Category Archives: Entertainment

Melonbytes Is The World’s First Experience Encyclopedia

Look out, Twitter — social networking has taken on a new face. MelonBytes is the world’s first Experience Encyclopedia — an online community where users share experiences f r o m their lives through stories, photos and videos. It’s a way for people to learn about one another — and about life — through the unique perspectives of individuals f r o m all over the world. Whether it’s an exciting travel narrative or an intimate story about a first kiss, MelonBytes helps us become aware of the remarkable moments that make up our daily lives.

MelonBytes creator Scott McCarter is a Waterloo-based web designer with a truly innovative approach. “I want MelonBytes to help people understand what it’s like to live the life of someone else: to see what they see; feel what they feel; and experience what they experience,” he says. He has taken extreme measures to protect user privacy on the site, keeping last names and emails unpublished and allowing users to update and edit privacy s e t t i n g s at any time. “I know what a huge priority security is for everyone using social networks,” says McCarter. “I want people to feel they can share anything they like, without having to worry about censoring their writing.” 

Experiences are grouped together based on similar content, and are easy to find through a traditional keyword search, through topic categories and authors’ personal attributes. Features like a random experience button, a handy MelonBytes toolbar and “My MelonBytes” link buttons are added bonuses.

With an innovative concept and an already-dedicated user community, MelonBytes is poised to be the next big breakthrough in social networking. It’s only a matter of time before millions of users are vying for space on the site’s central “featured experiences” section, sharing their stories with a captive global audience.

Start sharing at www.melonbytes.com.

Via EPR Network
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Divine Help For Success, Abundance, Peace And Prosperity

Online Pooja, Online Protection, Online Peace … The century old belief in the mind of millions of people that – after offering PUJA (worship) or Pooja and prayers at these temples nobody return with empty hands and their Desires get fulfilled. Online Puja or Pooja; Online Homa, Havan, Homam; Online Vedic Astrology etc. all are the parts and process of invoking Divine powers to remove your obstacles … to save you from your troubles & crisis… and to paves the way for giving you success, abundance, prosperity and peace in life… …with the Blessings of Hindu God & Goddess. These are some Indian Idols… INDIAN SPIRITUAL IDOLS… sometimes made of Soil, sometimes made of stones or sometimes made of wood …rested silently in temples …seems to be inert …but the vast store house of Spiritual powers… gateway to the Eternal Divinity …

Visit: 

http://www.kalighat.net, 

http://www.kalighatonline.com and

http://www.geocities.com/kaalighat 

to know more and explore the way of getting Success, abundance, peace and prosperity in life by means of spiritual act i.e. online Pooja, Online Homa and online Vedic Astrology.

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Virgin Casino Joins Single Wallet System

Virgin Affiliates casino player reports will be unavailable for seven days (starting Thursday, March 12) for essential upgrade work. Tracking will remain unaffected while this is taking place, and all your new players will show up in your reports as soon as the new system in live. Virgin Poker and Virgin Bingo tracking and reporting will work just as usual too.

We apologize for the inconvenience.

As part of this upgrade, please note that the Virgin Casino signup bonus will increase tomorrow (Thursday 12/03/2009) from 100% match Bonus up to £50 to 100% match Bonus up to £100.

We thank you in advance for updating your sites accordingly.

What is happening at Virgin Games?

Virgin Games is historically a marketing company that has promoted gaming services from three different gaming operators (Wagerworks for Casino, Boss Media for Poker and St Minver for Bingo).

We have made the big jump Last November when we officially became an operating company in our own right. That’s when Virgin Poker was added to our new shiny single account/single wallet system.

This is now Virgin Casino’s turn. From tomorrow onwards your Virgin Casino players will be able to switch seamlessly between Virgin Poker and Virgin Casino play, using the same wallet and same Virgin Games account and qualifying for common bonuses. As an affiliate you will be rewarded for all their Poker and Casino activity without having to promote the products individually.

