA, 2022-Oct-25 — /EPR INTERNET NEWS/ — United States Power Squadrons® (USPS) has been awarded a new grant from the U.S. Coast Guard to substantially expand America’s Boating Channel™, USPS’s boating safety and boater education video service.

USPS, founded in 1914, is a volunteer-led nonprofit organization of more than 21,000 members dedicated to the shared mission of making boating safer through education. USPS is America’s Boating Club® – For Boaters by Boaters™. Organized locally into 320 squadrons, USPS provides boaters across the nation with the skills they need to boat with confidence and enjoy the waterways. USPS creates and teaches boating classes online, in person, and on the water, and offers free vessel safety checks (VSCs) to ensure that boaters have safe watercraft.

To advance its mission, USPS operates the America’s Boating Channel video service. Now in its seventh year of operation, America’s Boating Channel is financially supported through a series of grants from the Sport Fish Restoration and Boating Trust Fund administered by the U.S. Coast Guard. As part of the Fiscal Year 2023 National Nonprofit Organization Recreational Boating Safety Grant Program, USPS was awarded funding to grow and extend America’s Boating Channel from July 2023 through September 2025.

In acknowledging the grant award, USPS National Educational Officer (NEO) Vice Commander Bill McManimen, SN commented, “United States Power Squadrons’ boating safety and boater education video service, America’s Boating Channel, received awards for being the Top Marine Media Outlet in 2021 and for producing the best PSA Video Series in 2022, but its most meaningful award came in June in the form of increased support from the U.S. Coast Guard. Work on the new grant commenced in July and much has already been accomplished. The new grant will enable us to substantially expand America’s Boating Channel into a mainstream media offering over the next three years.”

America’s Boating Channel is targeting four growth areas.

1) New Video Series
Twelve new titles will be developed, produced, and distributed each year as America’s Boating Channel’s seventh through ninth seasons of boating safety and boater education videos. For Season Seven, video concepts in development since July include border crossing; preventing slips, trips, and falls; partnering in command; disembarking hazards; boating with small children; engine failure causes and cures; towed sports safety; tying dock lines; introducing automatic identification system (AIS); marine radio etiquette; navigating locks; and why wearing a life jacket is cool. Season Seven video scripts are now being written, which will be followed by field production and launch in Spring 2023.

2) Viewership Promotion
America’s Boating Channel will stimulate video viewership with a year-round campaign, including daily posts across multiple social networks and media outlets designed to creatively alert and memorably impress upon the boating public the inherent risks associated with boating, to persuade recreational boaters to adopt safe boating behaviors, and to remind them of these behaviors with creative variations on promotional campaign themes. In addition, the service’s exploration of social media platforms with youthful demographics will be rolled-out as a new promotional program. Since July, the service has promoted Season Six videos and a countdown to the public launch of Inlet Drone Videos.

3) Smart TV
America’s Boating Channel’s smart TV initiative includes the development, launch, and operation of a new free-to-the-user video-on-demand (VOD) app offering boating-themed video content in a format like leading subscription VOD services. A no-cost linear video channel, which will present boating-themed video content on a continuously playing schedule, will supplement the VOD app for a more traditional TV viewing experience. Boating news, sports, and entertainment television programs and motion pictures will incorporate boating safety and boater education videos as public service announcements (PSAs). Technology suppliers and content providers have been participating in the project since July.

4) Inlet Drone Videos
America’s Boating Channel will launch a new service offering based on the video concept tested during its prior USCG grant to prepare recreational boaters for their first sorties into harbors, rivers, and other high-traffic entrances. Inlet Drone Videos will feature low altitude aerial shots of leaving from and returning to major US waterways across the nation with narrative explanations. During the grant period, forty inlets will be covered and a training system with production technical details and processes for participants nationwide to create and submit drone footage for inclusion will be offered. The world premiere of Inlet Drone Videos covering Cape Fear, Haulover, and Columbia River will take place November 5.

About America’s Boating Channel
America’s Boating Channel™ is produced for United States Power Squadrons® (USPS) by Lafferty Media Partners (LMP) under a grant from the Sport Fish Restoration and Boating Trust Fund administered by the U.S. Coast Guard. The service features professionally produced high-definition safe boating and boater education videos. America’s Boating Channel has been recognized with the National Boating Industry Safety Award as the 2021 Top Marine Media Outlet and with the 2022 International Boating & Water Safety Summit Communication Award for the top Video Public Service Announcement (PSA) Series. As the premier boating organization dedicated to “Safe Boating through Education” since 1914, USPS is America’s Boating Club® – For Boaters, By Boaters™.
AmericasBoatingChannel.com

 

Via EPR Network
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How to Choose the Most Reliable SEO Company without Breaking a Sweat

LONDON, 2022-Oct-05 — /EPR INTERNET NEWS/ — Have you ever thought about your life as a business owner nowadays without technology? How would you manage your orders? But most importantly, how would you boost your company viewings? Could you promote your business without technology? Maybe yes, but this method will take longer and is not guaranteed. It can be frustrating sometimes to understand the basic marketing concepts and how to make your business blow up. Although there are no such fixed “recipes” for doing so, you can now relax because an SEO company can do the job for you. An SEO expert is a person who can make your life much easier by working on innovative ways to promote your business. If you are intrigued by the idea, let’s dive into the subject.

What is SEO?

In today’s corporate environment, SEO is constantly being discussed. You think you understand search engine optimization (SEO), but you may not know all the services included in the package or how to get the same results as an SEO company.

Suppose you want more customers and more exposure for your company. In that case, you need to familiarize yourself with Search Engine Optimization (SEO) or let an SEO expert do the job for you.

