Category Archives: Online

Media, Fashion and Entertainment People at gbn4me.com

Gbn4me.com, Business Networking site for the Fashion, Media and Entertainment industry has added people from various fields since last three months. GBN4ME here gives an opportunity to Media, fashion and Entertainment fraternity to communicate and thus expand there knowledge base.

GBN4ME strives to bring people from Media, Fashion and Entertainment industry together and thus raising the bar higher from social networking to quality business networking.

The newly added people are voice over artists, wedding planners, directors, models, fashion & accessory designers, musicians, writers, publishers and much more.

“Members are interacting in their respective fields for various opportunities”, mentioned Sudhanshu Srivastava (founder Gbn4me).

Gbn4me is constantly updating features, which is improving traffic on the site and number of members while maximizing the exposure in Media, Fashion and Entertainment industry.

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Sluggish Economy, Brave New Markets Continues Growth with Three New Major Clients

Brave New Markets (Brave New Markets.com), the only U.S. marketing firm with a fanatical focus on results, announced today the addition of three new clients and the launch of their Internet marketing results programs, in spite of the slow economic environment. An unmatched reputation for innovation and achieving tangible marketing results were the primary factors motivating the selection of Brave New Markets by the three new clients.

ezStorage Corporation is the largest self-storage company serving Maryland, Virginia and the District of Columbia. With more than 41,000 units, they are also one of the largest self-storage companies in the U.S. Their new Internet marketing program includes a website (http://ezstorage.com/) with interactive location and availability search and online reservations and payments. Traffic to the website is supplied by comprehensive search engine optimization (SEO), e-mail marketing and online advertising program. A recently completed summer storage promotion, which targeted college students, integrated social media (Facebook, Twitter) and text messaging with the website. The three month promotion increased student rentals more than 100%.

MKS&H (McLean, Koehler, Sparks & Hammond), is one of the mid-Atlantic’s top business advisory firms to private firms and family enterprises. Brave New Markets was retained for the development and ongoing management of Internet marketing to support client acquisition and retention for Tandem Partners, MKS&H’s organizational development group. The new site (http://people.mksh.com/) uses rich content and media management to make their vast content library available to visitors. Integrated e-mail marketing, search engine marketing (SEM) and social media marketing (SMM) are already driving traffic to the site.

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Content Management Solutions Company DPCI President Presents At Info 360

When over 24,000 IT professionals descended on Philadelphia to attend Info 360, the AIIM International Exposition and Conference, one of the featured speakers they heard was DPCI President and Founder, Joseph Bachana. No stranger to many of the attendees (he is a frequent industry speaker and regularly publishes articles on drupal cms, open-source software, web content management solutions and other topics), Mr. Bachana’s session was titled “Sorting Through the Options in Open Source Content Technologies.” It dealt with the business, functional and architectural approaches a company can take when choosing open-source Web content management solutions. It outlined some of the key differences between leading open-source products such as WordPress, Plone, Zope, Joomla! and Drupal content management systems.

Mr. Bachana also reviewed the process by which a company would pick a solution (including how to effectively organize functional requirements) and compared open-source options such as drupal CMS to commercial equivalents. In many ways, the topic reflected a high level overview of how his company, DPCI, works with its clients to choose, design and implement web content management tools.

Mr. Bachana’s presentation at AIIM followed his recent participation at Drupalcon 2010, in April. DPCI was a Gold Sponsor of the convention, where Bachana served as a panelist on the “Trends in Enterprise 2.0 Technologies” session.

DPCI is a leading provider of content and digital asset management solutions, recognized as being both innovative and highly effective. The company works with clients operating within a range of fields, including media and entertainment, education, corporate marketing communications, financial services, advertising and software development, as well as a number of professional associations. The invitation by AIIM (the Association for Information and Image Management) to speak at the yearly conference for its 65,000 members is a nod to DPCI and to Mr. Bachana as being a notable presence in the field and reflects the reputation earned by the company since it was founded in 1999.

To learn more about web content management solutions or for further information on DPCI or its President, Joseph Bachana, please visit DPCI’s websitewww.databasepublish.com, e-mail info@databasepublish.com or call 800-818-2905. DPCI’s office is located at 1560 Broadway, Suite 810, New York, NY 10036.