The circle will be completed in May, when Virgin Bingo joins the party. At this stage Virgin Bingo remains independent from the rest, and you should still promote it as an individual product.

What does it mean for the players?

Becoming an operating company not only means Virgin Casino customer will now be helped by our new in-house call centre from tomorrow, it also means we will own and manage player databases and payment processing systems.

Improved customer experience

Customer service is at the core of the Virgin philosophy. Up to now, this part of our Virgin Casino support business has been in the capable hands of Wagerworks, but the time has now come to get our hands dirty and leverage what Virgin is best known for. Our plan is simple: inject Virgin’s tradition of great customer care to the world of online gaming, and make sure our visitors are welcomed, entertained and supported the way they deserve to be.

Centralized, owned and managed player database

Each of our gaming products has required individual registration. Until now it was hard for our players to browse seamlessly through our game offerings. This is about to change. No more Virgin Casino, Virgin Poker or Virgin Bingo players, we’re building a happy home where all of our players will become Virgin Games players, regardless of their game-play preferences. Once all our products are integrated, new players will only need to register once, after which they will have access to our full library of games. Whether they prefer slot games, multi-table poker or a quick game of bingo, they’ll only ever be a few clicks away from thrilling entertainment.

Centralized, owned and managed new single wallet

Imagine owning three different wallets for your shopping: one to buy bread, one for vegetables, and a third one for milk. Doesn’t make much sense, does it? Not to worry: as Bob the builder would put it, our single wallet will fix this! Under the new system, all deposits, awarded bonuses and winnings – regardless of the type of game played – will be safely stored in the new Virgin Games single wallet, which will allow your players to use their funds wherever they want, whenever they want. Just like in real life, only without the queue at the supermarket checkout.

What does it mean for you, the affiliate partner?

From increased cross-product revenues and holistic player reports to across-the board prime commission rates, this brings our affiliates nothing but good news!

More cross-product revenue

By making it easier for our players to get in touch directly with us, register, deposit, withdraw and – most importantly – switch quickly and seamlessly between game types, this is guaranteed to generate increased cross-product revenue for the affiliates sending us players.

Only prime commission rates

We are keeping the 50% welcome rate for 2 months, after which our standard base rates jumps from 30% to 35% flat for both Poker AND Casino, and we are dropping the tiered system.

Virgin Bingo rates remain unchanged at this stage.

Confused? Here’s an example :

You are a new affiliate who sends us a new player from a Cleopatra or Elvis banner from your site. Chances are this player likes playing slot machines. As the affiliate who sent us this player, not only will you get 35% (or whatever rate you’re on) revenue share on his slots game-play, but you will also – should this player decide to play poker a few days later – get a full 35% on his poker rake. Whatever game the player you sent decides to go for, and whatever the software provider, you will receive prime rates for their play, across all games all the time.

New reporting

Even though most of our promotional strategy through the affiliate system will remain unchanged (we will still provide game specific banners and marketing tools), the boundaries between products and type of players will slowly fade, and your reports will change accordingly.

When is this happening?

Virgin Casino will be integrated tomorrow 6am GMT. From this time onwards everyone you send who registers at Virgin Casino will become a Virgin Games player, earning you automatic commission on both Casino and Poker gameplay.

What is going to change, and how?

Player report

Your new “Virgin Games” Player Report will now show Virgin Games players who have played at Virgin Casino AND Virgin Poker (as opposed to one report for Virgin Casino and another one for Virgin Poker). Virgin Bingo will remain as a separate tab until it joins the party next May.

Filters will be added to the Player Report so you will be able to run it only for Poker or Casino gameplay, or both.

A drop down archive report will also be available for you to check your old stats:
– pre Virgin Casino integration – taking place tomorrow,
– pre Poker integration (i.e. before 19th November 2008, but that\’s already available in our system)

It might get a bit confusing at first but you will soon be able to make sense of it all. In any case, help is – as always – just a click away:
affiliates@virgingames.com.

Snapshot report: unchanged.

Creatives report: unchanged.

Payment report : unchanged.

