The search engine giant is currently testing out a number of new features on the search results page that could soon change the way the site identifies the most relevant results.

After months of speculation, Google has finally confirmed that it is indeed trying out a new user interface test on their search results page. The changes, which show the left side search filters are in a scrollable filter, are just part of their move towards testing a form of infinite scroll web search, which is when users don’t have to click a button to take them to the next page, as scrolling down will load more search results instantly, which will give users more and more results for their query.

Christopher Liversidge, QueryClick’s Managing Director comments: “Google’s decision to test infinite scroll web results comes less than a year after they were forced to deny that they were doing exactly that, when a report surfaced in November 2010 that they were already working towards creating these results. While these reports were found to be based on search results caused by a Chrome extension called FasterChrome, the potential for these kinds of results obviously interested Google.”

The news that Google is experimenting with new features on their search results page shows that the search engine is keen to give the user as many results in possible, and also means that they won’t have to continually click through to other pages in order to find what they’re looking for, say QueryClick.

Chris continues: “Over the past year it’s become clear that Google has made a number of tweaks and changes to the way they display their results, in order to make them more accessible to the user. For example, in July 2010, it was revealed that they were making big changes to their image search and Image Search Ads, including larger thumbnail previews, a hover pane, a new landing page, and of course, instant scrolling. So, if these trials are successful, instant scrolling and a whole host of other features could soon be the latest additions to Google’s search results, which can only be good news for Google’s users.”

Via EPR Network
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