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Web Content Management System Consulting Company Celebrates 11 Years In Business

DPCI, a leading innovator in the field of web content management system design and implementation, marks its eleventh anniversary in 2010. Since being founded by President Joseph Bachana in 1999, DPCI has continued to build a reputation as the “go to” company for implementing any web content management tool, digital asset management, multichannel system, workflow management solution or online collaboration software. Clients include companies as diverse as Business Week, Harvard University, J.D. Power and Associates, Microsoft Corporation, NBC Universal, Rolling Stone and McGraw-Hill Education.

DPCI’s team of consultants and developers is intimately familiar with the leading web content management system publishers. This includes extensive experience in designing solutions such as Drupal implementations, Nstein, Documentum Content Manager, Joomla! and Mark Logic Server. The company’s employees undergo a continual process of training and certification, ensuring they are intimately familiar with the products they work with and the best practices of the industry. Team members are required to attain at least one certification within their first year of employment with DPCI and continue to accrue additional credentials as they progress. Company President Joseph Bachana places a great deal of weight on attaining certifications. He points out that certifications “show a certain discipline, a commitment to the profession, and a commitment to oneself to be the best you can be.” He also notes that certifications provide tangible proof to clients of the expertise and competency of staff. This increases confidence in DCPI’s ability to deliver. No customer wants to be the test case where a team first learns how to implement a web content management tool. When clients work with DPCI, they will have no concerns about finding themselves in this position.

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Facebook ‘Questions’ Adds New Dimension To Search, Claims UK SEO Experts Queryclick

Shortly after hitting the 500 million user mark last week, Facebook announced a new change of direction which will see the social media giant make its first move into the search market.

The new feature – called Questions – will see users able to ask for answers, opinions and advice from a community of fellow users.

Despite similar facilities being available via Twitter, Ask.com and Yahoo Answers, UK SEO experts QueryClick believe Questions still adds a new dimension to search as a company spokesperson explains:

“Facebook hasn’t broken new ground by providing a service where users can ask a community of people for answers. What it has done, however, is created an environment where those asking questions have access to 500 million potential answers.

“The enduring popularity of Facebook will undoubtedly see a large number of people take part in Questions which will deplete the amount of traffic and number of page views currently racked up by similar sites such as Yahoo Answers.”

Coinciding with the relaunch of Ask.com, Facebook Questions marks a noticeable turning point in the history of search with increasing emphasis on answers from humans rather than computers.

Although Facebook Questions has not be highlighted as a threat to current industry leader and pioneer, Google, SEO web design experts QueryClick still believe that internet users should expect a shift in the way we approach online search:

“When the internet first began growing in popularity about 15 years ago, people were happy to scour the web looking for answers to their questions and quickly began favouring search engines over people when it came to solving queries quickly.

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Web Content Management System Consulting Company Gold Sponsor at Drupalcon 2010

New York-based DPCI, a leader in the implementation of web content management systems, was a big supporter of Drupalcon 2010, acting as a Gold Sponsor of the San Francisco conference. Over 3,000 people involved in Drupal content management attended the conference, held at the Moscone Center. Aimed at developers, consultants and businesses involved in the Drupal community, the three day conference (with an additional four days of associated activities) included numerous sessions ranging from development presentations and training opportunities to discussions of open-source CMS solutions and employment opportunities, all with a heavy emphasis on Drupal, the leading open-source web content management system.

Always active in the Drupal and web content management systems community, DPCI President Joseph Bachana and other DPCI staff were in attendance. Mr. Bachana was a featured presenter at the show, as a member of a panel discussing “Trends in Enterprise 2.0 Technologies.” The company’s visibility at the show was highlighted by a booth in the Exhibit Hall. DPCI joined leading technology companies such as Google as a Gold Sponsor of the conference (which was also supported by the likes of Microsoft, Sun Oracle, The Economist and other well known names), showing the interest the technology industry in general has in the web content management system market. Such systems can be very complex to implement. With the combination of proprietary software, open-source options (like a Drupal content management solution) and a frequent need to integrate with existing corporate software systems, it’s crucial to ensure that an experienced consultant is chosen to lead the project. Companies that make use of digital assets or publish content to multiple platforms (typically print, web, mobile and e-Book) benefit tremendously from implementing a web content management system (CMS). While the entertainment and media industry is a primary market for CMS, DPCI has also implemented CMS solutions in the education, marketing, financial services, advertising, travel and software fields since 1999.

