SWARTHMORE, PA, 30-May-2019 — /EPR INTERNET NEWS/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.
The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.
Other survey finding suggest the change is coming just in time:
- Business marketers are more likely than consumer marketers to rely on CRM or marketing automation systems to unify their customer data (22% vs 8%).
- Business marketers using CRM or marketing automation in this way have below-average satisfaction with their martech investments.
- CDP users have higher satisfaction than non-users among both business and consumer marketers.
Other survey findings include:
- consumer marketers have more fragmented data than B2B marketers, with 62% reporting many disconnected systems compared with 48% of B2B marketers.
- inability to assemble unified customer data is the most-cited obstacle to using customer data well, listed by 63% of respondents compared with incapable delivery systems (54%) or inaccessible source data (47%).
- a unified customer view is the most important CDP benefit, listed by 86% of respondents. Many fewer cited applications such as predictive modeling (59%), message selection (49%) or cross-channel orchestration (49%).
- companies with a specialized martech manager or staff are more satisfied with their marketing technology results than firms where marketing technology is run by a central IT department or left to individual groups within marketing.
A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019
SOURCE: EuropaWire
HOLLYWOOD, California, 2019-May-14 — /EPR INTERNET NEWS/ — The film premiere for ‘Brother’s Keeper’ produced by Andre K. Jefferson was a huge success as the cast of the film walked the red carpet along with local celebrities at YES Studio in Hollywood. The line waiting to enter the building was so long, many guests had to be turned down, in spite it being on a working day. The film got the audience interested and intrigued about the storyline of two adopted brothers who battle different mental illnesses, accidentally commits murder and in the process of hiding their crimes, they find their true identity. “The film is a story of power, control, love and hate, sometimes the only options become deadly,†said Jefferson.