A new company called Info Media Consultancy is transforming the way businesses in the United Arab Emirates market themselves, according to Managing Director Hani Masgidi. “After the world financial crisis, businesses need to find new ways to attract and retain customers if they are to remain competitive. The good news is that with proper guidance, this form of marketing is both cost-efficient and highly effective.”

Info Media Consultancy offers a variety of services to their clients. In most cases, Mr. Masgidi recommends that a company start with a customized strategic marketing plan. This plan focuses on optimizing your online presence for both user experience and search engine optimization. “Many companies don’t realize the impact your website has on your bottom line,” says Mr. Masgidi. “Make the necessary changes and you will see an immediate increase in both leads and revenue.” Some of the components of the strategic marketing plan include search engine optimization (SEO), email management, video marketing, user interface analysis and internet advertising.

Info Media Consultancy has several advantages that make them stand out over the competition for UAE marketing consultancies. For one thing, they are on the cutting edge when it comes to online marketing practices. “There are innovations in internet marketing every day,” explains Mr. Masgidi. “What worked a month ago may no longer be effective today, so you need to choose a consultant that monitors trends constantly.”

Via EPR Network
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