Search engine optimization is a kind of digital marketing used by company owners to raise their brand’s awareness, website visits, leads, and sales and profits. SEO comes from “Search Engine Optimization,” an acronym that has been widely used. Although SEO was not so famous in the past, it is trendy to ask for an SEO agency’s services.

SEO is a strategy primarily used to improve a site’s visibility in organic search results and hence increase the likelihood of it being visited by its intended audience. Think of it as your loyal, brilliant friend who helps bring your business to the top market.

How does it Work?

Crawlers, often known as bots, are used by major search engines like Google and Gibiru to catalog every piece of online material they can discover. The crawler commences its journey from a specified web page, which explores the site’s internal linking structure and any external linkages to other sites. It learns then about each page and its semantic connections to others in the search engine’s colossal database, known as an index, from the content on those sites and the context of the links it follows.

Search engines use sophisticated algorithms to compile the most relevant and helpful results in response to a user’s query, whether that phrase is typed in or spoken to the search box. Web sites with text, news stories, photos, videos, local company listings, and other specialized content may appear in these organic results. If it sounds too complicated for you, do not miss out on the opportunity of hiring an SEO expert who can treat your business as their own.

Is it Worth Hiring an SEO Expert?

It is ok if you want to do SEO on your website (DIY) because learning is the best trait that a human can have. Hiring an expert, however, ensures that the process, which is crucial to the success of any organization, is handled with the utmost expertise and professionalism. Finding a good SEO company like GAMIT may be difficult, but you can make your dreams come true with rigorous research.

Still, if you think your business may succeed without an SEO agency’s assistance, consider the following three arguments in favor of enlisting the services of such a firm to drive qualified customers to your website and increase sales. Remember, your business needs to come first, so think wisely before acting.

1. Time

The availability of resources is crucial to the success of any enterprise, and how a company uses its resources depends on its availability. Because of this, it is wise to smartly manage your funds, taking the time to plot out the most lucrative use of the capital. Time is not only unreasonable but also irretrievably lost once it is spent. And let’s face it. SEO takes a lot of time, and the golden rule in business is not to waste any minute. Therefore, an expert in SEO can do the job for you before you know it and even exceed your expectations.

Maybe you are a newbie in your career field and think you have the time to manage your website’s search engine optimization. Still, in reality, this is the most crucial time when you need help building your website and promoting your business. Therefore, it is necessary to hire ASAP an SEO USA company. This will benefit you and your company: the time saved may be put to greater use in other high-pressure areas on the one hand, and your firm will enjoy the benefits of increased SEO traffic on the other. Think smart, not hard. Other people, such as an SEO expert, can do your job, so do not burden yourself too much.

2. A Professional Expert has an Affinity for Technical Details

SEO takes more than just a little bit of time. Some methods, skills, knowledge, and experience may seem like UFO or unsettling, and you cannot skimp on these abilities since they are crucial to providing good SEO services.

Skills like writing, communicating, understanding the bases of a business, computer programming, content marketing, time management, critical thinking, social skills, and decision-making are a few examples that an SEO expert must master. They have the best social and intellectual traits to help you achieve your goals.

In short, when working with an SEO company, these tasks are often delegated to professionals in their respective domains. If you do not have expert-level knowledge in the above areas, it is probably best to engage an SEO firm.

3. Their Strategies Work like Magic

There’s no denying that SEO may boost your site’s exposure, but if you do it yourself, what are the chances that your intended audience will find and use it? Experts in search engine optimization deal with these kinds of problems daily, and they will find the best strategy to work to boost your views.

Professional SEO aims for more than just an increase in traffic; it seeks out conversions, clicks, purchases, better rankings, and more. If you are wondering, “What exactly do SEO businesses do?” they do not simply broadcast a company to the globe; they post their content to the people who would be most interested in it.

All in all, is it worthwhile to invest in search engine optimization? Should you seek help from an SEO agency? Absolutely. And if you have not done it yet, you should hurry up and do it now. Not only will you be happy with the final results (if the agency is trustworthy), but the money spent on hiring an SEO specialist will also pay off.

What is an SEO Company?

Simply put, it is a company that provides similar goods and services to your business as any other company. Still, its focus is on SEO software and consulting rather than physical goods. Its mission is to improve your website’s online exposure by tailoring it to the needs of both your potential customers and search engines.

In addition to generating connections, they also create and optimize content, reorganize the site’s layout, and ensure its optimal functionality. But do not fall for it easily; not all SEO businesses provide this service. Therefore, do a background check on the SEO company you hire to avoid any unpleasant surprises. It would be best if you put the safety of your business first. Always select the SEO expert who has potential and shows results, not just rumors or promises.

What if you are Reticent?

It is no secret that many businesses may try to trick you or may deliver poor services. In times like this, when money is the symbol of power and everyone wants a piece, it is hard to find someone you should trust, especially with your business. It is hard, indeed, but not impossible. A witty move would be to do your “homework” before working with any SEO company, understanding their beliefs and standards regarding quality and searching for feedback from previous customers. Then, after you narrow down your options, it is best to go to their office (if they have one) to talk to them face-to-face. Do not panic if the SEO firm has no official office. Many businesses nowadays are working from home because it is more convenient. Also, you need to establish your budget because what you pay is what you will receive. It is essential to start from a clean slate and communicate well with the team because they need to understand what you are aiming for.

Final Thoughts

Although there is no explicit “method” for your business to blow up, you must be patient. There may be a couple of months before the results will show up. Just do your best and hang on. In times like this, you should focus only on your business and how to make it more unique. Thus, it would be best to ask for help because a good leader knows he cannot do everything alone. Leave pride aside and hire an SEO expert to help your company take off the market because working with a strong team will bring out the best in your business.

 

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