For further information about Drupalcon 2010, visit the conference web site at www.sf2010.drupal.org. For more information about options for a Web content management system or to learn more about DPCI, please visit the company’s web site:www.databasepublish.com. To contact DPCI President Joseph Bachana, please e-mail info@databasepublish.com or call 800-818-2905. DPCI’s offices are located at 1560 Broadway, Suite 810, New York, NY 10036.

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Top Web Design Internet Marketing Company Introduces Its New Vice President of Sales

Leading New York web design and website marketing firm says that Milosh J. Cerevka brings experience and an impressive work history which makes him so valuable to the company.

According to Peter Crisafi, Vice President of dzine it, Inc., a leading New York web development and website Marketing company with clients throughout the United States, the firm has named Milosh J. Cerevka, former Associate Director of Development Counsellors International (DCI), as the company’s new Vice President of Sales.

“We’re happy to have Milosh join the dzine it team, says Crisafi. “We are confident that he will be an asset to the growth and expansion of the dzine it brand.”

Cerevka has an impressive track record in sales and marketing, including holding top positions at firms such as California-based UserTrends, Inc., WebTel Wireless, Inc., and New York-based ICS Inc. Most recently, Cerevka worked at a top level position at DCI, a 50-year-old global economic development firm that specializes in marketing, public relations, social media, website enhancement, trade promotion, tourism, and business attraction services for countries, states, cities and regions.

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Findmypast.co.uk Makes Birth Records Even Easier To Search

Findmypast.co.uk, leading UK family history website, has launched an easier way to find the births of English and Welsh ancestors online. The company has re-indexed over 100 million birth records dating from 1837 to 2006.

Findmypast.co.uk’s fully re-indexed birth records make finding ancestors much simpler and includes: search results in the form of a list of individual names; the ability to search the complete 1837-2006 set of birth records in one go or by one or more counties at a time; new high quality images; smart search features including variations of a name; records of children unnamed at registration; and searching by mother’s maiden name at the same time to help find the most elusive births.

With this new resource now available, findmypast.co.uk has uncovered some interesting facts about the births that were registered between 1837 and 2006: 10 babies named Fish Fish born between 1840 and 1883, bizarrely, all in Lancashire. The list includes one Fish Fish Fish born in Blackburn in 1864; Just five Ringos were registered in 1964 and 1965, compared with 2,414 Georges, 36,877 Johns and 56,170 Pauls; six Dick Turpins were registered between 1854 and 1916; four Maradonas were registered in 1986, the year of the infamous ‘Hand of God’ goal; eight Peles were registered between 1970 and 1972, following the footballer’s 1000th goal in 1969.

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Bupa Appoints bigmouthmedia To Search Marketing Account

Leading international healthcare provider, Bupa, has selected bigmouthmedia, Europe’s largest and most experienced digital marketing agency, to lead its search marketing strategy.

The new deal will see bigmouthmedia take on a major search engine optimisation programme which will involve Bupa’s key UK websites. The project, which will be the company’s most extensive digital marketing campaign so far to date, and is designed to deliver significant growth to the international healthcare provider over the next three years.

“We’re delighted to be working with a brand of Bupa’s quality. Having worked side-by-side to create an ambitious search marketing strategy, we’re now looking forward to getting our teeth into what promises to be a particularly exciting project,” said Scott Boocock, major account director at bigmouthmedia.

David Lengen, head of digital communications at Bupa added, “Search is an essential element of Bupa’s strategy to becoming recognised as a global healthcare leader. Bigmouthmedia will help us to position the brand f r o m being purely about health insurance into the broader health and wellbeing sphere, where so much of Bupa’s expertise lies.”

With its team of over 200 online professionals and experts across the fields of SEO, PPC, social media marketing, affiliate marketing, display advertising, online pr and copywriting along with an existing client base which includes many major household brand names, bigmouthmedia is ideally positioned to take on and help drive this exciting project to increase Bupa’s online presence to become a global leader in healthcare and wellbeing.

