The online Jewish dating site, Yenta911 is now recruiting Jewish daters over the age of 60 as volunteers to evaluate their online dating service. The over 60 daters are being offered a three month premium subscription in return for their feedback.

Co-founder and CEO Alexandra Weiss believes that there is a real business opportunity in the online dating market for Baby Boomers. However, a closer look needs to be taken as this population is not a natural market for online dating. “We strive to understand how to better serve these people. We see extraordinary potential in this vibrant group. The idea is to encourage this population to use the service, and most importantly to understand how we can better serve them.”

Yenta911, is the first dating site to take a serious look at this demographic, and to develop a program that will expand this market and better understand it.

“If we need to develop a whole online dating system based on our findings, in order to better serve this group, we are certainly ready to do so. This is considered an untapped market, and we are more than ready to capture it.” says Ms. Weiss.

Yenta911 will briefly phone screen all candidates to determine eligibility. If interested please email Yenta911.com at: email@yenta911.com, with subject line: Over 60 Focus group.

Via EPR Network
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