Category Archives: Social Networking

New major marketing drive from match.com urges singles to kick off the New Year with a visit to match.com rather than just waiting for Cupid and Fate

Match.com, the UK’s biggest online dating site, is set to launch a multimillion pound nationwide advertising push to ring in the New Year. The campaign follows hot on the heels of a successful 2008 in which match.com achieved a brand awareness double that of its nearest competitor.

In 2008 match.com focused on tempting people to try online dating and making it the new natural way to find a partner. For 2009, match.com is focused on further extending its leadership role in the UK through brand differentiation using ROI focused marketing initiatives and an ongoing commitment to product innovation to give members the best possible chance to find love.

The new campaign sees the return of Cupid and Fate in a new role as advocates for the match.com brand. The creative features the lazy, comedic duo realising for the very first time that match.com is doing their jobs too well. The hopelessness of both characters simply amplifies match.com’s strengths and benefits such as; the original Six Month Love Guarantee, the brand new personality test and that there are more single people looking for love on match.com than anywhere else.

The campaign urges singles not to wait for Cupid and Fate and visit match.com instead with half the creative dedicated to promoting match.com’s brand new personality test. Formulated by world renowned anthropologist Dr Helen Fisher the ‘match insights’ test is designed to help members find real love by understanding their personality type.

Jason Stockwood, International MD at match.com commented, “We believe that love is too important to be taken seriously which is why all our campaigns have a sense of humour. The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit match.com instead. There are now hundreds of thousands of match success stories and we’re looking forward to increasing that number in 2009 by providing the best possible experience and making match.com the brand of choice for online dating.”

The new ‘Don’t Wait For Cupid and Fate’ adverts consist of a series of 30″ and 10″ spots which will run across ITV, C4, C5 and satellite channels in heavy weight bursts across the year. The campaign has been developed by match.com’s long-standing creative agency hanft raboy and partners (HRP), with media buying handled by Initiative. The key demographic for the adverts is 25-34 year old women.

Once again up-and-coming actors Glenn Hirst and Spencer Jones play Cupid and Fate respectively and the campaign was directed by Nick Jones, from Another Film Company, known for his work with top comedians Simon Pegg, Mitchell & Webb and the 118 118 commercial campaigns with Emma Johnston as producer.

November saw the launch of match insights, match.com’s brand new personality test. Designed by Dr Helen Fisher the test brings science to the art of single dating to the site for the very first time and it has been completed by over 60,000 people already. To follow will be a premium service for subscribers, ‘daily insights’ which delivers the very best matches each day based on their personality type.

About match.com:
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

Via EPR Network
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Tracesmart visitors will be first to access new Electoral Roll Search 2009

Cardiff based company Tracesmart, is the first online people search facility to make the 2009 edited Electoral Roll available to the general public. To ensure their customers have access to the most up-to-date records available, Tracesmart has uploaded the new electoral data in record time this year, easily out-manoeuvring the competition and significantly benefiting their loyal customer base.

 

The Electoral Roll plays a pivotal part in assisting people who are looking to find relatives or friends that they have lost contact with. As the most accurate annual snapshot of the UK adult population available, the Electoral Roll is one of the foundations on which Tracesmart’s people search facility is built.

When a trace is conducted using one of the Tracesmart websites many tools, such as the address search or friend finder, the results provided are collated from various sources, now including Electoral Rolls from 2003 to 2009 and the company’s unique Tracesmart Register. Visitors to the site can choose which datasets they query during their trace, or alternatively they may choose to search through all available records. The new Electoral Roll data sits alongside the previous years and Tracesmart customers can choose to only search the most current electoral roll search if they so wish.

Paul Weathersby, Technical Director, commented “Being the first online tracing facility to provide 2009 electoral information reinforces our commitment to provide the most up-to-date and accurate data. We continually strive to ensure that our customers experience high positive result rates when attempting to locate someone, the accuracy of data an individual has access to when tracing can make all of the difference”

To maintain the accuracy of the new electoral data, Tracesmart will be refreshing it on a monthly basis from January 2009 with Rolling Register updates. Amendments made through Rolling Register updates amount to almost 150,000 records per month and ensure that electoral information supplied by Tracesmart is as accurate as possible.