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Internet Reputation Management Offers Free Analysis And Ability To Control Online Reputation

When companies are lagging in search engine results, or the online content that does show up is negative in nature, they turn to Internet Reputation Management to put things right. With high quality tools, fast results, skilled writers and a focus on customer service, Internet Reputation Management has become known as a leading online reputation repair service. Over 100 companies -including some that are household names- have taken advantage of Internet Reputation Management’s services, and now that expertise is available without charge, through a free reputation management online consultation.

Because the Internet is an open platform, anyone can write anything about any company, product or individual. This is often a good thing, but when a negative review, unflattering photo or embarrassing video shows up at the top of a search page, online reputation suffers. Potential clients or customers don’t always scroll down through those poor results to read the rest. When people say that the web is forever, it’s not an exaggeration. Negative material doesn’t simply disappear from the Internet, it has to be made irrelevant by having positive or neutral material replace the bad in search results. However, sometimes the cure can be as bad as the disease. Poorly executed search engine optimization (or SEO) looks unprofessional, especially if search results point to material that’s been poorly written. Using spamming techniques only aggravates customers further. The Internet Reputation Management team includes editors and wordsmiths who are based in North America and are subject matter experts. Editors have advanced literary degrees, ensuring well crafted content, and the experts in SEO know exactly which strategies are most effective. They work closely with their client to devise an effective strategy, remaining accessible throughout the project. The entire team is dedicated, professional, customer-focused and discrete.

In addition to offering a free consultation, Internet Reputation Management offers Do-It-Yourself reputation management online through a list of Top 10 DIY reputation management tips. These represent a simplified version of what the Internet Reputation Management teams does for their customers, but it provides a useful basis for those who choose to tackle the issue themselves. A blog is also provided, for those who want to keep on top of the tools, techniques and terms used in the industry.

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New Boating Web Site Puts Buyers Together With Sellers

A new boating Web site aims to put boaters and boater wannabes in touch with the people that can fulfill their wishes. The site, www.allboatingads.com, features boats for sale, equipment for sale, as well as services such as insurance, boat service, and marinas.

Pete Riopel, a financial planner based in Larkspur, started the site after 20-plus years as a sailor.

“It seemed like a fun and interesting thing to do,” he said.

The site allows users to do a key-word search to find what they want, and also allows the search to be e-mailed to the user if new matches turn up. It also allows up to eight photos to run with a listing.

“The advantage of my site.” Said Riopel, “is that you can narrow down your search.” As with many Web sites, users are required to sign up to use the site. There is no fee to sign up.

While Riopel is computer literate, he had to learn new things to get his Web site up and running. He had to learn HTML, and about boating throughout the Bay Area. He also plans to paint with a broad brush on the site.

“I tried to cover basically everything.” Riopel said, “Everything that is boating is here, and what is here is about boating.”

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Bigmouthmedia Reveals Most UK Brands Don’t Understand The Value Of Mobile Visitors

A bigmouthmedia survey has revealed that more than three quarters of the UK’s big brands do not understand the value of a visitor via mobile compared to other digital channels

The research, which polled the views of key decision makers at a raft of leading UK companies, shows that despite a significant 89.2% of respondents sharing the belief that mobile marketing will become increasingly important over the next 12 months, very few have fully embraced the channel. Reflecting the uncertainty with which many businesses regard the emerging the field, 70.3% of those surveyed currently don’t have any engagement with mobile marketing at all.

“We are at a critical point in the evolution of mobile marketing. A growing group of organisations are starting to derive competitive advantage from their early mover status in the channel, yet the vast majority of companies have yet to gauge the impact it is likely to have on their business,” said Simon Heyes, Head of International Sales Operations at Bigmouthmedia.

“There are no benefits to be derived from being slow on the uptake. With the mobile channel set to become increasingly influential over the next few years, companies need to move now, engage with the medium and start building the campaigns that are going to keep them ahead of the game.”

Despite an apparent lack of engagement with the channel the research revealed a keen awareness of the potential advantages, with 75.7% of respondents citing increased brand awareness as the main benefit of undertaking mobile marketing, and 67.6% believing increased customer engagement to also be a major benefit. Over 60% also believed that increased traffic, leads and sales were also a major driver.

Bigmouthmedia’s survey – conducted amongst a large group of large and medium sized enterprises – showed that just 5.4% companies describe themselves as being “heavily involved” in mobile marketing at the current time. Another statistic to emerge is that while they considered the channel increasingly influential, 75% of the respondents claimed not to know the relative value of a visitor from mobile compared to other channels.