Marketing tools

Important: Virgin Casino signup bonus is changing from 100% match bonus up to £50 to 100% match bonus up to £100. Make sure you modify our bonus information on your sites accordingly.

Virgin Casino Banners will be automatically updated with the new bonus, nothing for you to do here (unless you host the banners yourself, then read the end of this email).

Casino Bonus aside, no other change, each product will be promoted individually, the only difference is that a player coming from a Virgin Poker banner could make most of your commission on Virgin Casino without you having anything to do about it.
Groovy!

Tracking

There will be no change to our trackers. We take pride in the backwards compatibility of our system, so you will not need to do anything when switchover happens tomorrow. You can keep on using the same tracking links you’ve always used, as we took care of plugging them into our new database.

Graphics, Banners, Branding

New structure generally involves new branding, and we won’t be the odd ones out: new logos, new messages and imagery are part of the reshuffling, and that’s exciting news. Again you will not need to move a finger. We’ll make sure our banners, logos and other graphic materials are overwritten with the flashy new version, so the updated versions will show automatically on your site.

Note: if you are hosting the banners locally, it is your responsibility to get the updated version from our site.

We remind you that Virgin Casino will increase signup bonus from 100% up to £50 to 100% up to £100. Make sure you pick up and host the new banners!

We understand it may be more practical / reassuring for some affiliates to host the banners themselves; but if you do you will be responsible for the extra work that goes with this decision, i.e. you will need to manually update all of your outdated banners. This is really important as the last thing anyone wants is a visitor getting to our site through an interest for an outdated promotion. This is as bad PR for us as it is for you (the affiliate), as we will have to apologize to the player and explain that you should have updated your site and didn’t.

Via EPR Network
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match.com has announced the appointment of Karl Gregory as UK Marketing Director

match.com, the company that helps millions of people find love, has announced the appointment of Karl Gregory as UK Marketing Director. In 2008 match.com achieved a brand awareness of double its nearest competitor* and Karl is charged with extending this lead throughout 2009.

Bringing extensive brand experience from his time in senior marketing roles for Yahoo UK Search and AltaVista, Karl joins the team as the online dating site celebrates its most successful January on record with a 26% increase in memberships on this time last year and eight of the ten busiest sign-up days of all time.

In his new remit, he will take immediate responsibility for building and implementing strategies to drive acquisition, revenue growth and brand development for the UK market as well as taking control ofmatch.com’s multi-million pound marketing budget. Karl will also head up business development and continue to build strategic partnerships working alongside match.com‘s new Business Development Manager, Carlie Sillett.

Karl Gregory, Marketing Director, match.com commented:

“match.com is an innovative company with a strong, instantly recognisable brand that has successfully made online dating synonymous with finding love. Taking the brand forward at such an exciting time for the category is a very attractive opportunity for me.”

Prior to joining match.com, Karl was the Marketing Director at iProfile where he developed and executed the go-to-market strategy to launch iProfile as the online CV of choice. He was also Head of Marketing at Yahoo UK Search and successfully grew its Search division in his four years with the business as well as leading the re-brand and re-launch of AltaVista across Europe as Marketing Director.

Jason Stockwood, International MD match.com said:

“Karl brings with him a wealth of online brand experience which makes him well placed to further develop match.com’s customer base through new and engaging marketing. As the leading global dating brand, we are committed to growing our business by delivering customer-focused innovation, and Karl’s strong leadership will be absolutely key.”

In addition to his experience at iProfile and Yahoo, Karl has over 12 years of practice in traditional and digital marketing across B2B and B2C businesses. Karl spearheaded the launch of start-up brands such as TouchLocal and iProfile and during his time with Mindshare and Ogilvy & Mather, he gained extensive offline branding and online marketing experience.

match.com recently launched brand new Personality Test ‘match insights’. Designed by Dr Helen Fisher the test brings science to the art of matchmaking on the site and has been completed by over 135,000 people.

About match.com
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and find loveand is credited with more marriages than any other site.

Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. match.com operates leading subscription-basedonline dating sites in 40 countries, in 15 languages, spanning six continents. match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC (NASDAQ:IACI).

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New major marketing drive from match.com urges singles to kick off the New Year with a visit to match.com rather than just waiting for Cupid and Fate

Match.com, the UK’s biggest online dating site, is set to launch a multimillion pound nationwide advertising push to ring in the New Year. The campaign follows hot on the heels of a successful 2008 in which match.com achieved a brand awareness double that of its nearest competitor.

In 2008 match.com focused on tempting people to try online dating and making it the new natural way to find a partner. For 2009, match.com is focused on further extending its leadership role in the UK through brand differentiation using ROI focused marketing initiatives and an ongoing commitment to product innovation to give members the best possible chance to find love.

The new campaign sees the return of Cupid and Fate in a new role as advocates for the match.com brand. The creative features the lazy, comedic duo realising for the very first time that match.com is doing their jobs too well. The hopelessness of both characters simply amplifies match.com’s strengths and benefits such as; the original Six Month Love Guarantee, the brand new personality test and that there are more single people looking for love on match.com than anywhere else.

The campaign urges singles not to wait for Cupid and Fate and visit match.com instead with half the creative dedicated to promoting match.com’s brand new personality test. Formulated by world renowned anthropologist Dr Helen Fisher the ‘match insights’ test is designed to help members find real love by understanding their personality type.

Jason Stockwood, International MD at match.com commented, “We believe that love is too important to be taken seriously which is why all our campaigns have a sense of humour. The new campaign is entertaining and motivating, urging people not to wait for Cupid and Fate in their quest for love and visit match.com instead. There are now hundreds of thousands of match success stories and we’re looking forward to increasing that number in 2009 by providing the best possible experience and making match.com the brand of choice for online dating.”

The new ‘Don’t Wait For Cupid and Fate’ adverts consist of a series of 30″ and 10″ spots which will run across ITV, C4, C5 and satellite channels in heavy weight bursts across the year. The campaign has been developed by match.com’s long-standing creative agency hanft raboy and partners (HRP), with media buying handled by Initiative. The key demographic for the adverts is 25-34 year old women.

Once again up-and-coming actors Glenn Hirst and Spencer Jones play Cupid and Fate respectively and the campaign was directed by Nick Jones, from Another Film Company, known for his work with top comedians Simon Pegg, Mitchell & Webb and the 118 118 commercial campaigns with Emma Johnston as producer.

November saw the launch of match insights, match.com’s brand new personality test. Designed by Dr Helen Fisher the test brings science to the art of single dating to the site for the very first time and it has been completed by over 60,000 people already. To follow will be a premium service for subscribers, ‘daily insights’ which delivers the very best matches each day based on their personality type.

About match.com:
match.com is one of the original pioneers of online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 13-year history, match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the match.com relationship network, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

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LV= Insurance, Pensions And Investment Group, Rolls Out Festive Online Branding Push

Insurance, pensions and investment group LV= is launching an online branding push for the festive season with its first Christmas email newsletter and a viral game called Reindeer Racer, through Inbox, a member of Digital Marketing Group plc.

The newsletter and game will be emailed to 500,000 LV= customers, members and prospects. The newsletter will offer hints and tips on how to deal with the credit crunch at Christmas, whilst introducing new products, services and updates from LV= as well as providing links through to the product pages on the LV website.

The e-mail will also drive recipients to the viral game Reindeer Racer. The player’s challenge is to use their mouse to drive Santa in his sledge as quickly as they can around a track circling the LV= logo, avoiding crashing into the sides or hitting ‘Xmas’ obstacles.

The player’s best time is displayed to encourage them to play again to beat their score and players are invited to create their own league and pass the game on to their friends to try to beat their score. The game interface will include links to the LV website providing players with easy access to LV= product information and LVinsurance quotes. Players can also enter their details into a prize draw for the chance to Win Wii consoles and Wii Fits or one of five £50 Highstreet vouchers.

