Daily Archives: December 9, 2009

B2b, eCommerce, Internet, Services, Shopping, Social Networking, Video, Web 2.0

BT Brings Video Marketing To Small Businesses

BT Tradespace, the UK’s first business social networking site, has launched Version 2.0 of the social business network to enable small businesses to create and use video and other social media tools to market themselves and grow their businesses online.

With research revealing that people spend longer on websites with video, BT Tradespace will give small businesses the tools and advice they need to easily record and upload video content onto their online profile to display products and engage with customers. Internet video is also on the rise and is predicted to be over 60 per cent of all consumer internet traffic in the next three years.

Members of BT Tradespace will be given a special offer when purchasing a range of video camcorders. Businesses can get further information at http://flip.bttradespace.com

The complete revamp of BT Tradespace introduces a range of new features to ensure that small businesses can extend the reach of word-of-mouth online, get noticed by customers through influencing their search engine rankings and create more sales on and off the web.

Ivan Croxford, general manager of Digital Marketing Services at BT Business, said: “Online video advertising is continuing to grow as more and more people are using engaging video content to help get their unique personalities across online. We are now giving businesses on BT Tradespace a simple, effective way to market themselves using video.”

Tradespace V2.0 will offer further benefits to small businesses to help grow their online reputation and establish stronger relationships with their customers, partners and suppliers. These include the addition of BT ServiceSmart, a new customer service tool designed to help members improve their customer service. Customers can ask questions or report a problem so that businesses can resolve any queries through the community.

Members can also use keywords for every item they add to their online profile, which helps them to achieve a higher ranking on search engines allowing consumers to find them more easily. Additionally, businesses can track visitors to their BT Tradespace profile using Google Analytics.

Croxford, added: “More and more small businesses are boosting their online presence in an effort to increase their turnover. BT Tradespace is all about making online an accessible and effective sales and marketing channel for businesses, helping them grow their customer base and in return their business.”

Other benefits to members of BT Tradespace include online fans, testimonials and business recommendations and BookItNow, which allows businesses selling services to accept appointments in just a few clicks. Secure transactions using PayPal will also be available to enable businesses to quickly set-up an online store using both images and video to display goods and services.

Businesses using Tradespace will have access to more than 4.2 million stock photos and illustrations so businesses can personalise their online profiles and now also have the opportunity to set-up or join communities to connect with others, share ideas and get advice on a diverse range of topics.

Via EPR Network
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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing, Web Marketing

Tracesmart launches the 2010 Electoral Register

The end of the calendar year is the period when local authorities make available their amassed edited Electoral Registers, and again Tracesmart is at the forefront following the announcement that they have already started incorporating the newly released 2010 data into their extensive catalogue of consumer information. As one of the UK’s leading data specialists, Tracesmart maintains its position and reputation by ensuring the data they hold is the most up-to-date possible, providing their clients with access to the latest information obtainable.

The UK electorate populate two registers which are collated by local authorities. The first is the full Electoral Register, which is utilised to facilitate local and national elections and is also employed by credit reference agencies. The second is the edited Electoral Register which holds the data of those individuals who did not ‘opt-out’ whilst completing their registration form. This list is held in the public domain and is commercially available. Tracesmart utilises this information, along with previously accumulated data, to provide identity checks, data cleansing and tracing solutions to the nation’s businesses and industries.

Tracesmart Corporate has a diverse and constantly growing legion of companies employing their online facilities to trace people, and verify individuals as part of fraud prevention procedures. Edited Electoral Register records provide indispensable information for both identity checks and tracing exercises, as they contain names and addresses of UK citizens; key information needed to identify or locate an individual.

Commenting on the release of the newly uploaded Electoral Register data, Paul Weathersby, Tracesmart’s Technical Director, remarked, “Once again, Tracesmart leads the way in delivering Electoral Register information. We have uploaded millions of new records to our system in a very short period and they are already fully searchable. We pride ourselves on this rapid integration which guarantees our customers early access to the best data available.”

Loading of the 2010 edited Electoral Register data into Tracesmart’s systems will continue throughout December and January; it is anticipated that the edited register will be fully integrated by the end of January 2010.

Via EPR Network
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B2b, B2C, Database, eCommerce, Online, Search, Searching, Services, Tracing, Web Marketing

2010 Electoral Roll now available at Tracesmart

In addition to the Christmas festivities, the end of the year brings with it a period when local authorities make new Electoral Roll data available. As in previous years, Tracesmart lead the way, as they have already started incorporating the newly released 2010 data into their people search facility.

As the most up-to-date yearly snapshot of the UK’s adult population, the Electoral Roll is at the core of Tracesmart‘s people search service. There are two versions of the electoral database produced each year, the full Electoral Roll and the edited. Tracesmart utilises the edited version, together with a variety of other datasets such as directory enquiries and birth, death and marriage indexes, to make it as easy as possible for individuals to find relatives and friends.

Ensuring their customers have access to the most up-to-date data available has always been one of Tracesmart’s fundamental principles and loading Electoral Roll data at the earliest possible time is a key part of this ethos. Paul Weathersby, Technical Director at Tracesmart, explained further,

“Every year since Tracesmart formed, we have aimed to load the new edited Electoral Roll records earlier than the previous year, and ahead of our competitors. This year is no different and I am pleased to say that we have loaded new Electoral Roll records earlier than ever before, ensuring our customers have access to this important data at the earliest possible juncture.”

Now is the perfect time for Tracesmart customers to utilise the new 2010 electoral data within their searches as it can be used in an address search to update contact details in readiness for posting Christmas cards, gifts and party invites. Alternatively it can be used to locate relatives in time for a Christmas family reunion.

Commenting on the release of the newly uploaded Electoral Roll data, Owen Roberts, Tracesmart’s Communications Manager, remarked, “We hope the newly added Electoral Roll data will help make more reunions possible. Our researchers are already using it to great success and I am confident that the new data will benefit those gearing up for Christmas, who are looking to be reunited with loved ones.”

Tracesmart has added millions of edited Electoral Roll 2010 records onto their system and will continue to do so throughout December and January. It is anticipated that all of the edited Electoral Roll records for 2010 will be loaded by the end of January.

Via EPR Network
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