“What is clear from our research is that while the vast majority of businesses accept that mobile is going to become a critical part of the marketing mix, there is a great deal of uncertainty over how to approach the channel, and in particular how to get buy in from the wider organisation. Companies know they need to get on board the mobile bandwagon, but a lack of clear understanding is holding many back from exploiting its potential,” said Heyes.

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The Story So Far In Yahoo’s Drive To Double Its Production Of Original Content

Since the acquisition of Associated Content in May, Yahoo! have been increasing their efforts to produce a substantially improved amount of original content on their site. Associated Content is a large contributor based source of material, with approximately 380,000 writers.

Yahoo have since capitalised on this move through a smart programme of hiring, and luring in high profile names such as Ben Stiller, whose ‘webisodes’ will be created and broadcast exclusively on the Yahoo! site.

The search engine company have been making strides towards the ultimate goal of 20% original content since 2007, with the formation of Yahoo! Sports. In the development of this new dimension, Yahoo! brought in a series of editors and bloggers tasked with the job of writing original articles.

By moving into this arena, and by taking steps to evolve their business model from a search engine provider to a content provider, Yahoo! are now in direct competition with companies such as AOL and even the New York Times.

In fact, according to eBizMBA.com, Yahoo! News is the most popular news site in the USA with 70 million unique monthly visitors.

SEO experts QueryClick.com commented on Yahoo’s ongoing mission, highlighting the importance of originally produced material:

“For Yahoo!, it is the difference between covering a news story, and breaking one. The benefits of self produced content are significant, insofar as they not only enable the site to move into the more lucrative arena of content generation, but also enhance the reputation of the site as an authoritative figure in journalism.”

In another move towards the 20% target, a new VP and Head of Originals and Video Programming has been hired by Yahoo!. Erin McPherson, a trained lawyer, will be responsible for the development and production of material, as well as brokering various content partnerships between Yahoo! and other content providers.

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Search Engine Bing’s Increased Market Share Hailed As Catalyst For Innovation By Search Engine Marketing Experts QueryClick.com

After a year online, Microsoft’s search engine Bing has successfully asserted itself as a real industry competitor by securing 12.7% of the search market share in just 12 months.

While Google and Yahoo retain 62.6% and 18.9% of the market respectively, Bing’s achievements are thought to have found a resonance with web users through its ‘consumer friendly approach’ and ‘type less, do more’ strap line.

Microsoft’s mobile web strategy has also added to Bing’s success with an iPhone widget being downloaded by some 4.3 million US users in the past six months alone.

Search engine marketing experts QueryClick praised Bing’s successes in such a highly competitive industry.

A spokesperson for the company said:

“When you think about web search there’s one big player and that’s Google. For years, Google have held sway over the market without much competition but this could all be about to change.

“Microsoft have invested a significant amount of money into positioning Bing as a recognised search engine and will continue to do so. In a bid to offer web users a service that goes beyond that of Google and other rivals, Bing have had to push innovation to its limits and, in turn, Google needs to do its bit to stay one step ahead.”

Looking ahead to the next twelve months, Bing developers revealed that the service would move towards returning search results based on the user’s location which would encourage more relevant suggestions; especially where shopping and travel are concerned.

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SEO experts QueryClick.com Welcome China’s Renewal of Google’s ICP License

Following speculation that the search engine giant would have its license revoked after its redirection of Chinese users to the unfiltered Hong Kong site, the Chinese government have decided to renew Googles ICP license, for 12 months at least.

This is the latest in a long series of events involving Google and the Chinese authorities, in which both have refused to compromise in their operations. Now however, reconciliation has been achieved by the mutual appeasement of both sides, with sacrifices being made in order to prolong the presence of Google in China.

The immediate outcome of the announcement was a 2.8% rise in Google shares during Friday trading. The license renewal is a significant factor in the continued growth of Google, as well as a beneficial conclusion for the Chines internet industry and internet community.