Joanna Lidgey, eCommerce Executive at LV= said of the campaign, “Our aim is to help our members and customers to look after what they love in life. With this email newsletter we’re reinforcing that aim with our members, whilst also giving them value-added information that’s relevant and interesting, all tied up in a Christmas greeting format.

“The added bonus is the viral game which is a fun and engaging way to help generate further awareness for LV= and our products, to engage with prospective customers, and collect data on them for future campaigns.”

LV= and Liverpool Victoria are registered trademarks of Liverpool Victoria Friendly Society Limited. LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. The new LV= brand identity was launched in March 2007.

LV= employs more than 3,500 people, serves more than 2.5 million customers and members, and manages more than £8.0 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2007, total net assets) and a leading mutual financial services provider.

Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AFS and ILAG. Registered address: County Gates, Bournemouth, BH1 2NF.

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Wholelook.com Is A Novel New Humor Website Offering Clean Jokes, Riddles, Cartoons And More!

CliffR Projections is pleased to announce the successful launch of its all new novel humor website Wholelook.com. Whole Look is the brainchild of owner Cliff Livingstone. Rather than using the standard approach of categorizing the content according to type such as Blond Jokes, Legal Jokes, Religious Jokes etc., and placing the materials in folders within folders requiring considerable surfing around to find anything, Livingstone decided to provide a whole new look and feel for a humor site. Whole Look fulfills the mandate perfectly says Livingstone. The look and feel of Whole Look is unlike any other humor website on the Internet.

Livingstone says he wanted a website which anyone looking for a quick pick me up while at work, studying, or working on the Internet could enjoy in a minute, rather than a website for someone who has gone onto the Internet looking for something to do. As a bottom line he went back to the late Netscape Browser approach, which was to present a Daily Joke followed by a small number of next’s, which were updated approximately once a week. Whole Look was initiated with the original ease and simplicity of Netscape and went forward from there.

Whole Look is now right on target says Livingstone. The Whole Look website offers ten different types of Daily Jokes with three ‘Nexts’ each, all refreshed twice daily. A visit to the site can be likened to a quick trip to the water cooler or a refreshing cup of coffee. Similarly, the content is categorized by kind rather than type, such as Jokes, Quotes, Puns, One offs (called Quickies), etc. Whole Look is also Family Guide approved, with no off color or other unsavoury jokes of any kind.

The Whole Look website is simplicity in itself. The Daily Jokes are all presented on the home page and no surfing is required to get around. Livingstone says even web dummies should be able figure out Whole look. As Livingstone likes to point out, ‘Who laughs last thinks slowest’. Likewise Whole Look is available to everyone equally. No memberships are required, or logins, or signups. Likewise, visitors are not hit with other annoying Whole look protocols.

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Having two guests’ lists for your wedding, one for guests who can attend and one for virtual guests will help you save half the money you would spend if all the guests physically attended your wedding

By having two wedding guest lists, one for those can physically attend your wedding and one for those who can attend virtually; you can cut the cost of your wedding in half!!

LiveWeddingBroadcast.TV, a live wedding broadcast service offering of WebWax.Net, allows Brides and Grooms to save money on their wedding in these hard economic times. It’s no doubt that everyone is watching how they spend their money not sure of what the future holds. According to AOL and the National Association of Catering Executives, “people are increasingly watching their pennies. They are booking their affairs in off-peak times and reducing the number of guests they invite to their wedding.” Brides and Grooms, who already set their wedding dates before the hard times hit, are finding themselves more challenged.

One major cost associated with weddings is the cost of the reception. Reception costs are directly proportional to the number of invited guests that can attend the wedding. The Wedding Report statistics show that for weddings having less than 50 guests, the average reception cost is $10,600. Weddings with 50-100 guests, reception costs average $17,500; 100-200 guests, $27,000; over 200 guests, $57,000. One choice is that Brides and Grooms can choose to invite fewer guests to the wedding event in an effort to save significant money for their wedding. However, shouldn’t Brides and Grooms invite anyone they want since it is their wedding day?