Highlighting the importance of the Electoral Roll in tracing, Tracesmart’s Managing Director, Michael Trezise noted, “Tracesmart’s main priority is customer satisfaction and that means we have to acquire and provide the highest quality of data. This provides our customers with the confidence that the results they obtain are current and correct. My roots are in tracing and I appreciate the provision of accurate data is key – this is the reason why we want to be the first to offer the new records.”

  • Tracesmart Limited – Since the launch of its website in 2004 Tracesmart Limited has established itself as one of the UK’s leading providers of online people tracing tools.www.tracesmart.co.uk combines state of the art search technology with an extensive collection of consumer data, providing one of the most powerful and successful systems to trace people.
  • Uploaded Records – An initial 5 million edited 2009 Electoral Roll records have been uploaded. Millions of additional edited Electoral Roll records are due to be added on a weekly basis with full coverage envisaged by the end of January 2009. Paul Weathersby – Tracesmart’s Technical Director, Weathersby is the driving force behind the development and production of Tracesmart’s suite of web-based services, and manages and directs their experienced IT team.
  • Michael Trezise – is the founder and Managing Director of Tracesmart. With over 25 years tracing experience his unrivalled knowledge provides the company with a distinct competitive advantage.

Tracesmart Recently Assisted A Remarkable Trace Involving A Son From Colwyn Bay In Search Of His Long Lost Dad

Michael Taylor had never met his father, David, until they were reunited for the first time last week. The father and son met each other on Michael’s 25th birthday, making the occasion even more special. Michael initially contacted Tracesmart in response to the company’s Missing Person Campaign which has been running since March, and has helped to reunite many other families in time for Christmas.

The campaign has seen a mixture of family circumstances; all involving people looking to find relatives, many with no idea of how to perform an electoral roll search. Tracesmart has a dedicated team of researchers, each working individually on a search, providing excellent support for those hoping to find relatives. Michael had thought about searching for his father for many years, and especially since he recently became a father himself. He had never attempted a people search before and was unaware how to find relatives using the internet, but he was able to provide enough information to the researcher, who in turn found a positive match instantly through Tracesmart’s simple to use people search. Mr Dibben confirmed his details with the researcher, and was overjoyed to hear that Michael was trying to find him. The reunion was made even more extraordinary as Michael and David were found to be living in the same town, only two miles apart! Michael commented “I’m still in shock, I’ve been walking around town all these years, and my Dad may have passed by many times. We now meet up regularly and are planning to spend out first Christmas together, which is going to be fantastic.”

Tracesmart aims to raise awareness of how easy it can be to be reunited with a missing person, and hope that new visitors will log on and try for themselves. Many will be missing a family member or friend this Christmas, which, in a large number of cases can be avoided through an instant people search or address search to check the details are up to date.

“We at Tracesmart are delighted to have helped Michael, and to be involved in reuniting many other families and friends, and especially at this time of year, when Christmas celebrations will highlight the importance of finding those who are missing. We hope to assist even more visitors to find relatives this year and hopefully make this festive season extra special,” added Owen Roberts, Tracesmart’s Communications Manager.

Via EPR Network
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Thingsneversaid.com Virtual Memorial Want To Help You Turn Your Sorrow Into A Celebration Of Life And Love

How is that possible? With a ThingsNeverSaid.com virtual memorial. A virtual memorial is a personalized webpage that allows for the expression of feelings and appreciation for one lost. This online memorial lets you tell others about the life and accomplishments of your loved one while you share and receive encouragement, support, and comfort from friends and family members who visit to pay tribute themselves.

Friends and family can stop at your ThingsNeverSaid virtual memorial as often as they wish. There, they will find comfort and enlightenment through shared memories and comments. They can also contribute their own thoughts and feelings to the virtual memorial.

When you visit ThingsNeverSaid.com you’ll notice the calm and soothing atmosphere, simple layout, and easy to follow instructions.

Clicking the “About Us” tab introduces the site creators, whose mission is to create a heartwarming and heart-healing place for you to visit, grieve, and say the ThingsNeverSaid by creating a virtual memorial.

Once a virtual memorial has been set up, friends and family can find it by using the “Search” tab. Florists, funeral homes, and similar service providers can be found by utilizing the “Local Search” tabs.

Grieving is a difficult process, as unique as each individual. Help is available and readily found by browsing our extensive listing of helpful websites. Through this page you can contact support groups, counselors, and outreach groups that offer understanding, comfort, and guidance as you cope with death, loss, grief, and recovery. Help is just a click away; go to the “Get Help” tab to begin your journey.