In the opinion of SEO experts QueryClick.com, having access to the usage of the largest internet community in the world will prove to be a seminal step in Google’s future success. While the access of the Chinese public to the Google search engine provides a huge boost to the improving sense of open-ness in China, as well as bolstering their economy

However, the search engine has had to make a concession insofar as users are required to make an extra click in order to access Google’s search facilities on the Hong Kong site. This may lead to users turning to an alternative and more convenient option such as the Chinese engine Baidu.com.

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Facebook Changes Praised By SEO Experts Queryclick.com Following The Installation Of A ‘Panic Button’ as Recommended by CEOP

Following months of negotiations between Facebook and the Child Exploitation and Online Protection Centre (CEOP), the social media site has agreed to the provision of a panic button to all users, specifically targeting those aged between 13 – 18.

Facebook have made a raft of sweeping changes recently, from the closing of its online gift shop, to the most recent addition of the CEOP backed child safety application. The social networking site had previously been resistant to the panic button feature, insisting that it already had sufficient reporting systems in place.

CEOP has recommended the inclusion of additional measures such as the panic button since November 2009. The feature, which has also received the backing of 44 police chiefs across Britain, is an opt-in service which will be promoted most heavily amongst the 13-18 age group.

Due to the optional nature of the service, a campaign is to be launched by Facebook and CEOP in a bid to raise awareness of the application, as well as the significance of online safety. This campaign involves the display of an automated message on the homepage of users within the most vulnerable age group.

This will be reinforced by a CEOP-Facebook information page which hopes to further educate youngsters of the dangers associated with social networking. By appealing to teenagers through the coverage of topics of interest such as music, celebrities and exams, the page hopes to reach as large an audience as possible.

SEO experts QueryClick.com have welcomed this approach, with the belief that the offerings of popular content will draw in the targeted traffic. One QueryClick spokesperson explained that:

“By appealing to younger Facebook members through their potential areas of interest, and by specifically targeting the 13-18 age group via automated messages, this campaign will contribute greatly towards the improved online safety of Facebook, as well as the level of confidence in parents with regards to their children’s online activity.”

Facebook have cited the reason for the closure as a result of the need to focus their attention on developing the more popular features of their site including, the news feed, photos, the ‘like’ button, and Facebook advertising. In particular, it is the advertising aspect which PPC experts QueryClick.com believe will go from strength to strength in the coming months.

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Government Looks to Facebook Users for Ideas on Spending Cuts

With 23 million members in the UK alone, the social media site could provide Ministers with a wide ranging source of suggestions from the public with regards to the proposed spending cuts. The growing presence of the political world on social networking is a logical step forward according to SEO experts QueryClick.com.

The ‘Spending Challenge’ profile set up by the government has already received some 50,000 responses to their invitation for spending cut ideas. On the page, users are able to discuss spending priorities, offer their views and vote on their favourite suggestions.

It is proposed that the most worthy solutions will be further analysed by Treasury officials, in addition to the Chancellor George Osborne set to meet some of the contributors to the page to discuss their opinions.

This move signifies a turnaround in the view held of social networking sites by Prime Minister David Cameron. Prior to his election into Downing Street, the PM was deemed to be dismissive of this form of communication. Now however, the government is to make Facebook its primary means of public communication on issues of the economy.

Earlier this week, Prime Minister Cameron spoke with Facebook Founder Mark Zuckerberg to discuss a possible partnership with the site. On a recent visit to London, Zuckerberg was impressed by the level of public oriented online sites created in Britain after attending the London Facebook developer event. One particular project which appealed to Mr Zuckerberg, and one which he discussed with the PM, was the ‘Together We Can’ initiative. It offers communities in the UK a chance to influence the development of their local area.

The idea of integrating politics into the world of social networking, and subsequently creating a series of dialogues between ministers and voters, is a logical and inevitable step forward according to SEO consultants QueryClick.com. The increasing usage of social media, and Facebook in particular, cannot afford to be ignored by governments seeking to better understand and converse with a greater majority of the population.

Social media experts QueryClick.com believe that this process will vastly increase traffic levels on Facebook, and will even tempt first time users to the site. With such an influx of users, the SEO benefits will be strongly felt in terms of the traffic increase, frequently updated information, and the huge potential for information sharing across sites.

