Daily Archives: May 27, 2010

B2b, B2C, Cloud Hosting, Hosting, Internet, Secure Hosting

Rackspace Named IT Operator of the Year at the Green IT Awards

Rackspace, the world’s leader in the hosting and cloud computing industry has been announced as the winner of the coveted title of IT Operator of the Year in the prestigious Green IT Awards

“We’re absolutely thrilled to be recognised as IT Operator of the Year by The Green IT Awards,” said Rackspace Managing Director Brian Thomson. “We’ve worked hard not only to make our customer offering sustainable, but also introduce internal initiatives such as employee education and recycling. We’re also very proud of our energy efficiency technology in our Slough data centre that uses energy efficient measures including dual-core AMD Opteron processors and ambient cooling technology. We plan to continue to introduce even more initiatives over the coming years and work harder than ever to be green.”

Over 75 organisations were nominated for The Green IT Awards and winners were selected by readers of the Green IT magazine and its website. The Green IT Awards are a benchmark by which IT companies are measured for environmental performance. The awards also showcase the role played by green marketing and sustainability communications in informing people about green issues, products and lifestyle choices, and provide examples of excellence and best practice in communicating sustainability and green issues.

Rackspace’s overall ‘green’ activity is designed to support its commitment to contributing towards the larger environmental solution. The company believes that “green” activity makes business sense as well as environmental sense. Rackspace has adopted several initiatives over the past two years to help reduce its environmental impact:

– The Slough data centre (DC), designed to use energy efficient technology, provides 55,000 square foot of net technical space, and has been built to help ensure efficient use of energy. Cooling is a key element of energy use in all data centres and Rackspace has deployed ambient cooling technology

– Through International Tree Foundation (ITF), Rackspace has agreed to have a tree planted for every new customer, as a way to mitigate some of the carbon generated through its hosting solutions.

Via EPR Network
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Advertising, B2b, Internet, Online, Search, SEM, SEO, Services, VOIP, Web, Web Marketing

Yahoo!’s Nokia Partnership Could Change Mobile Web Playing Field For Google And Apple Claims Seo Company Queryclick.com

The last few years have seen Yahoo! scrabbling to prove it’s still a relevant, and powerful company in the face of Google’s exponential growth, and SEO experts Queryclick.com think that the company’s new partnership with Nokia is a good step in the right direction.

Yahoo!'s Nokia Partnership Could Change Mobile Web Playing Field For Google And Apple Claims Seo Company Queryclick.com

While Yahoo! has lost a lot of ground when it comes to search, the internet company is quick to point out that it has its fingers in many pies. In fact, CEO Carol Bartz recently claimed that Google needed to up its plans for diversification if it wanted to continue to flourish in the future. Now, Yahoo! has revealed a new partnership with Nokia, a timely move when the growing number of mobile web users is taken into consideration.

The deal aims to prove expanded services for those accessing the internet on their mobile phones and will focus primarily on improving maps, navigation and location based functions. Email will also receive the benefit of the mind share and it is thought that the partnership will help both companies keep costs down.

Search engine optimisation company Queryclick.com SEO company Queryclick.com believes that the deal is a smart move for the internet company. A spokesperson explained: “This is a good choice for both Yahoo! and Nokia and we’re glad to see Yahoo! continuing to keep itself afloat by diversifying and keeping an eye on current trends.

“In our view, it’s good to see team ups that will help drive innovation towards the mobile web. This is a quickly growing market that is still open to innovation and if deals like this can shake up market leaders such as Google and Apple, then the benefits will appear for the users – in the form of better systems and functions.

The deal should also provide dividends for Nokia, which is the leading handset provider in a number of markets but languishes when it comes to America.

Yahoo! has been subject to some criticism about the amount of time its taking to turn around and recover but considering the death knell cries that surrounded the company only a year ago, Ms Bartz is fiercely defensive of what they have achieved. A recent, hard fought, deal with Microsoft has left the company with far more autonomy than was originally anticipated by industry authorities and SEO experts Queryclick.com say that smart partnerships will be the way forward for the company.

“Yahoo! can’t beat rivals such as Google when it comes to search, but the company has plenty more to offer.

Via EPR Network
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