The “Charities” tab opens a listing of worthy organizations where you can make a donation in tribute to your loved one. Included are various programs related to branches of the Armed Forces as well as specific disease-related research funds, children’s organizations, and nature conservation projects. Linking your loved one’s name with an honorable cause can help ease the loss and encourage others to assist. Volunteering your time to promote a worthy cause will make you feel better and give you an opportunity to share your thoughts and feelings with others as you continue down the road to healing.

The process of creating a virtual memorial is simple. View the “Sample Pages” for ideas, then click on “Add Someone” to get started. Biographical information about your loved one will help tell the world who they were, what they liked, and the things they accomplished in their lifetime. Photos and video clips bring your virtual memorial to life, offering vivid testament to the character of your cherished friend or family member.

ThingsNeverSaid offer three membership levels: one year, five years, or lifetime. Prices are affordable for most any budget and allow you to create a loving tribute through a virtual memorial.

Visit them and create a legacy for your loved one with a virtual memorial.

About ThingsNeverSaid
ThingsNeverSaid.com is an online memorial site, created by Farhad Dan Ahdoot and Wallace Sermons, as a place for grieving family and friends to share stories, love and laughter for those that have passed. With the help of other websites, esteemed charities, and projects that honor fallen soldiers and world tragedies, they hope to create a place where people can celebrate life and pay tribute to the memories of loved ones.

Via EPR Network
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Vivix Is A Revolutionary Product That Can Stimulate Positive Changes To Your Health As Well As Presenting New And Exciting Business Opportunities To Stimulate Your Personal Economy

Recognized by industry professionals since the 1960’s as both pioneer and leader in natural nutritional products, Shaklee unites innovative product with unique online business opportunities for those wishing to pursue home based income.

Is it possible that one product could not only free up the hours in your life wasted on work and commuting but extend your life as well? Well my friends, that possibility has bloomed into reality, and it’s yours for the taking! Got your antennae waving yet? Click this link to hone in.

www.VivixLifeStyle.com

Vivix, Shaklee’s latest and greatest innovation, arrives just in time, to a market where everyday thousands of people seek out alternatives not only to the traditional work week, but to fast paced, stress inducing lifestyles. If you’ve all but worn out the soles of your boots in that hectic rat race of making money for everyone else, its time to throw on some flip flops and start letting the people and the money run to you! The online business opportunity of a lifetime is just a click away, and surely its one small step that you can and will take for yourself. I did! And I’m proud to say both the health of my body and the health of my wallet grew stronger than I ever imagined.

Friends, online business opportunities will rarely ever show you a fortune that benefits both body and bank account. Vivix truly is that rare exception. I wholeheartedly encourage you to explore the link below. Vivix’s ability to revolutionize your life is so well recognized, we’ve even got Barbara Walters talking! You may have never heard my name before today, but certainly you will take a moment to hear it from one of the top names in journalism how you could be changing your life. Click this link to hear more from Ms. Walters!

Via EPR Network
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Welcome to EPR Internet News

EPR Internet News is a new blog, part of EPR Network, that is going to be focused on and will be covering the Internet news and stories from press releases published on EPR Network.

EPR Network (EPR stands for express press release) is one of the nation’s largest press release distribution networks on Web. The EPR’s nationwide network includes 12 State based PR sites, one major PR forum and a number of industry specific PR blogs and what started as a hobby on Internet years ago turned out to be a rapidly growing business today. EPR Network is also known as one of the most trusted (human optimized, published, edited and monitored, spam/scam/low quality PR content free) PR sites on the web with more than 10,000 company and individual press releases distributed per month. EPR Network is putting your press releases on top of all major search engines’ results and is reaching thousands of individuals, companies, PR specialists, media professionals, bloggers and journalists every day.

EPR Network has thousands of clients around the world including global 500 corporations like Hilton Hotels, Barclays Bank, AXA Insurance, Tesco UK, eBay/Skype, Emirates, just to name a few. The network’s PR web sites are currently reaching from 150,000 to sometimes 500,000 unique visitors per month while our viral reach could possibly go to as much as 1M people per month through our presence across various social media sites. EPR Network was established in 2004 and as of May 2008 it had more than 800,000 press releases (pages) published on its network.

If you have a press release to be distributed, you can do it over here: press release distribution