Internet Reputation Management, the gold standard for protective and defensive measures has now successfully completed over 100 projects, each designed to help a company control the way it’s perceived online. By working with a client to build a growing network of carefully designed favorable content, search engine results begin to be dominated by the “good” results, the key to successful reputation management. Online is the only game in town for many companies (and individuals), with Google or MSN results making or breaking the way in which prospective customers see them.

April, 2010 – After passing the milestone of successfully helping 100 customers repair their online reputation, California based Internet Reputation Management has proven itself the gold standard in this increasingly important field. In a world where a single dissatisfied customer or even a kid out to have some fun at someone else’s expense can post derogatory material on web sites, social media outlets and product review boards that becomes the first thing potential customers see when searching on Google, reputation management online is a critical service.

SERM, a common term used to describe Internet reputation management (the service, not the company) can take several different forms, depending on the challenge facing the client. Prophylactic or protective reputation management online involves a wide range of techniques such as keyword research, SEO (Search Engine Optimization) copywriting, image and video SEO, social media optimization and consumer review management. The goal in this case is to help the company dominate the top listings for key consumer level web tools like Google, Yelp, and Google Maps, as well as providing a dominating presence in blogs, social media sites and among PR firms. This form of Internet marketing ensures that a company is the first one that prospective customers find online, that the impression they get from what they see about the company is positive and that the content is natural looking and not obviously part of a coordinated effort.