By having two guest lists and choosing to invite guests online through the use of LiveWeddingBroadcast.TV, Brides and Grooms can invite all of their friends and family to share in their special day. For as little as $150, you can invite up to 25 guests online; or for $250, you can invite up to 50 guests; or create a custom package to meet your needs.

Another new issue facing Brides and Grooms are that more of their invited guests are making the decision to not attend their wedding due to budget constraints. Although they want to attend the wedding, many people can’t afford unexpected hotel expenses, extra gas expenses, and airfare to wedding locations. LiveWeddingBroadcast.TV is the best solution for Brides and Grooms faced with these challenges, easing the financial burden for their guests. The money that the guests save from not having to travel to the wedding can be used to purchase the newly married couple, a wedding gift through the online registry in the LiveWeddingBroadcast.TV service.

LiveWeddingBroadcast.TV is the perfect solution for those couples who can’t afford to invite all the guests that they want to invite or have guests who can’t afford to physically attend the wedding. For the online guests, it is just like being there since it is broadcast live in real-time. LiveWeddingBroadcast.TV is also a great solution for those couples who have friends or relatives serving overseas.

Now Brides and Grooms can save money, have the wedding of your dreams, and have everyone there to share their most special day with them!!!!

###

If you’d like more information on Live Wedding Broadcast, please call LiveWeddingBroadcast.TV at 888-592-8801 or email info@liveweddingbroadcast.tv.

 

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Coolio And Nextune Team Up To Promote Coolio’s New Release “Steal Hear” And The Television Premier Of The Oxygen Network’s “Coolio’s Rules”

Digital music service NexTune.com is promoting Coolio’s latest release “Steal Hear” due out October 28, 2008. With three platinum albums and six top ten hits, “Steal Hear” is Coolio‘s seventh album and his first in two years. In conjunction with his new release, Coolio goes from rap daddy to big daddy in reality show “Coolio’s Rules” as his four teenage kids move in and he finds out that his kids have a lot to learn and Coolio, with his irreverent methods of discipline, will be just the one to show them.

In the show, Coolio will be on the road promoting his latest “Steal Hear” tracks along with his son Artis, who is starting his own rap career. Fans can log on at http://www.nextune.com to listen toCoolio’s latest single “Boyfriend”, download Coolio playlists and have a chance to win $100. Fans match their knowledge of Coolio facts in NexTune’s Hip Hop Triva Game contest. Five top scores will be chosen to win $100 each. Questions range from real life Coolio events, hip hop culture and facts about the show.

Michael DuKane, president of NexTune says, “We’re pleased to be featuring Coolio as one our first featured artists. His innovation of the Rap/Hip Hop genre personifies our approach to online digital music. Our focus is on social interaction that is so much a part of the music experience, very much the same as what you’ll see in the show “Coolio’s Rules”.

About NexTune, Inc. – NexTune Digital Music is an online service that lets users create full streaming playlists, share playlists and interact with other users. NexTune integrates the online music experience with a powerful desk top application called Nexus that seamlessly works with Apple’s iTunes and Microsofts’ MediaPlayer. With Nexus, the user can create instant playlists featuring songs from their own music library in addition to songs recommended by NexTune. Unlike other social music sites, users earn points for connecting with other members and posting or downloading playlists. Each month, NexTune awards five members with the most points $100 each. NexTune provides DRM free MP3 downloads on a pay per download basis through Amazon.com.

About Coolio – Coolio is a multi-talented Grammy Award winning and multi-platinum selling artist, composer and actor, and is one of the most popular and successful rappers worldwide. To date, Coolio has sold over 27 million records globally and has performed in concerts to adoring fans around the world. “Coolio’s Rules” is executive produced by Coolio, Chris Coelen, Greg Goldman, Andrew Hoegl, Jonathan Singer, Susan Haber and co-executive produced by Mike Duffy for RDF USA and Scott Cooper.

Via EPR Network
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