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HubShout Promotes Transparency and Accountability in New SEO Reseller Program

HubShout, LLC (“HubShout”) is a national search engine marketing (“SEM”) firm that specializes in search engine optimization (“SEO”) and pay-per-click (“PPC”) management. In 2009, after several successful years of direct client SEO and PPC management, HubShout opened up an SEO reseller program to a select number of web design companies and agencies. This initial launch was actually a pilot program designed to test the applicability of HubShout’s proprietary SEM technology platform to SEO outsourcing. HubShout expanded its SEO reseller programs in 2010 based on early success and positive feedback f r o m pilot program participants.

HubShout’s co-founders, who both have backgrounds in Fortune 100 companies, agreed f r o m Day One that existing SEO reseller programs lacked both transparency and accountability. It seemed logical to them that web design companies and agencies would want to outsource their SEO; however, the state of the SEO reseller industry at that time-particularly the industry’s dominance by off-shore entities-was rife with problems and questionable practices. Many SEO resellers preferred to work under a shroud of mystery and promoted fear of inappropriate SEO tactics as a deal-closing strategy on a regular basis. HubShout views this activity as nothing short of irresponsible business practice and has made transparency in SEO outsourcing a primary focus of its SEO reseller program.

Accountability is another of the major tenets of HubShout’s business philosophy. Many SEO resellers avoid taking direct responsibility for the business results of their outsourcing campaigns. Even those firms that guarantee results tend to do so based on long-tail keyword phrases that reap no real benefits for their clients. HubShout believes that this SEO outsourcing approach is wrong. HubShout believes that the best foundation for a successful working relationship is complete honesty in all business dealings. It prominently displays and regularly discusses its search engine ranking results with resellers and end-customers. Campaigns that, for some reason, are not producing good results are openly addressed. HubShout’s founders firmly believe that successful long-term business relationships are built on open and honest win-win scenarios.

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Bigmouthmedia Develops Virtual Cinema For Paramount Germany

Bigmouthmedia, Europe’s largest digital marketing agency, has developed a virtual cinema for Paramount in Germany.

Bigmouthmedia Develops Virtual Cinema For Paramount Germany

Launched this week, Twittkinos promises to break new ground in the way cinemas reach out to and communicate with their customers. The new movie site enables Paramount to provide interested film fans on Facebook and Twitter exclusive insights into the latest trailers, movie premieres and other events from the star-studded world of the silver screen.

Campaigning under the slogan “we’ll bring cinema home,” Paramount is opening up a new era in the way it uses Social Media to interact with movie lovers. Unique in its field, Twittkino is completely integrated with Facebook and Twitter, where fan’s posts are published in real time.

Using their Facebook or Twitter accounts film fans may visit www.TwittKino.de to register and see the latest exclusive trailers – often even before they are released to the market – live streaming of movie premieres and a host of further features dedicated to the world of movies. One particularly popular feature will allow members to post questions prior to major premieres that will be answered on the red carpet by stars and celebrities. A selection of further activities including competitions is also planned.

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Web Content Management Solutions For A Strong Web Presence

databasepublish.com: With a wide selection of web content management solutions on the market, several organizations are choosing to use a content management consultant to ensure a good fit for the organization. The combination of system requirements, pre-existing systems, organizational goals, out-of-the-box functionality all contribute to the effectiveness of a particular product.

Web Content Management Solutions For A Strong Web Presence

A web content management solutions consultant can provide valuable insight into the various products on the market. While there are some standardized terms in the industry, each product tends to have its own set of vocabulary when describing some of the system functionality. As a result, a content management consultant can be of great assistance by putting the various platforms on a level playing field and play the role of translator for some of the terms whose definitions vary f r o m product to product.

This is true for Drupal content management systems as well as for many of the other proprietary products on the market. Although the Drupal CMS is an exceptional choice for many organizations, there may be other solutions that are more applicable for a given organization. As a result, it becomes important to consider a content management consultant that has experience with a number of different products and is product neutral. In these instances, highly experienced web content management solutions consultants can impartially evaluate the Drupal CMS along with other solutions on the market.

There is good reason why Drupal CMS is a popular choice among businesses. It allows organizations to repurpose IT staff and brings content experts into the forefront of the web activities. Drupal CMS is an incredibly powerful solution that is also easy to use. The result is that technical personnel can focus on other organizational concerns and the content experts are able to better able to maintain the accuracy and effectiveness the web content.

Via EPR Network
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